July: Muhammad Saigol and Erik Rauterkus, Co-Founders
Hitting The Mark
English - October 23, 2020 18:38 - 44 minutes - 40.9 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Anna Sheffield Fine Jewelry & Bing Bang: Anna Sheffield, Founder and Lead Designer
Next Episode: Dan Demsky, Co-Founder, Unbound Merino
Muhammad Saigol and Erik Rauterkus of July launched an appliance in 12 months from idea to market through razor-sharp focus.
We dive into how the brand made 'summer' their DNA, how transparency with the customer is key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’
We further look into the brand architecture of a startup that has big plans to become the next generation General Electric. Much to learn from these Co-Founders on how to craft a brand.
Support the show and get on monthly mentorship calls with Fabian. Join here.