Angela Jia Kim, Founder, Savor Beauty
Hitting The Mark
English - October 22, 2021 23:08 - 43 minutes - 40.3 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Breeze Airways (JetBlue, and others): David Neeleman, Founder & CEO
Next Episode: Doug Zell, Founder, Intelligentsia
Angela Jia Kim founded Savor Beauty with a strong brand ethos inspired by a career as a concert pianist.
What caught my eye about Angela's brand was how she checks off all the boxes a brand in her space should, and she does it seemingly with ease: farm-fresh small-batch organic products, cutting-edge technology, 100% non-toxic clean formulas, made locally, supporting various deserving communities, cruelty-free testing, minority-owned, et cetera, et cetera.
And Angela understands that her brand ethos is the guiding light that makes all the difference in the why, the what, and the how of her brand. A wonderful episode, also because she shares with us how the person who sued her over her brand name gave her transformational business advice.