Beyond the Image Podcast
599 episodes - English - Latest episode: 4 days ago - ★★★★★ - 362 ratingsDevelop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com and on Instagram @JPatrickPhoto
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Episodes
BTI # 596: Photographing SI Swimwear’s In Her Words with Taylor Ballantyne
July 10, 2024 17:00 - 1 hour - 54.7 MBPhotographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director. “It’s our responsibility to learn how people are digesting informati...
BTI # 595: Things I USED To Think Mattered as a Photographer
July 09, 2024 16:34 - 10 minutes - 7.97 MBThings I USED To Think Mattered as a Photographer Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. “There is no right and no wrong in your stance as a creative professional in any of these things.” IN THIS EPISODE 8 things I used to think really mattered as a photographer. ...
BTI # 594: Producing a Fashion Photoshoot
July 02, 2024 21:01 - 11 minutes - 9.85 MBProducing a Fashion Photoshoot Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. “Once we set the theme, that will help us dictate all the other decisions we have to make.” IN THIS EPISODE What pre-production looks like in order to ensure the campaign goes successfully The i...
BTI # 593: Creating Community Over Competition with Corey Spiegel
June 28, 2024 15:52 - 36 minutes - 27.7 MBToday, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. My guest today is Corey Spiegel, she’s the founder of The Light House. “People are very accepting when you peel back that layer and get real.” IN THIS ...
BTI # 592: Photographers Who Suck
June 26, 2024 16:24 - 6 minutes - 4.84 MBPhotographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name. “The common denominator is them.” IN THIS EPISODE A list of photographers who really suck and why. What these photographers are doing in their free time. Advice for the photographers who made this list. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! ...
BTI # 591: Self-Care for the Modern Entrepreneur with Daniel James
June 20, 2024 18:09 - 45 minutes - 32.9 MBSelf-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. My guest today is the founder and CEO of Vortex, Daniel James. “When you feel good, you do better.” IN THIS EPISODE Daniel’s company and why he felt it was needed in the marke...
BTI # 590: Should Photographers Give RAW Files to Clients?
June 18, 2024 16:13 - 7 minutes - 5.52 MBShould Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.” IN THIS EPISODE Multiple reasons why clients may ask for the RAW files. Why certain clients may need unedited photos. Understanding photo rights and usage. The divisive stances between photograp...
BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar
June 12, 2024 15:59 - 41 minutes - 29.6 MBWhen to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show ...
BTI # 588: 7 Ways to Get MORE Clients as a Photographer
June 11, 2024 16:10 - 11 minutes - 9.45 MB7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How paid ads have changed over the years and how you should be using it in your business. What’s less costly and can be more effective t...
BTI # 587: Why Your Ads Aren’t Working with Jason Wojo
June 07, 2024 20:36 - 50 minutes - 36.9 MBWhy Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get busi...
BTI # 586: Why We Closed Get Published LIVE
June 06, 2024 16:12 - 7 minutes - 5.93 MBWhy We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next. Connect with James Website: jamesp...
BTI # 585: Getting Your Brand Published with Chelsea Clarke
May 29, 2024 17:30 - 38 minutes - 29.7 MBGetting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face wi...
BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
May 22, 2024 16:02 - 44 minutes - 32.7 MBGrowth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The t...
BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
May 14, 2024 15:40 - 1 hour - 51.7 MBShooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story....
BTI # 582: Are Business Coaches Lying to You?
May 09, 2024 15:47 - 13 minutes - 9.68 MBAre Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing spend...
How to Price Creative Services
May 02, 2024 19:01 - 11 minutes - 8.53 MBLet’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to lan...
BTI #580: Why the Algorithm Hates You
April 19, 2024 14:51 - 14 minutes - 10.9 MBWhy the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through con...
BTI # 579: Red Flag Requests for Clients
April 02, 2024 15:49 - 8 minutes - 6.59 MBRed Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say an...
BTI # 578: Dealing with Excuses
March 27, 2024 15:38 - 11 minutes - 7.63 MBDealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. T...
BTI # 577: What to Charge and How to Set Your Rates
March 20, 2024 15:17 - 16 minutes - 12.7 MBWhat to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates. Real examples of b...
BTI # 576: Really Bad Pitch
March 15, 2024 15:52 - 11 minutes - 8.07 MBReally Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. Ho...
BTI #575: Photo Scam to Watch Out For
March 06, 2024 16:14 - 8 minutes - 6.86 MBPhoto Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The dif...
BTI # 574: Be the Perfect Podcast Guest with Ella Lucas-Averett
February 28, 2024 15:14 - 48 minutes - 36.5 MBBe the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat. In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience. “In order to stand out, in ...
BTI # 573: Getting Rejected to Speak on Stage
February 27, 2024 20:44 - 11 minutes - 8.91 MBGetting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it. “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.” IN THIS EPISODE Why it’s important for James to share this experience. The most effective way of getting new leads from your target audience. How to create a proper submission. What you can do...
BTI # 572: Avoid Being Taken Advantage of in Business
February 23, 2024 16:21 - 11 minutes - 8.1 MBAvoid Being Taken Advantage of in Business Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business? In this episode, we’re going to talk about how to spot it and how to respond to it. “You are not required to deal with someone’s emotional immaturity.” IN THIS EPISODE Red flags to look out for when doing business. Why you need to get all the details. The importance of making sure you have your contracts signed before moving...
BTI # 571: The Software Every Entrepreneur Needs
February 13, 2024 15:51 - 8 minutes - 6.83 MBThe Software Every Entrepreneur Needs Hosted by: James Patrick I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot. “What is the best software for…?” “What is the thing you use for…?” Regardless of what the question was, I have an answer for you in today’s episode. “The best one to use is the one you’re using right now.” IN THIS EPISODE Why entrepreneurs are asking for input on this specific topic. Finding what works for you. Wh...
BTI # 570: Get Your Brand to Stand Out with Chris Do
February 08, 2024 16:53 - 43 minutes - 33 MBGet Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine. “You’re either selling or being sold to.” IN THIS EPISODE How Chris started in branding. Why entrepreneurs struggle to understand how their brands work in the marketplace. The importance of getting on the other side of the lens. Who will be the future millionaires and billion...
BTI # 569: Jerks Who Undercut Rates
February 06, 2024 15:50 - 3 minutes - 3.26 MBJerks Who Undercut Rates Hosted by: James Patrick A photographer tried to poach my clients by telling them he would charge them less. In this episode, I’m sharing why it didn’t and won’t work out for him. “Competing exclusively on price will eventually put you out of business.” IN THIS EPISODE 4 reasons undercutting prices won’t work. What caliber of clients you’ll land if you lower your rates. The reputation you will get among clients. The long term effects. Connect wit...
BTI # 568: Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie
January 31, 2024 15:55 - 34 minutes - 23.5 MBCyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it’s too far away to actually impact me. But, what if it was within your own company, email or social media account? In this episode, we’re talking about what you as ...
BTI #567: When Everyone Does What You Do
January 30, 2024 05:32 - 6 minutes - 5.18 MBWhen Everyone Does What You Do Hosted by: James Patrick “But everyone is a photographer now.” That was told to me by a photographer as a reason why their business was struggling. Let’s talk about why this isn’t a valid reason. “Ifl that is what you believe, then it’s going to be true.” IN THIS EPISODE The same thing James has heard for 20 years. What you should believe about any industry. The one thing that will keep you competitive in any market place. How to keep your ...
BTI # 566: Dealing with POS Critics
January 23, 2024 16:20 - 9 minutes - 7.17 MBDealing with POS Critics Hosted by: James Patrick Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques. Today, let’s talk about how to navigate this and deal with these people. “No one has the right to get between someone and something that they are passionate to pursue.” IN THIS EPISODE Realizing you won’t be good right when you start anythi...
BTI # 565: Avoiding New Year Burnout with Dr. Meredith Butulis
January 17, 2024 16:02 - 51 minutes - 38.2 MBAvoiding New Year Burnout with Dr. Meredith Butulis Hosted by: James Patrick Today, I’m exhausted and already on my third cup of espresso and it’s barely noon. Part of this is because it’s the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I’ve gained momentum and I’m starting the year ahead. Well, this can lead to some burnout. So, that’s what we’re going to dive into in ...
