Fuelling Growth Through Marketing Technology with Ruth Connor
Unicorny
English - February 07, 2023 02:00 - 42 minutes - 38.7 MBMarketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Episode description:
In today’s episode, Dom is joined by co-host Russ Powell, Managing Director of Sharper B2B Marketing, to interview an amazingly talented B2B marketer who excels at marketing technology and MOPs (among other things). When we recorded this podcast, Ruth was VP Marketing at business intelligence platform, Kalibrate. As we launch Ruth’s episode, we’re not privy to her next step, but we can say that whoever she works with is super lucky.
In our conversation, Ruth explains what MOPs is and the importance of time when establishing a strong system. Ruth shares the order in which Kalibrate’s system was built. The team also discuss the importance of a value exchange with gated content, and how the recession might actually be good for creativity.
About Selbey Anderson:
Selbey Anderson is one of the UK’s fastest growing marketing groups. Its agencies operate globally to help businesses in complex markets win the future. With deep sector expertise in financial services, tech, pharma, biotech and industry, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.
About the host:
Dominic Hawes is CEO of Selbey Anderson. He's been in the marketing business for over 25 years having started his professional career after six years in the British Army. He spent his early career in agency before moving in-house and into general management.
About the guest:
Ruth Connor is an independent marketing trainer and practising Marketing Director with more than 20 years’ experience in both B2B and B2C marketing. Ruth has held key roles in numerous organisations including: BUPA, Legal & General, Westfield Health and Consumer Intelligence during her career and has significant experience of B2B brand development, digital and content marketing, and integrated campaign planning and delivery. She has also developed and taken to market-leading products and led award-winning Internal Comms and PR campaigns.
Resources:
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