Good Good: Gardar Stefansson, CEO & Co-Founder
Hitting The Mark
English - March 11, 2022 23:46 - 43 minutes - 40.1 MB - ★★★★★ - 29 ratingsMarketing Business Entrepreneurship fabian geyrhalter branding startups founders investors finien hitting the mark scaling strategy positioning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.
To me, startups like Good Good are extremely exciting since they have to embody all the components of great brand strategy: From starting with a niche product for a niche audience - while allowing the brand name and design to survive any pivots - to shared values, a great name, impactful design, all the way to creating a tribe that the big competitors can’t steal away from you. And doing so from a nordic island.
Gardar and I talk about all of that and it is a wonderful story of accidental - as well as planned - brand success with many insights marketers and founders alike can learn from.