Hitting The Mark
182 episodes - English - Latest episode: 24 days ago - ★★★★★ - 29 ratingsConversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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Episodes
Liquid Death: Mike Cessario, Co-Founder & CEO
July 19, 2019 18:10 - 51 minutes - 47.5 MBIn this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture, Liquid Death takes an extreme approach to branding and marketing, in stark contrast to aspirational health and wellness brands. Launching into the water business with a brand named Liquid Death, while getting $2.3 million in funding from t...
&pizza: Michael Lastoria, Co-Founder
July 05, 2019 15:52 - 43 minutes - 39.6 MBFabian sits down with creative extraordinaire Michael Lastoria, who, after selling his New-York-based agency to beauty powerhouse Shiseido in 2017, is now Co-Founder of the counter culture pizza brand '&pizza,' which has 36 locations in the U.S. and is rapidly growing based on its inherent brand thinking and employee-first commitment. When your employees and customers alike start tattooing your brand mark onto their bodies, you know that you've been growing a special kind of brand. Full ...
Michael Lastoria, Co-Founder, &pizza
July 05, 2019 15:52 - 43 minutes - 39.6 MBFabian sits down with creative extraordinaire Michael Lastoria, who, after selling his New-York-based agency to beauty powerhouse Shiseido in 2017, is now Co-Founder of the counter culture pizza brand '&pizza,' which has 36 locations in the U.S. and is rapidly growing based on its inherent brand thinking and employee-first commitment. When your employees and customers alike start tattooing your brand mark onto their bodies, you know that you've been growing a special kind of brand. Full ...
Cameo: Devon Townsend, Co-Founder
June 21, 2019 17:00 - 23 minutes - 21.9 MBFabian talks with Devon Townsend who co-founded Cameo, a platform that lets you book personalized video shoutouts from your favorite celebrities. Devon is 28, received 15.8 million in funding, and runs a 60+ employee company that both Howard Stern and Ellen love, and Snoop Dogg fully embodies. As you may imagine, Devon knows a thing or two about creating a brand that people will love, and he is sharing all of it with you on this episode. Dive right in! I chat with 28-year old Devon Towns...
Devon Townsend, Co-Founder, Cameo
June 21, 2019 17:00 - 23 minutes - 21.9 MBFabian talks with Devon Townsend who co-founded Cameo, a platform that lets you book personalized video shoutouts from your favorite celebrities. Devon is 28, received 15.8 million in funding, and runs a 60+ employee company that both Howard Stern and Ellen love, and Snoop Dogg fully embodies. As you may imagine, Devon knows a thing or two about creating a brand that people will love, and he is sharing all of it with you on this episode. Dive right in! I chat with 28-year old Devon Towns...
Wilkmazz: Sam Mazzeo, Co-Founder
June 07, 2019 17:00 - 34 minutes - 31.7 MBFabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm's brand is built on boldness in an industry that is known for blandness. Wilkmazz's client area is subtly titled 'Lawyer's Shit.' Sam talks about the pros and cons of creating a bold brand and why one needs to keep re-branding over and over again in order to remain authentic. I sit down with my lawyer (indeed!), who has not been my lawy...
Sam Mazzeo, Co-Founder, Wilkmazz
June 07, 2019 17:00 - 34 minutes - 31.7 MBFabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm's brand is built on boldness in an industry that is known for blandness. Wilkmazz's client area is subtly titled 'Lawyer's Shit.' Sam talks about the pros and cons of creating a bold brand and why one needs to keep re-branding over and over again in order to remain authentic. I sit down with my lawyer (indeed!), who has not been my lawy...
New Crop Capital: Chris Kerr, Chief Investment Officer
May 24, 2019 19:49 - 31 minutes - 58.4 MBFabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat's stunning and widely publicized IPO. This marked a first for a brand making meat-like products from plants. Chris has been involved with Beyond Meat from the very beginning and we learn what role positioning and branding played in this incredible success story that any bran...
Chris Kerr, Chief Investment Officer, New Crop Capital
May 24, 2019 19:49 - 31 minutes - 58.4 MBFabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat's stunning and widely publicized IPO. This marked a first for a brand making meat-like products from plants. Chris has been involved with Beyond Meat from the very beginning and we learn what role positioning and branding played in this incredible success story that any bran...
Bureo: Ben Kneppers, Co-Founder
May 10, 2019 18:18 - 41 minutes - 75.2 MBFabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. The company is now collaborating with brands such as Trek, Humanscale and Jenga. We talk about how to create real, sustainable change, learn about forming a B Corp, how they secured Patagonia as 'a mentor,' and how to get a community involved in your cause. And so...
Ben Kneppers, Co-Founder, Bureo
May 10, 2019 18:18 - 41 minutes - 75.2 MBFabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. The company is now collaborating with brands such as Trek, Humanscale and Jenga. We talk about how to create real, sustainable change, learn about forming a B Corp, how they secured Patagonia as 'a mentor,' and how to get a community involved in your cause. And so...
Parlor Skis: Mark Wallace, Co-Founder
April 26, 2019 18:03 - 29 minutes - 53.7 MBIn this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor skis are "customized for you, by you and with you, each one as individual as you are." Fabian talks with Mark Wallace for whom skiing has always been the driving force in his life. It took him from Saddleback to Park City and then all over the world as he lived the dream as a semi-pro s...
