Unicorny
169 episodes - English - Latest episode: 4 days ago -Welcome to Unicorny, a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future.
Unicorny seeks to answer the question: how do I create value for my business?
We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
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Episodes
Ep 10: Marketing agency M&A
July 23, 2020 07:30 - 17 minutes - 16.5 MBAs agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston's Howard Weston because he tells it how it is. This podcast has some awesome and very direct advice for agency owners and senior managers.
Ep 9: Magic Numbers For Marketing Agencies
July 14, 2020 10:33 - 17 minutes - 16.4 MBMany agencies are feeling the covid squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financial management. These are magic numbers for marketing agencies.
EP 8: Life vs Livelihood: How to get the right balance
June 11, 2020 09:15 - 20 minutes - 19.1 MBAs the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.
EP 7 Managing Creative Teams with Jeff and Dafina
May 22, 2020 10:21 - 16 minutes - 23.3 MBNurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!
EP 7: Managing Creative Teams with Jeff and Dafina
May 22, 2020 10:21 - 16 minutes - 23.3 MBNurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!
EP 7: Managing Creative Teams
May 22, 2020 10:21 - 16 minutes - 15.6 MBNurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!
Ep 6: Why PR is Not Optional with Mark Pinnes
May 07, 2020 11:25 - 19 minutes - 26.2 MBWhen times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.
Ep 6: Why PR is Not Optional
May 07, 2020 11:25 - 19 minutes - 17.5 MBWhen times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.
Ep 5: Using Lockdown Time Well
April 28, 2020 09:15 - 17 minutes - 16.4 MBLockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown.
Ep 5: Using Lockdown Time Well with Richard White
April 28, 2020 09:15 - 17 minutes - 16.4 MBLockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown.
Ep 4: Marketing Dashboard Dos and Don'ts with Vernon Riley
March 11, 2020 12:45 - 29 minutes - 26.6 MBEverything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter.
Ep 4: Marketing Dashboard Dos and Don'ts
March 11, 2020 12:45 - 29 minutes - 26.6 MBEverything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter.
Ep3: Is B2B the Hot Place to Be?
February 07, 2020 14:12 - 29 minutes - 27 MBB2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.
Ep3: Is B2B the Hot Place to Be? With Dave Stevens
February 07, 2020 14:12 - 29 minutes - 27 MBB2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.
Ep 2: Marketing's New Year's Resolutions
January 10, 2020 18:44 - 27 minutes - 25.5 MBIf marketing could make new year's resolutions, what should it promise? We're joined by Eset's Head of Marketing, Julian Roberts to find out what he'd advise agency and in-house marketers.
Ep 2: Marketing's New Year's Resolutions with Julian Roberts
January 10, 2020 18:44 - 27 minutes - 25.5 MBIf marketing could make new year's resolutions, what should it promise? We're joined by Eset's Head of Marketing, Julian Roberts to find out what he'd advise agency and in-house marketers.
Ep 1: All about ABM
December 04, 2019 17:57 - 29 minutes - 27.3 MBABM is the new kid on the marketing block, but is it really new? We're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing
Ep 1: All about ABM with Samantha Andrews
December 04, 2019 17:57 - 29 minutes - 27.3 MBABM is the new kid on the marketing block, but is it really new? We're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing
Episode 1: All about ABM with Samantha Andrews
December 04, 2019 17:57 - 29 minutes - 27.3 MBABM is the new kid on the marketing block, but is it really new? We're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing