Terra Kaffe: Sahand Dilmaghani, Founder & CEO
Hitting The Mark
English - August 27, 2022 00:12 - 51 minutes - 47 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Eat JUST: Josh Tetrick, Co-Founder & CEO
Next Episode: East Fork: Alex Matisse, Founder
Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.'
Inspired by European coffee culture and the Bauhaus design movement the TK-01 machine is a beautiful piece of design simplicity and Sahand and I dive deep into the topic of sustainability, the perhaps misunderstood 'Made in China' brand, rituals associated with coffee, pinning down a target audience while offering a table stakes item like a coffee machine, and how to set off to build a lifestyle brand.
An absolutely delightful conversation; so pour yourself a cup, and enjoy Sahand’s insights into building a brand from scratch.