Nekter Juice Bar: Steve Schulze, Co-Founder and CEO

Hitting The Mark

English - August 28, 2020 17:37 - 41 minutes - 37.6 MB - ★★★★★ - 29 ratings
Marketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: mmhmm and All Turtles; Co-Founder and former CEO, Evernote: Phil Libin, Co-Founder and CEO

Next Episode: Kidfresh: Matt Cohen, Co-Founder

Steve Schulze built Nekter Juice Bar into a franchise of over 160 locations nationwide with sales north of $100M a year. As regular listeners of this show will know, I am always thrilled to feature franchise success stories, because when it comes to franchises, branding is the holy grail while adding a layer of complexity to the creation and duplication of the brand.

Steve and I dive into the power of listening to your customer, how he pulled off being a store inside of Whole Foods, how to create brand loyalty, and how to work with creative agencies and consultants like myself along the way to create brand focus and clarity. Much to squeeze out of this episode!

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