18. Mission Impossible: Mastering the Regulatory Riddle

Unicorny

English - September 05, 2023 04:00 - 44 minutes - 60.6 MB
Marketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 17. How Partnerships help you Scale with Don Campbell

Next Episode: 19. Value Creation the Private Equity Way (Part 1)

Join Simon Hildrey, Liontrust’s dynamic CMO and Jeff Watt as we tackle the branding conundrum in the demanding world of asset management. An ex-journalist, Simon speaks with amazing clarity and passion about how strategic and a distinctive brand identity has helped Liontrust win hearts and minds.

To some, marketing in highly regulated industries in a compelling and value adding way seems like mission impossible. The regulation, legislation and intermediation inherent in the financial services industry makes the task tough? Or does it?

Could approaching financial products as consumer goods rather than B2B services, revolutionise the marketing approach?By including the marketing department in all major decisions, can it be an integral part of a company’s success?And how about redefining the role of marketeers altogether and view them as part of the sales team rather than an adjunct of the executive structure?

Join us to find out.

About Simon Hildrey

When it comes to asset management marketing, few names pop up as prominently as Simon Hildrey. His leadership at Lion Trust for the past 14 years has shaped a unique marketing strategy that successfully communicates a consistent brand narrative. From managing communication channels in a highly-regulated environment, to driving initiatives promoting both investments and individuals, he's done it all. With a background in journalism, Simon understands the intricacies of messaging and how essential its tone is to a brand's image.

Resources

Simon Hildrey | Jeff Watt | Dom Hawes

Websites

Unicorny | Liontrust | Greentarget | Selbey Anderson | Marketing Difference

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy