Hitting The Mark artwork

Hitting The Mark

182 episodes - English - Latest episode: 24 days ago - ★★★★★ - 29 ratings

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

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Episodes

Squared Away: Michelle Penczak, CEO & Founder

April 05, 2024 21:27 - 39 minutes - 35.8 MB

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyone to be doing: The brand is highly niche-focused, was born out of a personal necessity, and came with a tribe in-tow.

Ostroy: Alex Ostroy, Co-Founder & Creative Director

March 15, 2024 23:24 - 39 minutes - 36 MB

Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite. Coming from a graphic design and Creative Direction background, Alex’s story and advice will resonate with a lot of you who struggle with blending art and business, who doubt yourself when going with your gut instincts rather than catering to the audience and market at all times and are afraid of c...

Omsom: Kim Pham, Co-Founder

February 23, 2024 22:24 - 41 minutes - 37.7 MB

Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and sauces.  This episode already ranks very high on my top favorite HTM interviews ever. When founders start with a why and figure out the how and the what in the process, that’s when you know great brand stories are in the making. Don't miss this episode.

Thumbtack: Marco Zappacosta, Co-Founder & CEO

February 02, 2024 22:11 - 45 minutes - 41.3 MB

Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed by Yelp.  In this episode, we dive into how Marco’s background from having entrepreneurial parents - his father co-founded Logitech nonetheless - and running his startup basically from straight out of college to today has shaped the Thumbtack brand.  As you can imagine, many insights are awaitin...

Norwegian Wool: Michael Berkowitz, Founder and CEO

January 05, 2024 22:38 - 53 minutes - 48.7 MB

Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he solved tangible problems while being credited with making 'quiet luxury' a new movement in the world of brands.   Launching a quiet luxury brand seems to come with tons of added risk. What gave him t...

Norwegian Wool: Michael Berkowitz, Founder & CEO

January 05, 2024 22:38 - 53 minutes - 48.7 MB

Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he solved tangible problems while being credited with making 'quiet luxury' a new movement in the world of brands.   Launching a quiet luxury brand seems to come with tons of added risk. What gave him t...

Toneoptic: Fabian Geyrhalter, Founder

December 08, 2023 19:44 - 44 minutes - 40.5 MB

Hitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go! You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the hot seat talking about his innovative hardware startup for audiophiles and music lovers. Trendhunter calls Toneoptic 'progressive,' Forbes 'revolutionary,' and the Financial Times 'clever.' Fabian shares the hurdles and f...

Toneoptic: Fabian Geyrhalter, Founder & CEO

December 08, 2023 19:44 - 44 minutes - 40.5 MB

Hitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go! You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the hot seat talking about his innovative hardware startup for audiophiles and music lovers. Trendhunter calls Toneoptic 'progressive,' Forbes 'revolutionary,' and the Financial Times 'clever.' Fabian shares the hurdles and f...

Hydro Flask: Travis Rosbach, Founder

July 07, 2023 21:39 - 1 hour - 55 MB

This is episode 100 of Hitting The Mark and we worked for months to ensure we have the founder of an iconic brand for you. One most probably all of you know and many of you own a piece of the brand. To say we succeeded would be an understatement.  Travis Rosbach founded the world’s most used water bottle brand that took the nation, and the globe, by storm: Hydro Flask. From its iconic icon – pun intended – to its many colors and varied audience, let me take you on a ride from Travis’ backgr...

Best Day Brewing: Tate Huffard, Founder

June 16, 2023 22:18 - 48 minutes - 44.8 MB

Tate Huffard launched Best Day Brewing last year, an alcohol-free range of craft beers for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough.  Packed with relentless optimism, a distinctive brand design, and a powerful ethos, Best Day sees its beer as a comma and not a period in your journey through the day.  Tate and I talk about the significance of the 'best day yet' philosophy turned tagline, the process of making great alcohol-free bee...

