BackMarket: Vianney Vaute, Co-Founder & CCO
Hitting The Mark
English - July 15, 2022 21:27 - 50 minutes - 45.9 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.
6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their brand.
From how to keep your brand DNA flag raised high during expansion to how to maintain your brand’s tonality as you grow into new markets to how important a founder’s instinct is to build a global brand, this conversation with Veenay is absolute brand gold and I am thrilled to be able to share it with you.