BTI # 564: How NOT to Blow Your Podcast Interviews
January 16, 2024 16:30 - 7 minutes - 6.07 MBHow NOT to Blow Your Podcast Interviews Hosted by: James Patrick Congratulations! You just booked an interview on a podcast. So today, we’re diving into how not to blow this opportunity. “Podcasts are a phenomenal way not only to amplify your authority but to generate leads for your business.” IN THIS EPISODE Why podcasts are great for your business. Who’s fault is it if the podcast gets screwed up? How to prepare yourself as a guest. The 3 things you need to do when being interv...
BTI # 563: Finding Your Summit with Jenn Drummond
January 11, 2024 07:25 - 42 minutes - 31 MBFinding Your Summit with Jenn Drummond Hosted by: James Patrick Now that we’re into a New Year and I’m sure you’ve set some aggressive goals for yourself and hopefully a plan to achieve those goals, I wanted to bring on a special guest. My guest today is Jenn Drummond. She just dropped her brand new book called, “Break Proof: 7 Strategies to Build Resilience and Achieve Your Life Goals.” She wrote this book at the end of achieving a World Record. “If you’re not having fun and en...
BTI # 562: Clients Not Paying? How to Respond
January 10, 2024 07:58 - 11 minutes - 8.96 MBClients Not Paying? How to Respond Hosted by: James Patrick Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we’re diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future. “Always have terms and conditions.” IN THIS EPISODE 5 recommendations on how to get your invoices paid in a timely manner. Why your terms and conditions matter. A simple and overlooked step you...
BTI # 561: How to Get Published in ICON with Chelsea Clarke - LIVE
January 04, 2024 16:03 - 1 hour - 47.5 MBHow to Get Published in ICON with Chelsea Clarke - LIVE Hosted by: James Patrick In this episode, we’re explaining why our team created ICON Refined Magazine and how to contribute to future issues of the magazine or be featured in future issues of the magazine. The editor of ICON Refined magazine, Chelsea Clarke, is on the show today to answer all your questions, “Entrepreneurs are a unique breed.” IN THIS EPISODE Chelsea’s background and history. All about rebranding, What mak...
BTI # 560: Well… That Didn’t Work! My Best Failures of 2023
January 03, 2024 15:21 - 11 minutes - 9.21 MBWell… That Didn’t Work! My Best Failures of 2023 Hosted by: James Patrick Happy New Year! I have a little bit of a bone to pick with the annual recaps, the top nines, and all the posts reflecting on the past year and only shedding light on the things that were positive or reframing things so they look more positive to our audience members. Let’s talk about this today! “Our focus is to foster and empower those around us.” IN THIS EPISODE What tends to happen when we see oth...
BTI # 559: How to Set Your 2024 Business Goals
December 22, 2023 15:05 - 49 minutes - 34.8 MBHow to Set Your 2024 Business Goals Hosted by: James Patrick This is the 3rd year hosting the annual business strategy session. The goal of this session is to help give clarity when it comes to setting your goals for the New Year. “We don’t check back in on the goals we’re setting for ourselves.” IN THIS EPISODE Reasons why accomplishing goals we set is difficult. Why you need to check in on your goals. Small goals versus big goals. How to accomplish big goals. Measuring your...
BTI# 558: Why Your Sales Suck
December 19, 2023 15:56 - 9 minutes - 7.36 MBWhy Your Sales Suck Hosted by: James Patrick In this episode, James is talking about the biggest reason why business owners aren’t selling. “You cannot make a sale you did not ask for.” IN THIS EPISODE The main reason you’re not selling. How to start making more sales. The excuses we tell ourselves. Why you should make your offer the most important thing you talk about. Getting the results you want. Grab you legacy planner here: https://jamespatrick.com/legacy/ Connect w...
BTI# 557: How to Hack Productivity
December 14, 2023 16:10 - 20 minutes - 15.7 MBHow to Hack Productivity Hosted by: James Patrick In today's episode, we have a huge announcement for you. James is also going to talk about goal setting, what he used to struggle with while setting goals, and how to get productive throughout the year. “We are wired to procrastinate on things.” IN THIS EPISODE A huge announcement!! What usually happens when we set goals. Setting goals and forgetting them. The power of checking in on your goals. How to break your ann...
