Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter drugs brand that started off by selling erectile dysfunction and hair loss treatments and has since exploded into a 1.6 Billion Dollar public company together with the Hers brand.

Moving into pet telemedicine with his new brand Dutch actually does not seem too far-fetched. We talk about his new company, and all things branding, and Joe shares his story of being a refugee immigrant to ringing the New York Stock Exchange bell. An episode not to be missed!