Secrets to Scaling B2B Tech with John Watton
Unicorny
English - March 07, 2023 03:00 - 34 minutes - 47.2 MBMarketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Episode description:
This week on Unicorny, Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of marketing for VMware. Today’s big topic is how to scale a B2B tech business.
In the conversation, John explains what you need to think about when building an integrated revenue generation engine and they discuss first and third party data as the feeder for your engine.
The team also talks about the importance of place in marketing and what is happening in the talent market right now.
About Selbey Anderson:
Selbey Anderson is one of the UK’s fastest growing marketing groups. Its agencies operate globally to help businesses in complex markets win the future. With deep sector expertise in financial services, tech, pharma, biotech and industry, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.
About the host:
Dominic Hawes is CEO of Selbey Anderson. He's been in the marketing business for over 25 years having started his professional career after six years in the British Army. He spent his early career in agency before moving in-house and into general management.
About the guests:
John Watton is VP of marketing for VMware, an American cloud computing and virtualisation technology company. Previously John was senior director for Global Marketing at Adobe. He was director of global marketing for Expedia, he’s also worked for The Octopus Group and Microsoft.
John has been recognised for his marketing leadership with numerous awards including Gartner and 1to1’s ‘Marketing Optimisation’ Award, CRM Magazine’s ‘CRM Elite Award’ and Stevie's Customer Service and Sales ‘Best Demand Generation Campaign’ Award. John is also a regular speaker and blogger, and has been recognised in LinkedIn's Top 10 Most Engaged UK Marketers, was voted one of the UK's Top Online Marketing Influencers by TopRank and was B2B Marketing Magazine's Marketer of the Year.
Resources:
https://www.vmware.com/uk.html
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