Hitting The Mark
182 episodes - English - Latest episode: 24 days ago - ★★★★★ - 29 ratingsConversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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Episodes
Natasha Case, CEO & Co-Founder, Coolhaus
June 18, 2021 18:01 - 49 minutes - 44.9 MBNatasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple bought "a piece of shit postal van masquerading as an ice cream truck’ on Craigslist for $2,500 dollars and towed it to the Coachella Music Festival using AAA." The rest is history. Today Coolhaus is the top women-led ice cream company in the U.S. and can be found in over 6,000 grocery stores. Despit...
Coolhaus: Natasha Case, CEO & Co-Founder
June 18, 2021 18:01 - 49 minutes - 44.9 MBNatasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple bought "a piece of shit postal van masquerading as an ice cream truck’ on Craigslist for $2,500 dollars and towed it to the Coachella Music Festival using AAA." The rest is history. Today Coolhaus is the top women-led ice cream company in the U.S. and can be found in over 6,000 grocery stores. Despit...
Jeremy Parker, Co-Founder & CEO, Swag.com
May 28, 2021 17:43 - 45 minutes - 41.7 MBJeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff people actually want to keep. That vision turned into reality as swag.com had 2000% growth over the last three years, made it onto Number 218 on Inc’s Top 500 Fastest Growing Companies list, and counts TikTok, Netflix, Facebook, Amazon, Mercedes, Starbucks, Google, and Spotify as its customers. Even ...
Swag.com: Jeremy Parker, Co-Founder & CEO
May 28, 2021 17:43 - 45 minutes - 41.7 MBJeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff people actually want to keep. That vision turned into reality as swag.com had 2000% growth over the last three years, made it onto Number 218 on Inc’s Top 500 Fastest Growing Companies list, and counts TikTok, Netflix, Facebook, Amazon, Mercedes, Starbucks, Google, and Spotify as its customers. Even ...
Awe Inspired: Max Johnson, Co-Founder & CEO
May 07, 2021 18:01 - 48 minutes - 44.8 MBMax Johnson built a tremendously impactful business over the course of the last 4 years through simple necklaces that celebrate female goddesses and leaders. The brand, Awe Inspired, was born out of Max's mother’s desire to empower fellow cancer survivors. From the journey of blindly walking into brand agencies on Madison Avenue to learning how personalization and shared values are key to the future success of their jewelry brand, Awe Inspired is exactly that: Inspiring. If you were wond...
Max Johnson, Co-Founder & CEO, Awe Inspired
May 07, 2021 18:01 - 48 minutes - 44.8 MBMax Johnson built a tremendously impactful business over the course of the last 4 years through simple necklaces that celebrate female goddesses and leaders. The brand, Awe Inspired, was born out of Max's mother’s desire to empower fellow cancer survivors. From the journey of blindly walking into brand agencies on Madison Avenue to learning how personalization and shared values are key to the future success of their jewelry brand, Awe Inspired is exactly that: Inspiring. If you were wond...
Nick Ajluni & Nick Guillen, Co-Founders, TRUFF
April 23, 2021 17:00 - 52 minutes - 48.3 MBYou must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauces. But TRUFF is not solely a social media sensation, you can find the brand anywhere from Whole Foods to Neiman Marcus, and from the U.S. to Australia. The two Co-Founders, Nick Ajluni and Nick Guillen, have a knack for brand building and now that I have tried their products, which of course in true TRUFF fashion they immediately shipped my way after recording th...
TRUFF: Nick Ajluni & Nick Guillen, Co-Founders
April 23, 2021 17:00 - 52 minutes - 48.3 MBYou must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauces. But TRUFF is not solely a social media sensation, you can find the brand anywhere from Whole Foods to Neiman Marcus, and from the U.S. to Australia. The two Co-Founders, Nick Ajluni and Nick Guillen, have a knack for brand building and now that I have tried their products, which of course in true TRUFF fashion they immediately shipped my way after recording th...
Edward Hartman, Co-Founder, LegalZoom
April 09, 2021 18:19 - 45 minutes - 42 MBEddie Hartman created LegalZoom 20 years ago with two friends and built it into the best-known legal brand in the United States. LegalZoom has over 4 million customers and more than half of all Americans know the brand. I have been a customer for a mighty long time and having this chat with Eddie was just incredibly stimulating and rewarding. We talk about how celebrity lawyer Robert Shapiro became the face of the company, we discuss the impact of assurance and how ‘brand’ is the future ...
