Thrillist: Adam Rich, Co-Founder
Hitting The Mark
English - January 07, 2022 21:25 - 43 minutes - 39.9 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Houseplant: Evan Goldberg & Michael Mohr, Co-Founders
Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history.
I talk with Adam about how a newsletter turned into a trusted brand and a global multi-platform media monster hitting the eyeballs of more than 300 million people a month, how understanding and sticking to your brand’s DNA is key to brand growth, how emotion and data demand to co-exist, and why thinking about your brand’s legacy must inform your brand’s every action.