Mark Wallace, Co-Founder, Parlor Skis
April 26, 2019 18:03 - 29 minutes - 53.7 MBIn this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor skis are "customized for you, by you and with you, each one as individual as you are." Fabian talks with Mark Wallace for whom skiing has always been the driving force in his life. It took him from Saddleback to Park City and then all over the world as he lived the dream as a semi-pro s...
Frank Demmler, Angel Investor
April 12, 2019 18:03 - 25 minutes - 48.7 MBFabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh's 'startup whisperer.' We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand Modcloth used crowdsourcing on many innovative levels to turn into a brand that was worth between $51 million to $75 million to Walmart. In this episode, we talk with Frank Demmler, who can take credit for 500 companies, some 10,000 jobs, and $1 billion of investment capital. For over 30 years he h...
Raissa & Joyce de Haas, Co-Founders, Double Dutch
March 29, 2019 18:35 - 26 minutes - 48.6 MBOn this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles to date. We dive into the story from idea to shelf while building a beloved brand along the way. Talking with the de Haas twin sisters about their brand of premium mixers: How they managed to build a beloved brand at a young age (all while finishing their masters degrees and ...
Double Dutch: Raissa & Joyce de Haas, Co-Founders
March 29, 2019 18:35 - 26 minutes - 48.6 MBOn this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles to date. We dive into the story from idea to shelf while building a beloved brand along the way. Talking with the de Haas twin sisters about their brand of premium mixers: How they managed to build a beloved brand at a young age (all while finishing their masters degrees and ...
Colin Szopa, Founder, Plankk Studio
March 15, 2019 18:08 - 25 minutes - 48.1 MBFabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. We talk about the art of app naming, how to work with influencers and what branding means to Colin. In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes. We debunk the myth that i...
Plankk Studio: Colin Szopa, Founder
March 15, 2019 18:08 - 25 minutes - 48.1 MBFabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. We talk about the art of app naming, how to work with influencers and what branding means to Colin. In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes. We debunk the myth that i...
Eddie Geller, Founder, Tinybeans
March 02, 2019 01:14 - 27 minutes - 30.1 KBFabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go. In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very target...
Tinybeans: Eddie Geller, Founder
March 02, 2019 01:14 - 27 minutes - 30.1 KBFabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go. In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very target...
Dormitus Brands: Mark Thomann, Founder
February 17, 2019 01:38 - 30 minutes - 27.5 MBFabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revita...
Mark Thomann, Founder, Dormitus Brands
February 17, 2019 01:38 - 30 minutes - 27.5 MBFabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revita...
Peel Away Labs: Maxwell Cohen, Founder
January 09, 2019 22:17 - 27 minutes - 25.1 MBFabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped. Today Maxwell is successfully running an array of disposable bed sheet brands that are available internationa...
Maxwell Cohen, Founder, Peel Away Labs
January 09, 2019 22:17 - 27 minutes - 25.1 MBFabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped. Today Maxwell is successfully running an array of disposable bed sheet brands that are available internationa...
Chris Do, Founder, The Futur
November 28, 2018 23:36 - 40 minutes - 36.8 MBFabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform, The Futur. I made a promise to myself to never feature a client - or former client - of mine on the show, but I am good with sprinkling in an entrepreneur now and then who I also call my friend. Today is such a moment and I am sure you ...
The Futur: Chris Do, Founder
November 28, 2018 23:36 - 40 minutes - 36.8 MBFabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform, The Futur. I made a promise to myself to never feature a client - or former client - of mine on the show, but I am good with sprinkling in an entrepreneur now and then who I also call my friend. Today is such a moment and I am sure you ...
Bourbon Barrel Foods: Matt Jamie, Founder
November 12, 2018 22:54 - 31 minutes - 28.5 MBFabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of soy sauce in America and a manufacturer of gourmet food products that represent the rich history and heritage of Kentucky's Bourbon Country. Today you are in for a treat. A mouthwatering treat that sadly will remain a verbal-only treat t...
Matt Jamie, Founder, Bourbon Barrel Foods
November 12, 2018 22:54 - 31 minutes - 28.5 MBFabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of soy sauce in America and a manufacturer of gourmet food products that represent the rich history and heritage of Kentucky's Bourbon Country. Today you are in for a treat. A mouthwatering treat that sadly will remain a verbal-only treat t...
Dr. Ginger Price, Founder, Dr. Ginger's
October 26, 2018 00:40 - 25 minutes - 23.8 MBOn this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and fun to use. She saw not only a gap in the market as far as coconut oil toothpaste was concerned, but also noticed that there were no brands with a female founder in the industry. Founders creating physical products, even more so if th...
Dr. Ginger's: Dr. Ginger Price, Founder
October 26, 2018 00:40 - 25 minutes - 23.8 MBOn this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and fun to use. She saw not only a gap in the market as far as coconut oil toothpaste was concerned, but also noticed that there were no brands with a female founder in the industry. Founders creating physical products, even more so if th...
Raaja Nemani, Co-Founder, Rogue Brands
October 15, 2018 22:28 - 23 minutes - 22 MBFabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless. We dive into his factory-direct platform and how brand strategy has affected his recent company launches as well as his time launchi...
Rogue Brands: Raaja Nemani, Co-Founder
October 15, 2018 22:28 - 23 minutes - 22 MBFabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of Bucketfeet (a D2C, artist-designed footwear brand). Bucketfeet was acquired in 2017 by Threadless. We dive into his factory-direct platform and how brand strategy has affected his recent company launches as well as his time launchi...