Value Creation the Private Equity Way (Part 1)

Unicorny

English - September 12, 2023 04:00 - 27 minutes - 37.5 MB
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Previous Episode: 18. Mission Impossible: Mastering the Regulatory Riddle

Next Episode: 20. Value Creation the Private Equity Way (Part 2)

Value Creation the Private Equity Way

Times are tough and marketers need to lead the way in creating value for their businesses because marketing is the value creation engine of any business.

While others argue about the various merits of brand versus performance marketing (as though there are no other options), Unicorny’s editorial team looks at what lessons marketers can learn from the best value creators in the business world, the private equity houses.

To do that, we interviewed straight-talking, no-nonsense Peter Russell-Smith, veteran sales and marketing leader, B2B SaaS PE-backed CEO and now management consultant.

About Peter Russell-Smith

Peter has decades experience in the global technology sector. He started out implementing process control systems engineer, progressed through various senior sales roles to eventually running P&L's for Private Equity investors in Asia, US and UK ranging in size from £25M-£400m. With a strong belief that sales fixes a multitude of problems Peter leads Big Business Agency focusing on Sales growth and expansion for its clients. A passionate catch and release fly fisherman Peter also enjoys trying to cook and swimming.

Links

Full show notes: Unicorny.co.uk

LinkedIn: Peter Russell-Smith | Dom Hawes

Websites: Big Business Agency | Selbey Anderson

Related episodes:

Marketing Trek: Marketing’s Role in Recession with Peter Russell-Smith

Other items referenced in this episode:

Ansoff matrix
Timestamped summary of this episode:

00:00:51 - Private Equity and Business Lifecycle

00:03:26 - Private Equity Playbooks

00:05:28 - Marketing's Role in Value Creation

00:09:40 - Applying Private Equity Principles

00:13:26 - The Importance of Systems and Processes

00:14:37 - The Need for a Sales and Marketing Playbook

00:16:10 - Support Activities for Growth at Scale

00:17:48 - Marketing's Role in Acquisitions

00:18:58 - Due Diligence and Customer Relationships

This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy