Tinybeans: Eddie Geller, Founder
Hitting The Mark
English - March 02, 2019 01:14 - 27 minutes - 30.1 KB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child's lives. We dive into the importance and power of naming and how to get it right from the get-go.
In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents.
We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against users' expectations may turn into your startup's most important feature.
Learn more about Tinybeans; and also check out this episode's sponsor, Mister Maginsky, a startup that is changing men's underwear forever.