LegalZoom: Edward Hartman, Co-Founder
April 09, 2021 18:19 - 45 minutes - 42 MBEddie Hartman created LegalZoom 20 years ago with two friends and built it into the best-known legal brand in the United States. LegalZoom has over 4 million customers and more than half of all Americans know the brand. I have been a customer for a mighty long time and having this chat with Eddie was just incredibly stimulating and rewarding. We talk about how celebrity lawyer Robert Shapiro became the face of the company, we discuss the impact of assurance and how ‘brand’ is the future ...
Bonjoro: Matthew Barnett, Papa Bear
March 26, 2021 21:24 - 48 minutes - 44 MBIn the last episode we were in Iceland, today we are in Australia, and finally, we have a B2B brand on the show again: A tech brand that is in the business of converting, retaining, and growing your customers with delightful personal video messages sent at just the right moment. But Bonjoro is not your typical tech company – it has brand and culture at its heart. It is about creating customer love, and it is a weird brand, a fun brand, a brand that is not afraid to stand out, most probab...
Matthew Barnett, Papa Bear, Bonjoro
March 26, 2021 21:24 - 48 minutes - 44 MBIn the last episode we were in Iceland, today we are in Australia, and finally, we have a B2B brand on the show again: A tech brand that is in the business of converting, retaining, and growing your customers with delightful personal video messages sent at just the right moment. But Bonjoro is not your typical tech company – it has brand and culture at its heart. It is about creating customer love, and it is a weird brand, a fun brand, a brand that is not afraid to stand out, most probab...
Saltverk: Björn Steinar Jónsson, Founder & CEO
March 12, 2021 22:33 - 43 minutes - 39.4 MBBjörn Steinar Jónsson runs Saltverk, which produces hand-harvested sustainable sea salt using only energy from geothermal hot springs in the northwestern fjords of Iceland. Saltverk's salt-making method is based on the traditional methods of the 17th-century, which means that during the entire process they leave zero carbon footprint. The salt is used in many of the world's best restaurants (great story about Noma in the interview) and it was time to sit down and talk about the concept...
Björn Steinar Jónsson, Founder & CEO, Saltverk
March 12, 2021 22:33 - 43 minutes - 39.4 MBBjörn Steinar Jónsson runs Saltverk, which produces hand-harvested sustainable sea salt using only energy from geothermal hot springs in the northwestern fjords of Iceland. Saltverk's salt-making method is based on the traditional methods of the 17th-century, which means that during the entire process they leave zero carbon footprint. The salt is used in many of the world's best restaurants (great story about Noma in the interview) and it was time to sit down and talk about the concept...
Clare: Nicole Gibbons, Founder & CEO
February 26, 2021 23:57 - 40 minutes - 37 MBInterior designer Nicole Gibbons set out to 'take the pain out of paint' through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint. Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America's Most Innovative and Ambitious Businesses. In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, ...
Nicole Gibbons, Founder & CEO, Clare
February 26, 2021 23:57 - 40 minutes - 37 MBInterior designer Nicole Gibbons set out to 'take the pain out of paint' through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint. Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America's Most Innovative and Ambitious Businesses. In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, ...
behno: Shivam Punjya, Founder
February 12, 2021 22:37 - 38 minutes - 35.6 MBShivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury design, a space I have always been very interested in. Further, behno’s mission is to redefine and bring awareness to the character of “Made in India”, and to set a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade. Shivam and I talk about how ...
Shivam Punjya, Founder, behno
February 12, 2021 22:37 - 38 minutes - 35.6 MBShivam Punjya is the founder of the luxury handbag label behno which is designed in NYC but made in India. behno operates at the intersection of ethical thinking and luxury design, a space I have always been very interested in. Further, behno’s mission is to redefine and bring awareness to the character of “Made in India”, and to set a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade. Shivam and I talk about how ...