Cheddar Up: Nichole Montoya, Co-Founder & CEO

May 26, 2023 21:22 - 44 minutes - 40.4 MB

Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities. Nichole and I talk about how important design was to the success of the brand, how, as a product company, being highly aware of feature creep is a must to ensure the brand does not steer too far away from its positioning and how getting outside brand help can re-invigorate the product ...

Popup: Matteo Grassi, Co-Founder

May 05, 2023 22:51 - 47 minutes - 43.3 MB

Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides flexibility in customers' journeys. All of this said, Matteo also holds a Masters in Psychology and worked as a brand strategist.  What you get when you combine these life experiences and education is someone who has a no-bs approach to brand thinking and community building and on tod...

Pattern Brands: Suze Dowling, Co-Founder & Chief Business Officer

April 14, 2023 21:15 - 46 minutes - 42.9 MB

Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team started Pattern Brands which now acquires and nourishes brands in the home goods space. Pattern's current portfolio of 7 brands includes Poketo, Onsen, and Letterfolk. So today we talk not only omni-channel, but omni-brand. We obviously touch on brand architecture, how not to lose authenticity when acquiring and mark...

Staff: Charlie Weisman, Founder

March 25, 2023 00:58 - 37 minutes - 34.1 MB

Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a beloved suite of household essentials with bold colors, unique materials, and characters that are eager to help. At Hitting The Mark I pride myself on bringing you as much the well-known, as the unusual upcoming, brands that find a way to make their brands stand out and the founders - not marketers - who have those ...

Cadence: Steph Hon, Founder & CEO

March 03, 2023 23:02 - 46 minutes - 43 MB

Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store your must-have items from your medicine cabinet, jewelry box, and cosmetics bag so you can move through the world with ease and confidence.  I am certain you have seen the distinct and beautiful products pop up in your social feeds or in the media. How the brand was created, and the brand DNA tha...

ShopWorn: Larry Birnbaum, Co-Founder & CEO

February 10, 2023 23:16 - 40 minutes - 36.8 MB

Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for the environment.  This a fascinating proposition, one that challenges luxury brands as well as consumers to do something they used to be reluctant to do: Put trust in a discount reseller. It is also a two-sided marketplace which is always fascinating from a brand perspective as there are suddenly two stakeholders t...

Noshi (For Kids): Tomo Delaney-Lethbridge, Founder & CEO

January 21, 2023 01:15 - 44 minutes - 40.8 MB

Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career in the fashion world in London and NYC. Up until the point where he decided to become a stay-at-home dad. Now he is selling organic food paint for kids.  This is a story that is being written as we speak about a brand that will have its big breakthrough – very likely, fingers crossed - in the next few months and talking t...

Better & Better: Vladimir Vukicevic, Co-Founder & CEO

December 10, 2022 01:52 - 41 minutes - 37.7 MB

Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace.  To an outsider, it may seem like an overly competitive area to jump into and perhaps a bit random given his software and hardware background, but there is a deeply personal story behind Better & Better and to him, all his previous work has led up to this brand.

Parachute: Ariel Kaye, Founder & CEO

November 18, 2022 23:47 - 43 minutes - 39.8 MB

Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations. In this episode, we talk about how Ariel’s brand and advertising background was fundamental to her ability to quickly connect with customers, the power of storytelling, and the lasting emotion that a brand experience can have on an audience.

Dutch (and formerly Hims): Joe Spector, Founder & CEO

October 28, 2022 22:39 - 43 minutes - 40 MB

Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter drugs brand that started off by selling erectile dysfunction and hair loss treatments and has since exploded into a 1.6 Billion Dollar public company together with the Hers brand. Moving into pet telemedicine with his new brand Dutch actually does not seem too far-fetched. We talk about his new company, an...

Three Wishes: Margaret & Ian Wishingrad, Co-Founders

October 07, 2022 20:20 - 42 minutes - 39.3 MB

Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked and purchased by literally everyone from young to old.  How they set the brand up to be on its way of accomplishing that, what works and what hasn’t, and why the proof is in the cereal is what we talk about in this insightful conversation with a keen focus on brand building and product marketing. 

