ShopWorn: Larry Birnbaum, Co-Founder & CEO
Hitting The Mark
English - February 10, 2023 23:16 - 40 minutes - 36.8 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for the environment.
This a fascinating proposition, one that challenges luxury brands as well as consumers to do something they used to be reluctant to do: Put trust in a discount reseller. It is also a two-sided marketplace which is always fascinating from a brand perspective as there are suddenly two stakeholders that the brand voice and image need to attract and engage. Needless to say, an episode well worth your time!