Beyond the Image Podcast artwork

Beyond the Image Podcast

599 episodes - English - Latest episode: 4 days ago - ★★★★★ - 362 ratings

Develop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com and on Instagram @JPatrickPhoto

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Episodes

BTI #396: Getting Totally Rejected

July 08, 2022 13:29 - 24 minutes - 16.6 MB

Today, we’re going to talk about rejection. “It’s not a no, it’s just not a yes… yet.” IN THIS EPISODE What happened on James’s first date. Online voting contests and what to remember about them. When someone actually says no to you and the effect it has on you. A little peek behind the curtain of why people really get selected. Shifting your perspective for when you don’t get chosen. Why you need to keep showing up.   Connect with James  Website: jamespatrick.com Insta...

BTI #395: WTF Advertising Facts

July 06, 2022 15:48 - 15 minutes - 10.8 MB

It’s storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name.  I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today’s dollars and all they do is tell you to name the company after yourself.    Today, we’re going to talk about crazy WTF a...

BTI #394: What Needs to Be On Your Instagram in 2022

July 05, 2022 17:41 - 14 minutes - 12.3 MB

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's latest feature, pinned posts. Connect with James  Website: jamespatrick.com Instagram: @jpat...

BTI #393: How to Say "No" to Clients

July 01, 2022 16:01 - 11 minutes - 8.24 MB

If you’re like me, you’re terrified of being told “no.” In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There’s something about being told no that feels shameful.    You know the idiom, the worst thing they can do is say no? Well, that’s a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. “We need to be honoring our own time, our own energy, our own limits, and our own boundaries....

BTI #392: Get All the Clients You Need with Estie Starr

June 29, 2022 14:09 - 1 hour - 35.4 MB

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can’t keep up with the number of new leads coming into your ecosystem and it doesn’t seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don’t have any appointments for the next several weeks. What happened?   ...

BTI #391: When Should Entrepreneurs Speak Up on Social Issues

June 28, 2022 12:49 - 16 minutes - 11.8 MB

I know I’ve needed to record this specific episode for quite some time. Which is naturally why I’ve put it off for as long as I possibly could.   My hope is that we can proceed and do this together.  “In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues.” IN THIS EPISODE The leaked SCOTUS document on May 3 and what happened last week. What we, as business owne...

BTI #390: No. 1 Area to Focus on in Business

June 24, 2022 14:20 - 9 minutes - 7.86 MB

Let’s be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign?   What I’m sharing with you today is the number one area I want you to focus you...

BTI #389: Creating Cult-Like Customers with Bebe Roxana

June 22, 2022 16:17 - 59 minutes - 36.7 MB

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.   “You never get a second chance for a first impression.” IN THIS EPISODE Bebe’s story and how it all started. What it means to be intentionally vegan. The strategy behind ...

BTI #388: How to Piss Off A Photographer

June 21, 2022 14:17 - 13 minutes - 10.7 MB

Can I share a secret with you? We’ve been in touch for awhile and I’ve been communicating with you for a couple years. We’ve established some trust and rapport. Let’s keep this between us.   The truth is, clients sometimes can really suck. I probably shouldn’t say that, but it’s true. And that’s what we’re going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say to photographers that will piss them off. Reflecting on the lies within these statement...

BTI #387: New Book Launch

June 17, 2022 14:23 - 9 minutes - 7.49 MB

What an incredible past 36 hours it has been! And in that 36 hours, I’ve only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now!   Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it.   ...

BTI #386: How to Make More Money

June 15, 2022 13:46 - 16 minutes - 13.2 MB

You don’t want money that jiggle jiggles, you want money that folds.  In today’s episode, we are going to talk about making more money. “You can lose a quarter of your clients and make more money.” IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number...

BTI #385: What People Actually Buy

June 14, 2022 14:14 - 9 minutes - 7.04 MB

Today, we’re going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. “What we purchase actually says a lot about us.” IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a...

BTI #384: Avoiding Social Media Burnout

June 10, 2022 12:54 - 10 minutes - 9.12 MB

After being online for the past 30 years, I can tell you it’s easy to get burnout from being online. Today, we’re diving into social media fatigue.   “You do not need to be accessible 24/7.” IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permission to stop. Connect with James  Website: jamespatrick.com Instagram: @jpatric...

BTI #383: Creating Ads Worth Remembering with Jelena Kolomejac

June 08, 2022 18:06 - 53 minutes - 32.1 MB

My guest today is Jelena Kolomejac, she’s the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. “The idea is the most important thing. If your idea is really bad but it looks really good, it doesn’t guarantee anything.” IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact and why. Studying advertising versus actually working in the field. Where things are b...

BTI #382: Why You Should Quit

June 07, 2022 12:11 - 14 minutes - 10.4 MB

I’ve been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would’ve been fired. I quit working on a farm moving bales of hay. There were quite a few other things I quit as well. Make sure you tune in to hear them all.   But tod...

BTI #381: My Entrepreneurial Journey with Sara Frenza

June 03, 2022 14:18 - 40 minutes - 24.9 MB

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time.    Today, we’re diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own business.   “When you can scale your business, that’s when you become a true entrepreneur.” ...

BTI #380: Striving for Diversity in Media with Aaleiya DeSimas

June 01, 2022 14:31 - 35 minutes - 21.6 MB

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry. One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself. This striving for diversity throughout all media outlets is the topic of today's conversation. My guest today is Aaleiya DeSimas, founder o...

BTI #379: How to Leverage Media Features

May 31, 2022 14:16 - 13 minutes - 10.4 MB

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you exist. Tonight, I’ll be teaching you a play-by-play approach to get the right leads to become the right clients who are going to hire you.  You can sign up at join.jamespatrick.com/lead-gen-webinar Last week, I got an e-mail that I had received a fairly prestigious award. I was awarded as the Media Talent of The Year by the American Advertisi...

BTI #378: Writing Hooks that Get Your Pitches Published

May 27, 2022 13:51 - 16 minutes - 11.5 MB

I still remember the first scene I ever saw in a horror film. I must’ve been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen.    My 5 year old could not handle it. I eventually saw the whole movie when I was older. It has ...

BTI #377: Having Difficult Conversations with Adrian Koehler

May 25, 2022 14:17 - 54 minutes - 32.7 MB

I’m not the best when it comes to having difficult conversations.I’m the type of person who shuts the door to my office and becomes disgruntled. I think one of my old coworkers said that I had become difficult to work with and communicate with. They’re probably right so we’re going to dive into that today.   We are going to talk about how to engage in difficult conversations. My guest today is Adrian Koehler. He is a leadership engagement expert and executive coach. “The meaning in any ...

BTI #376: Why Entrepreneurship is Hard AF

May 24, 2022 14:19 - 18 minutes - 15.1 MB

In 39 years of live, I’ve had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my idea in draft form on my desk until the book came out; only my name was not on the cover and it was a best-seller.   There was a time I would host meet-up events between photographers and models and charge everyone who attended the events. But I failed to innovate overtime and the interest in the event died out. And so many more ideas I’ve...

BTI #375: How to Get More Clients

May 20, 2022 03:00 - 6 minutes - 5.25 MB

“You cannot grow your business if no one knows you exist.” You may have heard me say that before, but we are drilling this in today and talking about why it’s important and how I can help. Sign up for my FREE workshop at https://join.jamespatrick.com/lead-gen-webinar IN THIS EPISODE Why you need the right leads. Generating qualified leads without complicated software. What having the right leads will do for you and your business. James’s story about how he has sold millions of dol...

BTI #374: Get Featured on Podcasts with Lauren Salaun

May 18, 2022 11:44 - 59 minutes - 36.9 MB

We’re talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. “Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem.” IN THIS EPISODE Reasons why podcasting is loved by so many. The beauty of unedited conversations. A real peek behind the scenes from two podcasters. How to ...

BTI #373: How to Beat Your Competition

May 16, 2022 13:45 - 19 minutes - 14.8 MB

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James.  A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. Bu...

BTI #372: Turning Free Stuff into Paying Clients

May 13, 2022 12:21 - 13 minutes - 10.3 MB

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole.    The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to...

BTI #371: Escape the Grind with Ken Attard

May 12, 2022 14:42 - 44 minutes - 26.2 MB

My guest today is Ken Attard, a mindset consultant.   Today, we’re discussing how to escape the entrepreneurial grind. “Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset.” IN THIS EPISODE The lie behind “the grind.” The lightbulb moment in Ken’s life. New mindsets to adapt. Stop compromising your values. Great intentions don’t mean there’s not a better way. Feeling good more often than you feel bad. The triple U syn...

BTI #370: How to Best Sell YOURSELF

May 09, 2022 14:51 - 13 minutes - 11.5 MB

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you.    You’re probably curious what some of those phrases are.   “I’m an open book.” “Looking for a partner in crime.” “If my dog doesn’t like you, it’s just not gonna work.” “I like to have fun.” “I like to have a good time.” “I love to laugh.” “I’m down to earth...

BTI #369: Magazine Cover Contests

May 06, 2022 14:24 - 14 minutes - 11.2 MB

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only photograph, but to personally be honored to appear on the cover of Gainz Magazine. I had been training for two and a half hours a day. 6 days a...

BTI #368: How to Get Affiliate Marketers with Kelsey Eyers and Lori Lefcourt

May 04, 2022 15:47 - 47 minutes - 30 MB

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate marketing in their business. “People drastically underestimate the power of affiliate marketing.” IN THIS EPISODE What led to their mastery of affiliate marketing. Reaching your target audience through affiliate programs. Misconceptions about affiliate marketing and overcoming the fear. What to look for when building these programs...

BTI #367: How to Launch Your Business Online

May 03, 2022 14:23 - 9 minutes - 7.01 MB

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF ebook.    This meant that in order to fulfill every order, I had to respond to every message letting people know of my PayPal email address. The...

BTI #366: How to Save the Magazine Industry

April 29, 2022 13:32 - 21 minutes - 14 MB

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I’m sure you heard it was filled with a lot of satire. The truth is, I love the magazine industry. It’s an industry that I’ve been a part of as long as I’ve been a photographer. My first job outside of newspapers was at a magazine. I launched not one, but two publications in the last year. I’ve been obsessed with working in the media, g...

BTI #365: Embracing or Breaking Labels with Betsy Cerulo

April 27, 2022 15:30 - 41 minutes - 25.3 MB

My guest today is Betsy Cerulo, the author of Shake It Off Leadership.    Today, we are diving into leadership and how you can achieve success no matter what labels you have or have been given to you. “We have been making progress, and there’s still a lot more work to do.” IN THIS EPISODE Why Betsy wrote her book. Taking pride in your labels. How we should react when other people achieve success. Using your intuition when it comes to embracing it or shaking it off. The import...

BTI #364: Why Shooting Magazine Covers Sucks

April 26, 2022 13:26 - 23 minutes - 18.7 MB

The topic of today’s show is magazine covers. I shot two new magazine covers this past weekend. And I don’t want to talk about my 600 magazine covers I shot in my career or how great they are (wink). Today, I want to talk about why shooting magazine covers absolutely sucks. Let’s dive into the anatomy of magazine covers. “Unless you own the magazine, you’re not in control.” IN THIS EPISODE What makes a good magazine cover photo? Why shooting a magazine cover kinda sucks. The cover...

BTI #363: Advertising You to Sleep

April 22, 2022 14:13 - 10 minutes - 8.09 MB

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, no red tape, no down payment, no entry fee, no hidden charges, no purchase necess...

BTI #362: Sex Sells Part 3 - Decriminalizing Sex Work with Ariela Moscowitz

April 20, 2022 14:21 - 1 hour - 48.2 MB

Today, we’re going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you’re thinking, I don’t have sex for money, nor do I want to have sex for money and I don’t know anyone who does have sex for money. Why would I continue listening to this episode? You’re right to ask that question - and what you will discover is that even if you are not in the sex work industry, there is still a lot you can do to both end human trafficking as well as...

BTI #361: 8 Things Your Sales Page NEEDS to Sell

April 18, 2022 14:11 - 14 minutes - 10.8 MB

I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships on a deeper level. Many individuals like you have said yes to a friendship with me, so you too, should say yes. I have many testimonials from others confirming how amazing my friendship is. There are many benefits to having me as your friend.  Today, I want to talk about sales pages and how to...

BTI #360: All the Wrong Things

April 15, 2022 12:42 - 16 minutes - 11.7 MB

I’ve spent the last several hours in a tremendous amount of pain and I’ve done this for you. I’ve been thinking about the craziest, stupidest things I’ve ever done to get a girl to notice me. For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so that she knew I was having a great time.  In middle school, I got a Shawn Kemp jersey that I would wear at least once a week to school. Every...

BTI #359: Avoid Hustle, Become a Leader with Elizabeth Hartke

April 13, 2022 14:15 - 49 minutes - 33 MB

I’ve talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it.  I saw a post the other day saying that entrepreneurs are wanting things handed to them and aren’t willing to work for it. That’s not what I’m seeing. I’m seeing entrepreneurs who are hustling themselves into an early grave. They are working so hard and may not be seeing results so they think they’re not working hard eno...

BTI #358: Funnels Made Easy

April 11, 2022 13:14 - 13 minutes - 11 MB

Important question for my listeners: I’m wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person.  There’s nothing wrong with the glass bottle that the olive oil comes in from the grocery store. I just feel the need to put it in m...

BTI #357: Getting Stood Up

April 08, 2022 14:41 - 15 minutes - 12.3 MB

I don’t know anything worse in dating than getting stood up. I think it’s an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years old, but this was not a date. I had a meeting with a recruiter from the United States Navy because I was thinking about enlisting. We were supposed to meet at the Foothills Outlet Mall in Tucson, Arizona. He stood me up. You may have been stood up by someone you were crushing on. But have you ev...

BTI #356: Get Published & Get Featured in More Media

April 06, 2022 14:35 - 11 minutes - 8.4 MB

My first magazine cover came out 20 years ago. For the last 20 years, I’ve worked as a photographer within the health and fitness industry and during that time, I’ve photographed more than 600 magazine covers, in addition to thousands upon thousands of interior publication features.  Over this time, I’ve learned and developed a deep understanding of the entire media landscape and what it takes to earn the media features that you need to get to get your brand and your business the visibilit...

BTI #355: You Are the User Experience

April 04, 2022 19:12 - 14 minutes - 11.2 MB

I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn’t interesting right now. I’ve seen everything on every streaming platform that could be viewed thanks to the last year and a half. What am I to watch?  Last night we took a chance and put on the HBO show, Julia. In all honesty, we thought it was the movie from a handful of years ago about the icon Julia Child. Turns out it’s a new TV show about Julia Child ...

BTI #354: Maybe I've Gone A Bit Overboard...

April 01, 2022 14:22 - 13 minutes - 11.1 MB

I’ve been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was obsessed with movies; particularly horror films. I started to amass a collection at the time of VHS where every weekend I would go to a video store and buy as many VHS films as I could. The goal was to amass a collection that would rival even a Blockbuster video store. Eventually, I did the same with DVDs until I had thousands of movies between t...

BTI #353: 7 Ways to Get More Clients

March 30, 2022 14:30 - 15 minutes - 12.3 MB

I believe there are two camps of marketing.  There’s the reactive marketing camp; “if you build it, they will come.” The primary tenants of reactive marketing are hope and prayer. It’s the type of marketing that encourages you to focus on your social media content and building an expensive and robust website so you can take advantage of SEO. The other marketing camp is proactive. It’s about setting a strategy that is filled with specific tactics that approaches your target audience where...

BTI #352: When You're Stuck in a Hole

March 28, 2022 14:41 - 13 minutes - 9.65 MB

We need to discuss the last 3 weeks. There were 4 trips to the pediatrician, 3 trips to urgent care, a telehealth appointment, as well as a quick stroll to another clinic just to make sure that we spread out our deductibles to as many providers as possible. There were some rampant fevers, lots of bodily fluids, a tremendous amount of coughing, and even a dog bite! If that wasn’t enough, I had some equipment malfunction at some of my businesses, some loss of power, a malfunctioning A/C unit, ...

BTI #351: Future of Online Customer Experience with Jill Schiefelbein

March 16, 2022 14:28 - 41 minutes - 27.5 MB

Note: Check out this podcast episode's post at JamesPatrick.com to see an AI video in action! When was the last time you had a delightful consumer experience? It’s hard to think of one because it’s almost like our brains are wired to only remember the negative consumer experiences that did not go well. The ones that are so distasteful that they send us straight to Google or Yelp to hash out our 1 star review. Fun fact: I love reading 1 star reviews because so often, that 1 star review has ...

BTI #350: Stop Working Harder

March 14, 2022 15:30 - 19 minutes - 12.9 MB

Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do for us. How hard they worked to provide us with a life where we can work hard for our children. Maybe it’s your grandparents.   When I think about hard working people, I think of course about my mother who worked nights for 25 or so years so she could be home during the day. I think about my dad who launched his own business and had to work...

BTI #349: How to Grow Your Coaching Business with Frank Macri

March 09, 2022 14:09 - 46 minutes - 32.1 MB

I truly wonder how often it is that we as entrepreneurs get into our field in a very roundabout way. For example, as a photographer, I got into photography through being a journalist. The plan was never to be a photographer. I was trying to leverage my experience as a photographer to get more jobs as a journalist. Eventually, I owned being a photographer. The same thing happened as a business coach. I provided marketing strategy and business coaching services to many of my clients who hired ...

BTI #348: Launch a Podcast, Easily!

March 07, 2022 14:37 - 18 minutes - 14.9 MB

Best idea I ever had for a podcast was that I would get together with a guest and we would each get a different craft beer. Over the course of drinking that beer, we would talk about all things photography. This was also the worst idea I ever had. Why did this idea not pan out? Probably, because we got too inebriated to ever appropriately launch it.  Nonetheless, in 10 years of podcasting, I have yielded innumerable benefits from managing this audio platform. That’s what I want to talk abo...

BTI #347: How to Land More Podcast Interviews

March 04, 2022 14:16 - 14 minutes - 10.4 MB

Do you want to know what’s embarrassing? Having someone walk in on you while you are listening to yourself on your own podcast. Immediately, they think that you’re doing it because your ego is so big. You try to defend yourself and say, “No no! I’m just checking the audio levels, that’s why I’m listening to my podcast.” They won’t believe you.  I do like to hear myself talk. This is episode 347 and before this podcast, I’ve done 200 episodes on other podcasts. Over 500 episodes of me talki...

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