East Fork: Alex Matisse, Founder

September 16, 2022 22:26 - 47 minutes - 43.2 MB

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of which you will learn more about during this very sincere and insightful conversation.  Alex and I talk about the soul of a brand and how to keep it intact, his dislike of the word authenticity, the ...

Terra Kaffe: Sahand Dilmaghani, Founder & CEO

August 27, 2022 00:12 - 51 minutes - 47 MB

Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.'  Inspired by European coffee culture and the Bauhaus design movement the TK-01 machine is a beautiful piece of design simplicity and Sahand and I dive deep into the topic of sustainability, the perhaps misunderstood 'Made in China' brand, rituals associated with coffee, pinning down a target audience while offering a table stakes item like a...

Eat JUST: Josh Tetrick, Co-Founder & CEO

August 05, 2022 20:41 - 38 minutes - 34.8 MB

Josh Tetrick is the Co-Founder and CEO of the Eat JUST company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for animals while addressing food scarcity and the climate crisis." If you enjoy a tough branding challenge, if you appreciate an improbable success story, if care about the environment and animals, if you eat eggs or enjoy the taste of real meat, then listen to this episode. As of today, JUST Egg has sold the equivalent o...

Eat Just: Josh Tetrick, Co-Founder & CEO

August 05, 2022 20:41 - 38 minutes - 34.8 MB

Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for animals while addressing food scarcity and the climate crisis." If you enjoy a tough branding challenge, if you appreciate an improbable success story, if care about the environment and animals, if you eat eggs or enjoy the taste of real meat, then listen to this episode. As of today, JUST Egg has sold the equivalent o...

BackMarket: Vianney Vaute, Co-Founder & CCO

July 15, 2022 21:27 - 50 minutes - 45.9 MB

Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence. 6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their brand. From how to keep your brand DNA flag raised high during expans...

Schiit Audio: Jason Stoddard, Founder

June 24, 2022 18:24 - 47 minutes - 54.3 MB

Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his company has become a beloved brand.  Schiit is only 12 years old yet 7 years ago Jason already published a book detailing the eventful journey of the garage startup. Many of you know that I am now also running a Made-in-the-US product startup that plays in the audio world called Toneoptic, so...

Foundersuite: Nathan Beckord, Founder & CEO

June 03, 2022 23:11 - 45 minutes - 52.1 MB

Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced.  Nathan and I discuss if infusing brand into early-stage startup pitch decks is of importance, if a catchy or descriptive tagline suits a startup better, the power of community in brand building and we talk about Foundersuite’s Teddy Talks which involves a ginormous teddy bear. Yep, a rather varied and fun conversation that any startup founder, VC, or those working with startups should...

LOOP Mission: Julie Poitras-Saulnier & David Côté, Co-Founders

May 13, 2022 21:56 - 51 minutes - 59.3 MB

David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them into products such as juices, smoothies, sodas, beer, gin, soaps, and dog treats. I have to be frank and I can cut this intro very short: I have a complete brand crush and to me, LOOP is inspirational on so many fronts that it would be silly to mention them and instead I will assume...

Thrive Market: Nick Green, Co-Founder & CEO

April 22, 2022 18:24 - 54 minutes - 49.8 MB

Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has grown to more than 1 million paying members and become a touchstone example of a mission-driven company at scale. In addition to offering great natural and organic products at affordable prices to its members, the company donates a free year of membership to a family in need for every paid membership. The busi...

Shit That I Knit: Christina (Fagan) Pardy, Founder & CEO

April 01, 2022 21:53 - 32 minutes - 29.4 MB

Christina (Fagan) Pardy founded Shit That I Knit, a brand of sustainable high-quality knit-wear that one would say besides its name– although the contrary is true – has become known around the world. Christina was recently on the TODAY show and Shit That I Kit was the official Team USA brand partner for beanies and mittens this past Winter Olympics, which is rather spectacular. Here is an entrepreneur who started off with brand-thinking and learned the business side along the way. So obviou...

