Ozlo: Rockwell Shah, CEO & N.B. Patil, Co-Founder + CTO
Hitting The Mark
English - June 11, 2024 20:58 - 52 minutes - 48.2 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Bumo: Joan Nguyen, Co-founder & CEO
Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space.
All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the discontinued but beloved Sleepbuds.
This episode is a fascinating conversation about building a new brand on existing IP, the fragile tension between what customers say they want and what they actually need, building a brand not on a singular product but a grander vision, how most consumer startups fail because they are not telling the right story, and how branding, in the end, is all about alignment – a simple but deep thought that we are exploring further together today.