How Social Media Is Driving Relationships with Duarte Garrido
Unicorny
English - January 24, 2023 02:00 - 41 minutes - 37.6 MBMarketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Episode description:
This week on the podcast, Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships.
In their conversation, they discuss how modern marketing departments should be structured, Duarte explains why he thinks social media is changing the very nature of capitalism, the team analyse why Gen-Zer’s are buying values over products.
About Selbey Anderson:
Selbey Anderson is one of the UK’s fastest growing marketing groups. Its agencies operate globally to help businesses in complex markets win the future. With deep sector expertise in financial services, tech, pharma, biotech and industry, Selbey Anderson's clients are united by the complexity of marketing in regulated, heavily legislated or intermediated markets.
About the host:
Dominic Hawes is CEO of Selbey Anderson. He's been in the marketing business for over 25 years having started his professional career after six years in the British Army. He spent his early career in agency before moving in-house and into general management.
About the guest:
Duarte Garrido is the current Global Head of Social Media and Cross-Channel Activation for Standard Chartered Bank. Duarte previously worked as a journalist for Reuters and Sky News. He then became Deputy Head of Global Social Media for Philip Morris when the company decided to stop selling cigarettes and become science and technology, smoke-free business. In two he grew Philip Morris social media channels exponentially and would work for Coca Cola HBC as Group Head of Social Media and Handprint as a Corporate Advisor before before joining Standard Chartered Bank.
Resources:
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy