Three Wishes: Margaret & Ian Wishingrad, Co-Founders
Hitting The Mark
English - October 07, 2022 20:20 - 42 minutes - 39.3 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: East Fork: Alex Matisse, Founder
Next Episode: Dutch (and formerly Hims): Joe Spector, Founder & CEO
Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked and purchased by literally everyone from young to old.
How they set the brand up to be on its way of accomplishing that, what works and what hasn’t, and why the proof is in the cereal is what we talk about in this insightful conversation with a keen focus on brand building and product marketing.