Pampa: Emmanuelle Magnan, Founder & Creative Director
January 30, 2021 00:56 - 54 minutes - 50.1 MBEmmanuelle Magnan is the Founder of the Parisian flower studio Pampa. Those of you listening to the show frequently know that I love to talk with founders of internationally known brands like Rotten Tomatoes and Evernote just as much as with smaller brands that are unknown to many of you, but that I feel are doing something unique in their space or with their brand. Pampa is doing both as they disrupt the traditional flower business with a splash of color. Once you see their brand an...
Emmanuelle Magnan, Founder & Creative Director, Pampa
January 30, 2021 00:56 - 54 minutes - 50.1 MBEmmanuelle Magnan is the Founder of the Parisian flower studio Pampa. Those of you listening to the show frequently know that I love to talk with founders of internationally known brands like Rotten Tomatoes and Evernote just as much as with smaller brands that are unknown to many of you, but that I feel are doing something unique in their space or with their brand. Pampa is doing both as they disrupt the traditional flower business with a splash of color. Once you see their brand an...
Two Blind Brothers: Brad Manning, Co-Brother
January 15, 2021 21:03 - 49 minutes - 45.4 MBBrad Manning is one of the Co-Founders, or Co-Brothers as he puts it, of Two Blind Brothers, a mission-based company whose name is telling at least one important part of this brand’s story. Two Blind Brothers is a NYC-based clothing line that focuses on luxury casual wear. Both founders are affected with a form of macular degeneration and pledge 100% of their profits to medical research to cure blindness. And their brand campaigns and stories are heartfelt and master examples of whip-sma...
Brad Manning, Co-Brother, Two Blind Brothers
January 15, 2021 21:03 - 49 minutes - 45.4 MBBrad Manning is one of the Co-Founders, or Co-Brothers as he puts it, of Two Blind Brothers, a mission-based company whose name is telling at least one important part of this brand’s story. Two Blind Brothers is a NYC-based clothing line that focuses on luxury casual wear. Both founders are affected with a form of macular degeneration and pledge 100% of their profits to medical research to cure blindness. And their brand campaigns and stories are heartfelt and master examples of whip-sma...
Rotten Tomatoes: Patrick Lee, Co-Founder & founding CEO
January 01, 2021 20:02 - 41 minutes - 38.4 MBPatrick Lee was Co-Founder and founding CEO of Rotten Tomatoes, the movie rating system we all came to know so well and that I always saw as a kind of anti-brand. To kick off 2021, we are talking about how Patrick transitioned from running a design firm, like so many of my listeners, to running Rotten Tomatoes 23 years ago. Needless to say, the brand is still going strong and we discuss how the name and the famous Tomatometer with its counter-intuitive colors came about, how focus is key...
Patrick Lee, Co-Founder & founding CEO, Rotten Tomatoes
January 01, 2021 20:02 - 41 minutes - 38.4 MBPatrick Lee was Co-Founder and founding CEO of Rotten Tomatoes, the movie rating system we all came to know so well and that I always saw as a kind of anti-brand. To kick off 2021, we are talking about how Patrick transitioned from running a design firm, like so many of my listeners, to running Rotten Tomatoes 23 years ago. Needless to say, the brand is still going strong and we discuss how the name and the famous Tomatometer with its counter-intuitive colors came about, how focus is key...
Bernd Roggendorf, Founder & CEO, EIDU
December 18, 2020 20:47 - 55 minutes - 50.5 MBBernd Roggendorf is known as the Co-Founder of Ableton, the tremendously popular software that helps millions of musicians unleash their creative potential. But today we are talking about EIDU, the social enterprise Bernd founded 5 years ago to improve education standards for the 800 million children who live on $2 or less per day. We are chatting about how he took his entire family around the world, trying to live as closely as possible like people in poverty so he could understand his ...
EIDU: Bernd Roggendorf, Founder & CEO
December 18, 2020 20:47 - 55 minutes - 50.5 MBBernd Roggendorf is known as the Co-Founder of Ableton, the tremendously popular software that helps millions of musicians unleash their creative potential. But today we are talking about EIDU, the social enterprise Bernd founded 5 years ago to improve education standards for the 800 million children who live on $2 or less per day. We are chatting about how he took his entire family around the world, trying to live as closely as possible like people in poverty so he could understand his ...
