Patrick Lee, Co-Founder & founding CEO, Rotten Tomatoes
Hitting The Mark
English - January 01, 2021 20:02 - 41 minutes - 38.4 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Patrick Lee was Co-Founder and founding CEO of Rotten Tomatoes, the movie rating system we all came to know so well and that I always saw as a kind of anti-brand.
To kick off 2021, we are talking about how Patrick transitioned from running a design firm, like so many of my listeners, to running Rotten Tomatoes 23 years ago. Needless to say, the brand is still going strong and we discuss how the name and the famous Tomatometer with its counter-intuitive colors came about, how focus is key to brand success, but we also go back to his design agency days where Patrick shares an inspiring story on how the small agency won Disney as a client without having any related work in their portfolio.
A well-rounded conversation to ease into 2021, which I hope will get a Certified Fresh status too. Oh, I know, only you Rotten Tomatoes fans will get that one.