Good Good: Gardar Stefansson, CEO & Co-Founder

March 11, 2022 23:46 - 43 minutes - 40.1 MB

Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products. To me, startups like Good Good are extremely exciting since they have to embody all the components of great brand strategy: From starting with a niche product for a niche audience - while allowing the brand name and design to survive any pivots - to shared values, a great name, impactful design, all the way to creating a tribe that the big c...

Bookshop.org: Andy Hunter, Founder & CEO

February 18, 2022 16:46 - 46 minutes - 42.1 MB

Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores.  He sees his brand to be the MC and hands the mike over to the people who sell and love books. A mesmerizing uphill battle that you can witness him slowly winning by means of passion, dedication, and shared values between bookshop.org, physical bookstores, and last but not least book buyers that care about more than the lure of next-day shipping. As an author, it w...

Satisfy Running: Brice Partouche, Founder, CEO & Creative Director

January 28, 2022 21:19 - 48 minutes - 44.6 MB

Brice Partouche founded Satisfy, a performance fashion brand for runners to unlock the high.  He wouldn’t say it, but I can: Satisfy is quickly developing into a cult brand and we spent ample time talking about Zeitgeist, culture, and community.  Brice and I discuss how NFTs can be used to create access to a brand, the link between running and creativity, and how every product line starts with a story at Satisfy.  A fascinating conversation.

Thrillist: Adam Rich, Co-Founder

January 07, 2022 21:25 - 43 minutes - 39.9 MB

Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history.  I talk with Adam about how a newsletter turned into a trusted brand and a global multi-platform media monster hitting the eyeballs of more than 300 million people a month, how understanding and sticking to your brand’s DNA is key to brand growth, how emotion and data demand to co-exist, and why thinking about your brand’s legacy must inform you...

Houseplant: Evan Goldberg & Michael Mohr, Co-Founders

December 03, 2021 23:48 - 47 minutes - 43.5 MB

Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products. By unifying the words “house” and “plant,” the brand has created an entirely new cannabis experience through curated, one-of-a-kind expert insights from Rogen and Goldberg that marry perfectly with well-designed, premium Housegoods. In this episode with Evan and Michael, we dive into the similarities of crafting...

Doug Zell, Founder, Intelligentsia

November 12, 2021 18:50 - 52 minutes - 48.1 MB

Doug Zell is the Founder of Intelligentsia Coffee, a beloved brand that established itself as a leader in what came to be known as third-wave coffee. Intelligentsia embodies a quest for superior quality and sophisticated design, but it is furthermore about the overall impeccable brand experience that those of us who have visited one of the 15 US locations have come to expect. Doug is a masterful brand builder and his insights from not only successfully building, but carefully expanding the...

Intelligentsia: Doug Zell, Founder

November 12, 2021 18:50 - 52 minutes - 48.1 MB

Doug Zell is the Founder of Intelligentsia Coffee, a beloved brand that established itself as a leader in what came to be known as third-wave coffee. Intelligentsia embodies a quest for superior quality and sophisticated design, but it is furthermore about the overall impeccable brand experience that those of us who have visited one of the 15 US locations have come to expect. Doug is a masterful brand builder and his insights from not only successfully building, but carefully expanding the...

Angela Jia Kim, Founder, Savor Beauty

October 22, 2021 23:08 - 43 minutes - 40.3 MB

Angela Jia Kim founded  Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.  What caught my eye about Angela's brand was how she checks off all the boxes a brand in her space should, and she does it seemingly with ease: farm-fresh small-batch organic products, cutting-edge technology, 100% non-toxic clean formulas, made locally, supporting various deserving communities, cruelty-free testing, minority-owned, et cetera, et cetera. And Angela understands that her...