Jeanne David, Founder and CEO & Vasa Martinez, CMO, Outer Aisle
December 05, 2020 01:05 - 42 minutes - 38.9 MBJeanne David and Vasa Martinez, the Founder and the CMO of Outer Aisle, respectively, are joining me to look behind the curtains of how the Outer Aisle brand was crafted; a brand Jeanne founded in her 50s that invented the cauliflower carb-swap category by offering gluten-free, nutrient-dense, low-carb Cauliflower Pizza Crusts and Sandwich Thins/Wraps. Jeanne's innovation combined with Vasa’s knack for community-building and trend-setting has led the brand to become the fastest-growing f...
Outer Aisle: Jeanne David, Founder and CEO & Vasa Martinez, CMO
December 05, 2020 01:05 - 42 minutes - 38.9 MBJeanne David and Vasa Martinez, the Founder and the CMO of Outer Aisle, respectively, are joining me to look behind the curtains of how the Outer Aisle brand was crafted; a brand Jeanne founded in her 50s that invented the cauliflower carb-swap category by offering gluten-free, nutrient-dense, low-carb Cauliflower Pizza Crusts and Sandwich Thins/Wraps. Jeanne's innovation combined with Vasa’s knack for community-building and trend-setting has led the brand to become the fastest-growing f...
Alpha Foods: Cole Orobetz, Co-Founder, CEO, And CFO
November 20, 2020 19:07 - 44 minutes - 40.3 MBCole Orobetz founded Alpha Foods five years ago and is currently the CEO and CFO of the healthy frozen meal brand that can be found in over 9,000 stores across North America and Asia, where their plant-based Alpha Chicken Nuggets are available at KFC (which is quite an endorsement!). Cole and I talk about how a blizzard and a vegan bagel dog got him into the business, why he had to re-name his brand for the Chinese market, how ‘familiarity’ is key to convincing meat-eaters to try plant-b...
Cole Orobetz, Co-Founder, CEO, And CFO, Alpha Foods
November 20, 2020 19:07 - 44 minutes - 40.3 MBCole Orobetz founded Alpha Foods five years ago and is currently the CEO and CFO of the healthy frozen meal brand that can be found in over 9,000 stores across North America and Asia, where their plant-based Alpha Chicken Nuggets are available at KFC (which is quite an endorsement!). Cole and I talk about how a blizzard and a vegan bagel dog got him into the business, why he had to re-name his brand for the Chinese market, how ‘familiarity’ is key to convincing meat-eaters to try plant-b...
Dan Demsky, Co-Founder, Unbound Merino
November 06, 2020 18:55 - 48 minutes - 44.1 MBIf you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish. Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. That was the goal, then the journey of finding an actual need to built a brand around started. In this fascinating conversation...
Unbound Merino: Dan Demsky, Co-Founder
November 06, 2020 18:55 - 48 minutes - 44.1 MBIf you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish. Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. That was the goal, then the journey of finding an actual need to built a brand around started. In this fascinating conversation...
July: Muhammad Saigol and Erik Rauterkus, Co-Founders
October 23, 2020 18:38 - 44 minutes - 40.9 MBMuhammad Saigol and Erik Rauterkus of July launched an appliance in 12 months from idea to market through razor-sharp focus. We dive into how the brand made 'summer' their DNA, how transparency with the customer is key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’ We further look into the brand architecture of a startup that has big plans to become the next generation General Electric. Much to learn from these Co-Founders on how to craft a brand. ...
Muhammad Saigol and Erik Rauterkus, Co-Founders, July
October 23, 2020 18:38 - 44 minutes - 40.9 MBMuhammad Saigol and Erik Rauterkus of July launched an appliance in 12 months from idea to market through razor-sharp focus. We dive into how the brand made 'summer' their DNA, how transparency with the customer is key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’ We further look into the brand architecture of a startup that has big plans to become the next generation General Electric. Much to learn from these Co-Founders on how to craft a brand. ...
Anna Sheffield Fine Jewelry & Bing Bang: Anna Sheffield, Founder and Lead Designer
October 09, 2020 17:32 - 49 minutes - 45.1 MBAnna Sheffield launched Bing Bang in 2001, and her eponymous fine jewelry brand followed in 2009. Since then, some fine folks you may have heard of like Jennifer Lawrence, Meryl Streep, Kerry Washington, Helen Mirren, and Charlize Theron came to appreciate her work. Today we go deep into how Anna created a cult-like following with a brand that was almost created by accident and how creating the actual brand platform just 4 years ago was instrumental to her growth. But, I also take this o...
