Making ABM Work With Fujitsu ABM Guru Andrea Clatworthy
Unicorny
English - July 05, 2022 04:00 - 40 minutes - 37.3 MBMarketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 2. Smashing It In Scale Ups With Soldo's Devonne Spence
Fujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy.
Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales and marketing teams at Fujitsu, ensuring high performance and effectiveness.
In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a personalised approach.
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