BTI # 556: Funny Thing About Regret is…
November 28, 2023 14:57 - 7 minutes - 6.27 MBFunny Thing About Regret is… Hosted by: James Patrick After reading a book about regret by Daniel Pink, I started to think about the biggest regrets I’ve had in 20 years of entrepreneurship. In this episode, I’m sharing those with you and what they all have in common. “I am fair more likely to regret the things that I did not do, then the things that I took a shot at.” IN THIS EPISODE James’s biggest regrets over the years. The consequences from these regrets. The common...
BTI # 555: Saving Yourself From Burnout
November 21, 2023 15:23 - 8 minutes - 6.22 MBSaving Yourself From Burnout Hosted by: James Patrick Do you ever feel like you just don’t want to work? This tends to come up a lot more around the holiday season and the past few years haven’t helped. Let’s dive into this today. “Your energy is a finite resource.” IN THIS EPISODE What burnout is. 3 things you can do to help. How to protect your energy. The power of reframing your experiences. Why you need to fill your own cup. Connect with James Website: jamespatrick.co...
BTI # 554: I’d Much Rather Be Doing This
November 14, 2023 15:20 - 13 minutes - 11.4 MBI’d Much Rather Be Doing This Hosted by: James Patrick I’ve been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let’s talk about what I found and didn’t find in these portfolios. “If you’re waiting for permission to start doing something, it’s not going to come.” IN THIS EPISODE What should be included in your portfolio and why. How to do the work you want t...
BTI # 553: Redefining Your Vision with Nickolas Duarte
November 08, 2023 15:05 - 50 minutes - 30.4 MBRedefining Your Vision with Nickolas Duarte Hosted by: James Patrick We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they’re put together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace. So, today on the show, my guest is Nickolas Duarte. He was one of the first guests when we first launched this show. “Do I ...
BTI # 552: Book More Clients with Jane Goodrich
November 02, 2023 15:44 - 54 minutes - 39.4 MBBook More Clients with Jane Goodrich Hosted by: James Patrick In today’s episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients. My guest today is fellow photographer, Jane Goodrich. She’s the founder of Picsello. “People buy from people.” IN THIS EPISODE Why marketing is important in your business. Misconceptions about sales and marketing. Not doing everything and when to outsource. ...
BTI # 551: Nightmare at the Studio
October 31, 2023 06:55 - 16 minutes - 1.71 MBNightmare at the Studio Hosted by: James Patrick There’s times when I’m in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I’ve ever had. Happy Halloween! “This could end up with something interesting or this could end up with me dead.” IN THIS EPISODE Tales from the camera operator. When someone pulled a gun during a photoshoot. James being choked by his client’s husband. Being detained during a ...
BTI # 550: Lead Magnets That Convert
October 27, 2023 15:54 - 32 minutes - 24.8 MBLead Magnets That Convert Hosted by: James Patrick Today, we’re diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients. “The goal of a lead magnet is to draw in leads into your brand, into your business.” IN THIS EPISODE The three types of leads. Types of lead magnets. What determines an effective lead magnet. What your lead magnet must do and why yours may not be working. Mistakes to avoid. What cont...
BTI # 549: Will Someone Publish My Book? Part 1
October 25, 2023 15:49 - 22 minutes - 16.8 MBWill Someone Publish My Book? Part 1 Hosted by: James Patrick Today, we’re diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There’s no guarantee of how this series will end, but I will stay transparent with you along the way. “Rejection is part of the creative process.” IN THIS EPISODE ...
BTI # 548: Why Your Lead Magnet is Failing
October 17, 2023 14:49 - 15 minutes - 11.6 MBWhy Your Lead Magnet is Failing Hosted by: James Patrick Today, we’re diving into what makes an effective lead magnet and how to fix it if it’s not working. “An effective lead magnet is a way to enhance the trust and rapport you have with your audience.” IN THIS EPISODE What tells you if the lead magnet is working or not. Why you would want to create a lead magnet for your customers. Benefits of having a lead magnet. The power of an email list. The biggest mistakes peopl...
BTI # 547: Art of the Side Hustle with Julie Bonner
October 11, 2023 11:46 - 56 minutes - 44.9 MBArt of the Side Hustle with Julie Bonner Hosted by: James Patrick So many of our journey’s start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That’s how so many of my different brands and businesses were built, including my photography business which I started while working in another career. In this episode, my guest and I are talking about the culture and the economy of the side hustle. ...