Anna Sheffield, Founder and Lead Designer, Anna Sheffield Fine Jewelry & Bing Bang
October 09, 2020 17:32 - 49 minutes - 45.1 MBAnna Sheffield launched Bing Bang in 2001, and her eponymous fine jewelry brand followed in 2009. Since then, some fine folks you may have heard of like Jennifer Lawrence, Meryl Streep, Kerry Washington, Helen Mirren, and Charlize Theron came to appreciate her work. Today we go deep into how Anna created a cult-like following with a brand that was almost created by accident and how creating the actual brand platform just 4 years ago was instrumental to her growth. But, I also take this o...
The Financial Gym: Shannon McLay, Founder and CEO
September 25, 2020 17:11 - 45 minutes - 42.1 MBShannon McLay built a gym to work out your finances: Monthly memberships, trainers, the whole nine yards. You are matched with a BFF - your best Financial Friend – the call to action on the site says ‘Let’s crush some goals’ and trainers welcome you by saying ‘You are about to get financially naked with me.’ It’s the Financial Gym, and it all started with the name. Shannon built this brand on experience and a lot of fantastic brand gut instincts. This conversation was a complete blast an...
Shannon McLay, Founder and CEO, The Financial Gym
September 25, 2020 17:11 - 45 minutes - 42.1 MBShannon McLay built a gym to work out your finances: Monthly memberships, trainers, the whole nine yards. You are matched with a BFF - your best Financial Friend – the call to action on the site says ‘Let’s crush some goals’ and trainers welcome you by saying ‘You are about to get financially naked with me.’ It’s the Financial Gym, and it all started with the name. Shannon built this brand on experience and a lot of fantastic brand gut instincts. This conversation was a complete blast an...
Kidfresh: Matt Cohen, Co-Founder
September 11, 2020 15:53 - 28 minutes - 25.9 MBJust in time for 'back to school' (albeit a strange and unusual one for most kids and their parents this year), I had the chance to talk with the Co-Founder of Kidfresh, a brand of healthy frozen meals for kids. Matt Cohen was appalled when he saw what kids in the U.S. were eating so he set out on a journey to change it by hiding all the healthy stuff in the type of meals kids actually crave. Today, the Kidfresh line is available in all major U.S. supermarkets and Matt’s mission of crea...
Matt Cohen, Co-Founder, Kidfresh
September 11, 2020 15:53 - 28 minutes - 25.9 MBJust in time for 'back to school' (albeit a strange and unusual one for most kids and their parents this year), I had the chance to talk with the Co-Founder of Kidfresh, a brand of healthy frozen meals for kids. Matt Cohen was appalled when he saw what kids in the U.S. were eating so he set out on a journey to change it by hiding all the healthy stuff in the type of meals kids actually crave. Today, the Kidfresh line is available in all major U.S. supermarkets and Matt’s mission of crea...
Steve Schulze, Co-Founder and CEO, Nekter Juice Bar
August 28, 2020 17:37 - 41 minutes - 37.6 MBSteve Schulze built Nekter Juice Bar into a franchise of over 160 locations nationwide with sales north of $100M a year. As regular listeners of this show will know, I am always thrilled to feature franchise success stories, because when it comes to franchises, branding is the holy grail while adding a layer of complexity to the creation and duplication of the brand. Steve and I dive into the power of listening to your customer, how he pulled off being a store inside of Whole Foods, how ...
Nekter Juice Bar: Steve Schulze, Co-Founder and CEO
August 28, 2020 17:37 - 41 minutes - 37.6 MBSteve Schulze built Nekter Juice Bar into a franchise of over 160 locations nationwide with sales north of $100M a year. As regular listeners of this show will know, I am always thrilled to feature franchise success stories, because when it comes to franchises, branding is the holy grail while adding a layer of complexity to the creation and duplication of the brand. Steve and I dive into the power of listening to your customer, how he pulled off being a store inside of Whole Foods, how ...
