Ep11: Wargaming for marketing agencies

Unicorny

English - August 24, 2020 06:00 - 18 minutes - 17.1 MB
Marketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 10: Marketing agency M&A

Next Episode: CSATs and NPS are Garbage. Discuss.

When the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.