David Neeleman, Founder & CEO, Breeze Airways (JetBlue, and others)
Hitting The Mark
English - October 01, 2021 21:18 - 27 minutes - 25.1 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Chris Boyd, Co-Founder & CEO, Drink Monday
Next Episode: Angela Jia Kim, Founder, Savor Beauty
David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.
During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch).
Needless to say, an episode that is packed with insights from a truly amazing brand builder I believe all of us are thrilled to hear from on the subject of branding.