Raissa & Joyce de Haas, Co-Founders, Double Dutch
Hitting The Mark
English - March 29, 2019 18:35 - 26 minutes - 48.6 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles to date. We dive into the story from idea to shelf while building a beloved brand along the way.
Talking with the de Haas twin sisters about their brand of premium mixers: How they managed to build a beloved brand at a young age (all while finishing their masters degrees and having started careers in finance).
We talk about their story from idea to bottle to shelf, the advantages of having a co-founder, how the brilliant name Double Dutch came about (yes, it all happened at a bar), how the brand's fun copy has come together organically over the years and why Joyce and Raissa (who made it onto the Forbes 30 under 30 list this year) wish they would have paused and created a more cohesive visual and verbal brand when they saw initial interest in their products.
You can learn more about Double Dutch and see where you can get your mixers for the perfect cocktail at www.doubledutchdrinks.com