Squared Away: Michelle Penczak, CEO & Founder

Hitting The Mark

English - April 05, 2024 21:27 - 39 minutes - 35.8 MB - ★★★★★ - 29 ratings
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Previous Episode: Ostroy: Alex Ostroy, Co-Founder & Creative Director

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyone to be doing: The brand is highly niche-focused, was born out of a personal necessity, and came with a tribe in-tow.