21. AI. Everything, Everywhere, All at Once

Unicorny

English - September 26, 2023 04:00 - 45 minutes - 63 MB
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AI. Everything, Everywhere, All at Once

This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need even more?’ Here's why.

Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you've got those who are saying AI is the future and will make all marketers redundant. On the other you've got those saying AI has no place in marketing because it’s an art, not science.

It may be boring, but as is so often the case, the truth is neither black nor white. The truth is in the grey zones. And that’s what we explore in this episode.

About Steve Millman

Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout my career I have had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques.

I am presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where I lead a team of over 100 researchers and data scientists.

I am a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum.

Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.

Links

Full show notes: Unicorny.co.uk (related podcasts etc)

LinkedIn: Steven Millman | Dom Hawes

Websites: Dynata | Selbey Anderson | Advertising Research Foundation

Timestamped summary of this episode

00:01:50 - Definition of Generative AI and Large Language Models

00:03:52 - Democratisation of AI

00:06:04 - Impact of AI on Marketing and Market Research

00:09:59 - Guardrails and Breaking Them

00:14:05 - Impact of Personalised Ad

00:15:01 - AI-generated Ads

00:18:02 - Bias in AI Systems

00:19:25 - Risks of Generative AI

00:23:35 - Limitations of Synthetic Panels

00:27:31 - Overcoming Writer's Block with AI

00:29:18 - Benefits of AI for Survey Research

00:31:09 - Ethical Considerations of AI

00:34:42 - Best Practices for AI Implementation

00:38:58 - Collaboration and Coordination in AI Use

00:40:54 - Importance of Paying Attention to Laws

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy