Beyond the Image Podcast
582 episodes - English - Latest episode: 27 days ago - ★★★★★ - 362 ratingsDevelop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com and on Instagram @JPatrickPhoto
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Episodes
BTI # 429: Behind the Scenes with Dionne Davis-Frazier
October 04, 2022 15:33 - 49 minutes - 27.9 MBBehind the Scenes with Dionne Davis-Frazier Hosted by: James Patrick My guest today is Dionne Davis-Frazier. She is the publisher and editor of FitFigures Magazine. We are diving into all the hard work she has done in the last decade and what changes still need to take place in the media industry. “That’s where it all begins, it’s with the mind.” IN THIS EPISODE Dionne’s story and how she started her own business. Where true transformation happens. Does the media landscape st...
BTI # 428 2 Ways to Stand Out When Pitching
September 29, 2022 15:18 - 3 minutes - 3 MB2 Ways to Stand Out When Pitching Hosted by: James Patrick One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we’re talking about those two things today. “Lead with value.” IN THIS EPISODE 2 things to help you stand out when pitching. Why the value of what you’re bringing is the most important part of your pitch. The power of a consistent follow up. How to get the attention of med...
BTI # 427 3 Biggest Mistakes When Pitching
September 28, 2022 15:09 - 3 minutes - 3.09 MB3 Biggest Mistakes When Pitching Hosted by: James Patrick When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don’t make these three mistakes! “Know who the audience is.” IN THIS EPISODE How to get your pitch thrown in the trash. The importance of doing your research before you pitch. Who else you need to talk about in your pitch. From me focus to them focus. Lock in you...
BTI # 426 Finding Your IT FACTOR with Tiffany Carter
September 27, 2022 14:26 - 47 minutes - 38.9 MBMy guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. “The truth isn’t always sexy.” IN THIS EPISODE Tiffany’s background and why she decided to be a business coach. What brings true results. Finding your own sweet spot in your business and how to truly stand out. Bringing your personality and quirks into your business. What to ask those around you. What Tiffany and James are bringing to the FITposium conference this year....
BTI # 425: How to Leverage Media to Grow Your Business
September 22, 2022 06:51 - 4 minutes - 3.63 MBHow to Leverage Media to Grow Your Business Hosted by: James Patrick Here’s an interesting thing that I want you to know; getting published is not the end of the work. In fact, it’s just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features. “We call it PRing your PR.” IN THIS EPISODE Why you need to leverage media features. 2 different times to capitalize on your featur...
BTI # 424: Benefits of Local Media
September 21, 2022 15:00 - 4 minutes - 3.54 MBBenefits of Local Media Hosted by: James Patrick It’s easy to understand why when we’re pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets. But, never overlook the power and immense opportunity of local media. I’m going to argue the case for local media today. “Consumers love to invest locally.” IN THIS EPISO...
BTI # 423: Benefits of Being Featured on Podcasts
September 20, 2022 15:01 - 4 minutes - 3.09 MBBenefits of Being Featured on Podcasts Hosted by: James Patrick Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let’s talk about why. “The demand for podcasts has been increasing as the number of shows also increases.” IN THIS EPISODE Why landing podcast features is important. How a listener gets to understand you more through a podcast interview. Ways your audience is more accessible thro...
BTI # 422: 3 Things to Know Before Pitching to Media Outlets
September 15, 2022 14:16 - 4 minutes - 3.52 MB3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it’s a magazine, a podcast, or a digital feature, these three things are important. “It’s important to understand what the editorial direction is of this media outlet prior to pitching.” IN THIS EPISODE The 3 things you need to know about media outlets before you pitch to them. Why your aud...
BTI # 421: 3 Goals of Getting Published
September 14, 2022 07:25 - 3 minutes - 3.01 MB3 Goals of Getting Published Hosted by: James Patrick There are three goals you might have when it comes to earning media or getting published. Let’s dive into these today and why you need to know this. “Knowing what your goals are will help you get specific about which media outlets you should be pitching to.” IN THIS EPISODE The 3 goals you probably have for getting published. The byproducts of these goals in your business. Why you need to get specific about who you pitch t...
BTI # 420 Which is Better, Print or Digital Features?
September 13, 2022 07:13 - 4 minutes - 3.61 MBWhich is Better, Print or Digital Features? Hosted by: James Patrick When we think about pitching to magazines, it’s intuitive that most of us want to be featured in the print publication. It’s on newsstands, you get to pick it up and show it to your friends, take a picture next to it. For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the opposite. “Digital features are wildly valuable to entrepreneurs.” IN THIS EPISODE T...
BTI # 419 2 Biggest Misconceptions About Earned Media
September 09, 2022 14:19 - 4 minutes - 3.62 MB2 Biggest Misconceptions About Earned Media Hosted by: James Patrick When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let’s unpack those today. “It’s about what you’re willing to do.” IN THIS EPISODE The 2 misconceptions. Is earned media just for celebrities? Getting booked by reaching out directly and bringing value. How James is going to help you land features. Lock in your pass now ...
BTI # 418 How Earned Media Can Grow Your Business
September 08, 2022 14:37 - 4 minutes - 3.45 MBHow Earned Media Can Grow Your Business Hosted by: James Patrick Often when we think about getting published and why we want to, it’s because it’s just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business. “Those outlets are essentially vouching for you.” IN THIS EPISODE Two main benefits of getting published. The three things that earned media will amplify for you. How earned med...
BTI # 417 What is Earned Media?
September 07, 2022 14:54 - 4 minutes - 3.55 MBWhat is Earned Media? Hosted by: James Patrick When we talk about getting published I use the phrase “earned media” a lot. In fact I really use these phrases interchangeably. It’s easy to conceptualize what getting published is. But when I say earned media, what does that mean? “You earned the right to get in front of that audience.” IN THIS EPISODE Getting published vs. earned media. What makes earned media different. Different earned media opportunities and what they could l...
BTI # 416 Quickly Make More Sales by Using an Outrageous Offer with David Valentine
September 01, 2022 12:49 - 54 minutes - 31.1 MBQuickly Make More Sales by Using an Outrageous Offer with David Valentine Hosted by: James Patrick My guest today is David Valentine and we’re diving into his story and how you can make more sales in your business. “At the end of the day, if you can’t sell something, you’re not going to go anywhere.” IN THIS EPISODE David’s story and what he believes about small business. What marketing and sales actually are. Selling results. The question that you should be asking yourself....
BTI # 415 Two Types of Pitches, One Has to Come First
August 31, 2022 14:06 - 8 minutes - 6.2 MBTwo Types of Pitches, One Has to Come First Hosted by: James Patrick Ultimately when it comes to pitching to media outlets, there are two types of pitches. Whether you’re trying to pitch to a magazine in hopes to get published, or position yourself in front of a podcast host so you can be interviewed. The reality is we often will send the wrong one out of these two. One has a higher chance of working, but most people who are new at pitching send the one that doesn’t work. Toda...
BTI # 414 Magazine Cover Castings
August 26, 2022 15:16 - 8 minutes - 6.93 MBMagazine Cover Castings Hosted by: James Patrick Let’s talk about magazine covers today. It is without question the most coveted goal within the earned media field and probably one of the top questions I get. “You will always have that cover.” IN THIS EPISODE Two common misconceptions when it comes to pitching for magazine covers. How a magazine cover can help you and your business. Why you would want a magazine cover. Opportunities for you to get a magazine cover this year ...
BTI # 413 Secret to Hiring a Business Coach
August 23, 2022 14:38 - 12 minutes - 8.82 MBSecret to Hiring a Business Coach Hosted by: James Patrick I honestly believe that for any entrepreneur who is looking to hire or invest in a business coach that the right coach does exist. The frustrating part is that it can become increasingly difficult to really sus out the differences between coaches and which coach is right for you. So what do you do? Let’s dive into that today! “Don’t look for testimonials.” IN THIS EPISODE What separates a good coach from the right coach fo...
BTI # 412 Stupidly Simple and Free Marketing Tactics
August 18, 2022 15:21 - 10 minutes - 7.47 MBStupidly Simple and Free Marketing Tactics Hosted by: James Patrick I’m working on a new marketing plan right now and I’m trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There’s got to be an easier way. Today, we’re talking about stupidly simple marketing steps that you need to be t...
BTI # 411 First Speaker Announcements
August 17, 2022 15:11 - 5 minutes - 4.38 MBFirst Speaker Announcements Hosted by: James Patrick Today, I want to talk to you about who you’re going to be learning from at FITposium this year. “Get published, get featured, so you can get hired.” IN THIS EPISODE How we pick our FITposium presenters and why. What’s in it for you? The first line up of speakers. A sneak peek of what the speakers will be teaching you. Lock in your pass now for FITposium on October 13-15th and get early bird pricing at www.fitposium.co...
BTI # 410 I Dreamt For Your Benefit
August 12, 2022 15:02 - 14 minutes - 11.2 MBI Dreamt For Your Benefit Hosted by: James Patrick I had this dream the other night and I want to dive into what I could unpack from it in this episode. FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium “Are these activities creating a path to bring revenue into your business?” IN THIS EPISODE A detailed and exciting FITPosium update. ...
BTI # 409 What is Missing from Your USP?
August 10, 2022 05:10 - 6 minutes - 5.03 MBWhat is Missing from Your USP? Hosted by: James Patrick Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you’ve heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you’ve had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketp...
BTI # 408 How to Be an Influencer
August 05, 2022 14:17 - 12 minutes - 8.86 MBHow to Be an Influencer Hosted by: James Patrick I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water. Although I may not have been born into wealth or what most would consider good looks, or even an agreeable personality; I possess an even more befitting aptness - the highly developed abi...
BTI # 407 How to Save Money in Advertising
August 04, 2022 14:57 - 14 minutes - 11.2 MBHow to Save Money in Advertising Hosted by: James Patrick Have you considered advertising as a way to generate leads for your business? If so, this episode is for you. Have you been nervous about getting into advertising because you’re afraid of losing money? If so, this episode is for you. Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for you. Online advertising has shifted quite a bit over the last few years and w...
BTI # 406 FITPosium is Back
August 03, 2022 14:24 - 7 minutes - 5.73 MBFITPosium is Back Hosted by: James Patrick FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired. “We want you to finally unlock your full potential.” IN THIS EPISODE More details on the annual FITposium conference and the exclusives that come from just attending. What’s new this year? ...
BTI # 405 Get Free Business Coaching
July 29, 2022 14:12 - 4 minutes - 3.84 MBGet Free Business Coaching Hosted by: James Patrick We’re going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance, “I want to hear from you.” IN THIS EPISODE Free one-on-one coaching and how to get it. Hearing from James and his business strategy, A breakthrough for your business. Getting traction. Connect with James Website: ja...
BTI # 404 How to Finish
July 28, 2022 14:06 - 12 minutes - 8.62 MBHow to Finish Hosted by: James Patrick I don’t mean to brag on this show, but I’m a little bit of a chicken shit. The correct response to that is, “Don’t sell yourself short, James. You're a tremendous chicken shit.” I’m not going to argue that fact with you. I was thinking about fear, and I think fear comes up in two different ways. We’ve often talked about one, and today, we are diving into the other one. “No idea has value unless action has been completed or that id...
BTI # 403 Two Epic Announcements
July 26, 2022 13:57 - 8 minutes - 6.38 MBTwo Epic Announcements Hosted by: James Patrick There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you. “Everything will be done by the time you walk away from this conference.” IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunities for your business. Mark your calendars - August 1st and October 13, 14 & 15...
BTI # 402 Something Worth Learning
July 22, 2022 15:50 - 7 minutes - 5.52 MBSomething Worth Learning Hosted by: James Patrick I'm a great photographer, but are my photographs great? I’ve had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, “I’m a great writer, but is my writing great?” I’ve spent a fair amount of time trying to deconstruct what this statement means to me. Apply it to yourself and it’s like an onion, you ...
BTI # 401 Destroying Haters with Whitney Johns
July 20, 2022 05:57 - 1 hour - 36.4 MBDestroying Haters with Whitney Johns Hosted by: James Patrick My guest today is Whitney Johns. She’s a trainer, a coach, an entrepreneur, and a model. We’re diving into destroying the haters in this episode. “Take nothing personal.” IN THIS EPISODE Whitney’s entrepreneurial story and journey. Recognizing your own accomplishments. Managing your ego. Appealing to your audience and different strategies for different things. Staying true to your mission, message, and those who...
BTI # 400 Special 400th Episode
July 19, 2022 14:23 - 34 minutes - 26.3 MBSpecial 400th Episode Hosted by: James Patrick Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook and allowed people to make comments or ask questions during the live. This is probably the 600th or 700th podcast episode I’ve done, but 400th under this specific show. This podcast has undergone quite a few changes since we launched it back in early 2018. In this episode, I want to share where the podcast was originally so I can sh...
BTI # 399 How to Keep Your Clients
July 15, 2022 14:06 - 16 minutes - 11.9 MBHow to Keep Your Clients Hosted by: James Patrick I feel like we’ve known each other long enough so I can confide in you and share something that has been weighing on me over the last several months. I have this unhealthy obsession with seeing bad things happen to bad people. Essentially, those who get what's coming to them. To actually witness karma coming back to bite someone in the ass; but only someone who deserves it of course. I know this is not great. My therapist is awa...
BTI # 395 Close More Sales Calls
July 13, 2022 12:50 - 11 minutes - 8.79 MBClose More Sales Calls Hosted by: James Patrick We’re getting right to the point today. We’re talking about sales calls and how you can more effectively close more sales on your sales calls. “It’s important that you have an order to your conversation.” IN THIS EPISODE When and why you should be using sales calls. The framework of your call and what the focus needs to be. What should be done before the sales call. Asking the right questions. The main steps you should ...
BTI # 397: How I 30X A Business in 5 Years
July 12, 2022 13:03 - 11 minutes - 9.94 MBHow I 30X A Business in 5 Years Hosted by: James Patrick What could you do to make more money? The first thought when you think about this question for a lot of us is, what else do I need to create? What other businesses, programs, services? “But the truth is, the goal is to create more revenue without creating a great deal more time.” It’s about looking for money lying under a rock. Today, we’re going to talk about how to turn over some rocks. IN THIS EPISODE Adding a n...
BTI #396: Getting Totally Rejected
July 08, 2022 13:29 - 24 minutes - 16.6 MBToday, we’re going to talk about rejection. “It’s not a no, it’s just not a yes… yet.” IN THIS EPISODE What happened on James’s first date. Online voting contests and what to remember about them. When someone actually says no to you and the effect it has on you. A little peek behind the curtain of why people really get selected. Shifting your perspective for when you don’t get chosen. Why you need to keep showing up. Connect with James Website: jamespatrick.com Insta...
BTI #395: WTF Advertising Facts
July 06, 2022 15:48 - 15 minutes - 10.8 MBIt’s storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name. I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today’s dollars and all they do is tell you to name the company after yourself. Today, we’re going to talk about crazy WTF a...
BTI #394: What Needs to Be On Your Instagram in 2022
July 05, 2022 17:41 - 14 minutes - 12.3 MBIn this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's latest feature, pinned posts. Connect with James Website: jamespatrick.com Instagram: @jpat...
BTI #393: How to Say "No" to Clients
July 01, 2022 16:01 - 11 minutes - 8.24 MBIf you’re like me, you’re terrified of being told “no.” In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There’s something about being told no that feels shameful. You know the idiom, the worst thing they can do is say no? Well, that’s a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. “We need to be honoring our own time, our own energy, our own limits, and our own boundaries....
BTI #392: Get All the Clients You Need with Estie Starr
June 29, 2022 14:09 - 1 hour - 35.4 MBOne of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can’t keep up with the number of new leads coming into your ecosystem and it doesn’t seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don’t have any appointments for the next several weeks. What happened? ...
BTI #391: When Should Entrepreneurs Speak Up on Social Issues
June 28, 2022 12:49 - 16 minutes - 11.8 MBI know I’ve needed to record this specific episode for quite some time. Which is naturally why I’ve put it off for as long as I possibly could. My hope is that we can proceed and do this together. “In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues.” IN THIS EPISODE The leaked SCOTUS document on May 3 and what happened last week. What we, as business owne...
BTI #390: No. 1 Area to Focus on in Business
June 24, 2022 14:20 - 9 minutes - 7.86 MBLet’s be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign? What I’m sharing with you today is the number one area I want you to focus you...
BTI #389: Creating Cult-Like Customers with Bebe Roxana
June 22, 2022 16:17 - 59 minutes - 36.7 MBMy guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online. “You never get a second chance for a first impression.” IN THIS EPISODE Bebe’s story and how it all started. What it means to be intentionally vegan. The strategy behind ...
BTI #388: How to Piss Off A Photographer
June 21, 2022 14:17 - 13 minutes - 10.7 MBCan I share a secret with you? We’ve been in touch for awhile and I’ve been communicating with you for a couple years. We’ve established some trust and rapport. Let’s keep this between us. The truth is, clients sometimes can really suck. I probably shouldn’t say that, but it’s true. And that’s what we’re going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say to photographers that will piss them off. Reflecting on the lies within these statement...
BTI #387: New Book Launch
June 17, 2022 14:23 - 9 minutes - 7.49 MBWhat an incredible past 36 hours it has been! And in that 36 hours, I’ve only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now! Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it. ...
BTI #386: How to Make More Money
June 15, 2022 13:46 - 16 minutes - 13.2 MBYou don’t want money that jiggle jiggles, you want money that folds. In today’s episode, we are going to talk about making more money. “You can lose a quarter of your clients and make more money.” IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number...
BTI #385: What People Actually Buy
June 14, 2022 14:14 - 9 minutes - 7.04 MBToday, we’re going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. “What we purchase actually says a lot about us.” IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a...
BTI #384: Avoiding Social Media Burnout
June 10, 2022 12:54 - 10 minutes - 9.12 MBAfter being online for the past 30 years, I can tell you it’s easy to get burnout from being online. Today, we’re diving into social media fatigue. “You do not need to be accessible 24/7.” IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permission to stop. Connect with James Website: jamespatrick.com Instagram: @jpatric...
BTI #383: Creating Ads Worth Remembering with Jelena Kolomejac
June 08, 2022 18:06 - 53 minutes - 32.1 MBMy guest today is Jelena Kolomejac, she’s the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. “The idea is the most important thing. If your idea is really bad but it looks really good, it doesn’t guarantee anything.” IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact and why. Studying advertising versus actually working in the field. Where things are b...
BTI #382: Why You Should Quit
June 07, 2022 12:11 - 14 minutes - 10.4 MBI’ve been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would’ve been fired. I quit working on a farm moving bales of hay. There were quite a few other things I quit as well. Make sure you tune in to hear them all. But tod...
BTI #381: My Entrepreneurial Journey with Sara Frenza
June 03, 2022 14:18 - 40 minutes - 24.9 MBMy guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time. Today, we’re diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own business. “When you can scale your business, that’s when you become a true entrepreneur.” ...
BTI #380: Striving for Diversity in Media with Aaleiya DeSimas
June 01, 2022 14:31 - 35 minutes - 21.6 MBA few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry. One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself. This striving for diversity throughout all media outlets is the topic of today's conversation. My guest today is Aaleiya DeSimas, founder o...