Phil Libin, Co-Founder and CEO, mmhmm and All Turtles; Co-Founder and former CEO, Evernote
August 14, 2020 15:28 - 38 minutes - 35.7 MBOne of the immense pleasures I get out of hosting this show is to be in the company of amazing entrepreneurs, one smarter than the other. Phil Libin is definitely on the top of that list. Phil, of course, is the Co-founder and former CEO of Evernote who just launched another one of his many companies and brands he helped shape over the past decades. And this one is very, very intriguing. Also, because it is called mmhmm. This episode is so entertaining, so whip-smart and so important esp...
mmhmm and All Turtles: Phil Libin, Co-Founder (Former CEO, Evernote)
August 14, 2020 15:28 - 38 minutes - 35.7 MBOne of the immense pleasures I get out of hosting this show is to be in the company of amazing entrepreneurs, one smarter than the other. Phil Libin is definitely on the top of that list. Phil, of course, is the Co-founder and former CEO of Evernote who just launched another one of his many companies and brands he helped shape over the past decades. And this one is very, very intriguing. Also, because it is called mmhmm. This episode is so entertaining, so whip-smart and so important esp...
mmhmm and All Turtles; Co-Founder and former CEO, Evernote: Phil Libin, Co-Founder and CEO
August 14, 2020 15:28 - 38 minutes - 35.7 MBOne of the immense pleasures I get out of hosting this show is to be in the company of amazing entrepreneurs, one smarter than the other. Phil Libin is definitely on the top of that list. Phil, of course, is the Co-founder and former CEO of Evernote who just launched another one of his many companies and brands he helped shape over the past decades. And this one is very, very intriguing. Also, because it is called mmhmm. This episode is so entertaining, so whip-smart and so important esp...
LIV Watches: Esti Chazanow, Co-Founder and Brand Manager
July 31, 2020 16:03 - 48 minutes - 44 MBEsti Chazanow is the Co-Founder and Brand Manager of LIV watches, a brand that does not have customers but fans, a brand that is the David going against the Goliath, a brand that is digital-born yet celebrates the retro-physical, a brand that is inexpensive compared to its competitors yet is never seen as cheap. So many topics that are crucial to understand on a deeper level for any brand marketer or entrepreneur and Esti is an amazing person to hear it from. Learn more about LIV S...
Esti Chazanow, Co-Founder and Brand Manager, LIV Watches
July 31, 2020 16:03 - 48 minutes - 44 MBEsti Chazanow is the Co-Founder and Brand Manager of LIV watches, a brand that does not have customers but fans, a brand that is the David going against the Goliath, a brand that is digital-born yet celebrates the retro-physical, a brand that is inexpensive compared to its competitors yet is never seen as cheap. So many topics that are crucial to understand on a deeper level for any brand marketer or entrepreneur and Esti is an amazing person to hear it from. Learn more about LIV S...
Dan Kurzrock, CEO and Co-Founder, ReGrained
July 17, 2020 18:40 - 54 minutes - 49.5 MBDan Kurzrock was brewing beer as a hobby in college when he realized that only 10% of the ingredients used to make beer actually end up in any pint of beer. All-in-all, we waste 40% of all edible food. Today Dan runs ReGrained, a mission-driven ingredient platform that leverages technology and culinary science to transform beer waste into food. Dan is a thought-leader in food waste business models, "edible upcycling" and the circular economy for food, and he made it onto the Forbes 30 un...
ReGrained: Dan Kurzrock, CEO and Co-Founder
July 17, 2020 18:40 - 54 minutes - 49.5 MBDan Kurzrock was brewing beer as a hobby in college when he realized that only 10% of the ingredients used to make beer actually end up in any pint of beer. All-in-all, we waste 40% of all edible food. Today Dan runs ReGrained, a mission-driven ingredient platform that leverages technology and culinary science to transform beer waste into food. Dan is a thought-leader in food waste business models, "edible upcycling" and the circular economy for food, and he made it onto the Forbes 30 un...
Trevor Milton, Founder and CEO, Nikola Motor Company
July 03, 2020 19:04 - 36 minutes - 33.3 MBTrevor Milton is the founder of Nikola Motor Company, the hybrid truck company that has 6 vehicles in the making, most of which have not seen the light of day yet. I talked with Trevor only days after he took his company public, ringing the stock exchange bells via video during the pandemic. Trevor is only 38 years old and has a reported net worth of 7.2 billion dollars. Here he is on Hitting The Mark to talk with us about the Nikola brand, which, despite not having an actual truck o...