20. Value Creation the Private Equity Way (Part 2)

Unicorny

English - September 19, 2023 04:00 - 27 minutes - 37.2 MB
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Previous Episode: 19. Value Creation the Private Equity Way (Part 1)

Next Episode: 21. AI. Everything, Everywhere, All at Once

Value Creation the Private Equity Way

This week, we're talking to Peter Russell-Smith about the evolving role of marketers, particularly in sustaining growth. We talk about the relationship between the CFO and the CMO, we get stuck into a bit of theory with the ANSOFF matrix when we discuss market share, but first, we continue talking about marketing's role in due diligence.

This is part two of Value Creation the Private Equity Way with straight-talking, no-nonsense Peter Russell-Smith, veteran sales and marketing leader, B2B SaaS PE-backed CEO and now management consultant.

About Peter Russell-Smith

Peter has decades experience in the global technology sector. He started out implementing process control systems engineer, progressed through various senior sales roles to eventually running P&L's for Private Equity investors in Asia, US and UK ranging in size from £25M-£400m. With a strong belief that sales fixes a multitude of problems Peter leads Big Business Agency focusing on Sales growth and expansion for its clients. A passionate catch and release fly fisherman Peter also enjoys trying to cook and swimming.

Links

Full show notes: Unicorny.co.uk

LinkedIn: Peter Russell-Smith | Dom Hawes

Websites: Big Business Agency | Selbey Anderson

Related episodes:

Marketing Trek: Marketing’s Role in Recession with Peter Russell-Smith

Other items referenced in this episode:

Ansoff matrix
Timestamped summary of this episode:

02:42 How to use a due-diligence approach to learn about competitor weakness

05:54 Marketing is growing in complexity

07:07 Main value driver refresher

08:52 CMOs and CFOs should work together

12:52 Where's the focus? New customers or retention?

14:18 Minimum Viable Products and customer feedback

16:38 Keeping focus is the key

21:05 Leads must be measured by conversion not quantity

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy