While recording this season, we spoke to so many good people, and not all of them made it into the final cut. So we've made Bonus episodes to tell their stories.

Alex runs a service business in London and last year, he tasted the venom of the echo chamber when one of his team sent a message out that offended a customer and a small storm erupted in the echo chamber. What interested us was that Alex chose not to go into full crisis management mode. In this episode he tells his story.