Savor Beauty: Angela Jia Kim, Founder

October 22, 2021 23:08 - 43 minutes - 40.3 MB

Angela Jia Kim founded  Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.  What caught my eye about Angela's brand was how she checks off all the boxes a brand in her space should, and she does it seemingly with ease: farm-fresh small-batch organic products, cutting-edge technology, 100% non-toxic clean formulas, made locally, supporting various deserving communities, cruelty-free testing, minority-owned, et cetera, et cetera. And Angela understands that her...

David Neeleman, Founder & CEO, Breeze Airways (JetBlue, and others)

October 01, 2021 21:18 - 27 minutes - 25.1 MB

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.  During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch). Needless to say, an episode that is pack...

Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO

October 01, 2021 21:18 - 27 minutes - 25.1 MB

David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.  During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch). Needless to say, an episode that is pack...

Drink Monday: Chris Boyd, Co-Founder & CEO

September 10, 2021 18:18 - 50 minutes - 46.1 MB

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey.  The brand is only a year old and its impeccable design caught my eye from day one.  Chris and I talk about how community and authenticity are key to building his brand. And he is walking that talk as he has 1,366 shareholders to who he is reporting. And of course, we talk about the power of design and how the big question ‘why’ should be fundamental to any e...

Chris Boyd, Co-Founder & CEO, Drink Monday

September 10, 2021 18:18 - 50 minutes - 46.1 MB

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey.  The brand is only a year old and its impeccable design caught my eye from day one.  Chris and I talk about how community and authenticity are key to building his brand. And he is walking that talk as he has 1,366 shareholders to who he is reporting. And of course, we talk about the power of design and how the big question ‘why’ should be fundamental to any e...

Crossnet: Chris Meade, Co-Founder

August 20, 2021 21:07 - 39 minutes - 36.4 MB

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on ESPN and the product sells in over 3,000 locations in the US and around the world.   Chris and I talk about naming not only a brand, but a sport, how to create not only momentum but a movement, the latest in digital marketing, and why communication, internally and externally is key to brand success and, as usual, we to...

Chris Meade, Co-Founder, Crossnet

August 20, 2021 21:07 - 39 minutes - 36.4 MB

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on ESPN and the product sells in over 3,000 locations in the US and around the world.   Chris and I talk about naming not only a brand, but a sport, how to create not only momentum but a movement, the latest in digital marketing, and why communication, internally and externally is key to brand success and, as usual, we to...

Vicki von Holzhausen, Founder, von Holzhausen

July 30, 2021 18:03 - 41 minutes - 38.3 MB

Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand.   Vicki and I discuss the weight of her brand promise, The Conscious Code, how she bootstrapped a luxury brand, how she showcases accountability by using her last name as the brand name and so much more.   

von Holzhausen: Vicki von Holzhausen, Founder

July 30, 2021 18:03 - 41 minutes - 38.3 MB

Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand.   Vicki and I discuss the weight of her brand promise, The Conscious Code, how she bootstrapped a luxury brand, how she showcases accountability by using her last name as the brand name and so much more.   

Kara Goldin, Founder & CEO, Hint

July 09, 2021 15:50 - 52 minutes - 48.1 MB

Kara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions.   Within minutes of listening to Kara, you will understand why she became as successful as she has and why she is such an influential voice in business.   Kara shared an outpour of crucial lessons for both entrepreneurs and marketers alike, and her first book, Undaunted: Overcoming Doubts and Doubters, was released last October and is now a Walls...

Hint: Kara Goldin, Founder & CEO

July 09, 2021 15:50 - 52 minutes - 48.1 MB

Kara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions.   Within minutes of listening to Kara, you will understand why she became as successful as she has and why she is such an influential voice in business.   Kara shared an outpour of crucial lessons for both entrepreneurs and marketers alike, and her first book, Undaunted: Overcoming Doubts and Doubters, was released last October and is now a Walls...

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