Nicole Gibbons, Founder & CEO, Clare
Hitting The Mark
English - February 26, 2021 23:57 - 40 minutes - 37 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Interior designer Nicole Gibbons set out to 'take the pain out of paint' through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint.
Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America's Most Innovative and Ambitious Businesses.
In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, and of course, the meaning behind the brand’s name, which could have easily been Nicole, but ended up being Clare. And you will get to know the very misleading and dangerous side of the paint industry.