Outer Aisle: Jeanne David, Founder and CEO & Vasa Martinez, CMO
Hitting The Mark
English - December 05, 2020 01:05 - 42 minutes - 38.9 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jeanne David and Vasa Martinez, the Founder and the CMO of Outer Aisle, respectively, are joining me to look behind the curtains of how the Outer Aisle brand was crafted; a brand Jeanne founded in her 50s that invented the cauliflower carb-swap category by offering gluten-free, nutrient-dense, low-carb Cauliflower Pizza Crusts and Sandwich Thins/Wraps.
Jeanne's innovation combined with Vasa’s knack for community-building and trend-setting has led the brand to become the fastest-growing food company in California on the Inc. 5000.
We talk about the importance of foresight when it comes to creating your company name, how social media helped catapult the brand to where it is today, and how Jeanne successfully employed her entire family which is now a big part of their company culture.