Cheddar Up: Nichole Montoya, Co-Founder & CEO
Hitting The Mark
English - May 26, 2023 21:22 - 44 minutes - 40.4 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities.
Nichole and I talk about how important design was to the success of the brand, how, as a product company, being highly aware of feature creep is a must to ensure the brand does not steer too far away from its positioning and how getting outside brand help can re-invigorate the product experience.