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Beyond the Image Podcast

599 episodes - English - Latest episode: 4 days ago - ★★★★★ - 362 ratings

Develop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com and on Instagram @JPatrickPhoto

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Episodes

BTI #246: The BIG NEWS for FITposium 2021

June 11, 2021 16:25 - 10 minutes - 11.9 MB

SPECIAL ANNOUNCEMENT! FITposium is coming back for 2021 in a completely new way! We have been running this conference since 2015. Originally, we wanted to equip all of our clients in the health and fitness space with everything they needed to launch into the industry. This is our 7th year, and we’ve watched the conference grow from 150 people packed in a room, to now having over 1500 participants go through the conference. Last year, we had to shift the presentation to a more focused, virt...

BTI #245: Has Social Media Stopped Working for Entrepreneurs?

June 09, 2021 02:00 - 15 minutes - 16.3 MB

Our topic today is time. More specifically, the things we are spending time on that are not giving us return, especially in our business, and are not generating any income. The medium we are discussing today, which you may have already guessed, is social media. “It’s important to recognize that social media originally leveled the playing field in marketing. Where relatively unknown could rise quickly to near superstardom faster, and with more agility than a large corporate brand.” IN THI...

BTI #244: How to Generate More Leads

June 07, 2021 15:01 - 10 minutes - 11.7 MB

What I’m talking about today is, leads. The lifeblood of your business and how to generate more leads. It is impossible to grow your brand and your business unless people know you exist. Most professionals I talk to and people who hire me, don’t have a system or strategy set up to generate leads. “If you want more sales in your business, you need more leads.” IN THIS EPISODE A large audience is does not mean more leads. What a lead truly is – someone who is willing to purchase from yo...

BTI #243: My Entrepreneurial Journey with Darcy DeFrees

June 04, 2021 14:24 - 34 minutes - 31.9 MB

In today’s episode, I get to chat with one of my dearest friends. I’ve known her and worked with her for years. She is an alumni of our FITposium conference and an alumni of our Get Amped mastermind. Darcy DeFrees is a fitness and freedom entrepreneur and we’re talking about how to establish your personal freedom while still being an amazing entrepreneur. IN THIS EPISODE Why you really have to stay true to yourself and what that really looks like. “I’ve never put the thoughts and feeling...

BTI #242: The Actual Role of Marketing with Shannon Fable

June 02, 2021 13:00 - 50 minutes - 42.8 MB

We have a special episode for you today. As we were going back through our archives, I found this interview with Shannon Fable back in 2019 for a separate podcast that I used to run called the FITposium podcast. As I was re-listening to this interview, I realized this was such an in depth, powerful interview about marketing and how we chose to market our brand and services, I knew I needed to share this with you. So, let’s dive in. Shannon Fable is a fitness business consultant and serves ...

BTI #241: Why Sales Feels Icky

May 31, 2021 03:07 - 11 minutes - 12.4 MB

Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around the block in hopes that he would be gone when I return. This got me thinking about sales and inspired this conversation today. IN THIS EPISODE Hear the story of a salesman at James’ house. The discomfort around sales and how to fix it. How to not fit into the stereotype of a typical salesman. The FOUR pillars of sales. We are offerin...

BTI #240: Live Coaching with Melissa Paige

May 29, 2021 19:48 - 43 minutes - 41.8 MB

In this new segment, I’m inviting listeners on to the show to be a guest, talk about their business, while getting live business coaching on the show. A lot of things our guest is going through, you will probably also be going through. On today’s show, I am chatting with Melissa Paige. Melissa is an intuitive health coach for women who has been in the fitness and health industry for over 15 years. She specializes in helping women break destructive habits that no longer serve them, toxic cy...

BTI #239: Get Published in D'FYNE Magazine feat. Chris Linton

May 26, 2021 13:47 - 24 minutes - 23.7 MB

Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D’FYNE Magazine. D’FYNE is focused on empowering and highlighting the women over 40 market. IN THIS EPISODE The transition from photographer to publisher and what the beginning stages looked like. Navigating the culture shift from print to digital and making changes accordingly. The benefits of digital features in your business. How to get you or your work featured on desired publ...

BTI #238: 5 Reasons You’re Not Generating Leads

May 24, 2021 03:09 - 11 minutes - 12.9 MB

In today’s episode I want to dive into the five reasons you are not generating more leads in your business. We’re going to talk about how to get more of the right people to see who you are, what you do, and why it matters. For listeners of this show, I am hosting a FREE workshop to teach you how to generate more leads for your business, which means more paying customers. Join the FREE workshop HERE. “Your awareness is people who know you exist, a lead is someone who is ready to purchas...

BTI #238: 5 Reasons You’re Not Generating Leads

May 24, 2021 03:09 - 11 minutes - 12.9 MB

In today’s episode I want to dive into the five reasons you are not generating more leads in your business. We’re going to talk about how to get more of the right people to see who you are, what you do, and why it matters. For listeners of this show, I am hosting a FREE workshop to teach you how to generate more leads for your business, which means more paying customers. Join the FREE workshop HERE. “Your awareness is people who know you exist, a lead is someone who is ready to purchas...

BTI #237: What You're Selling That NO ONE Is Buying

May 21, 2021 14:57 - 11 minutes - 11.9 MB

I see so many entrepreneurs selling this thing, but I don’t see anyone buying. This is really important, because if we are spending all of our time promoting our latest service or product, and no one is purchasing it, then we need to figure out where there is a misalignment. Usually, the misalignment is in the verbiage we are using to promote. IN THIS EPISODE Your customers aren’t buying confidence, fulfillment, sustainability, etc. Why semantics and specific verbiage matter! The fe...

BTI #236: When to Outsource with Sam Kabert

May 19, 2021 02:21 - 47 minutes - 41.7 MB

One of the topics that comes up so often is trying to get entrepreneurs to take things off of their to-do lists. “When we start outsourcing and getting those things off our to-do lists, we shift ourselves from working in our business to working on our business.” In today’s episode, I talk with Sam Kabert; he’s an entrepreneur, author, podcast host, and he more than doubled his business when he decided to invest in hiring a VA. In this episode we dive into the importance of having a tea...

BTI #235: How I 2X My Own Income in a Single Year

May 17, 2021 02:00 - 15 minutes - 17.2 MB

In today’s episode I talk about what I did that allowed me to 2x my income in a single year. A handful of years ago, I owned a couple businesses, and I was working tirelessly to try to grow these brands. At some point, I kept hitting these ceilings and walls and wasn’t able to get to the next level. IN THIS EPISODE How I got out of the plateau I was in to reach the next level. Why it’s important who you surround yourself with and what level they’re at. Why the mentality to “work more”...

BTI #234: My Entrepreneurial Journey with Jenn Roux

May 14, 2021 02:59 - 26 minutes - 24.6 MB

In today’s episode I get to chat with my dear friend, Jenn Roux. She’s the owner of Fresh Take Fitness and a representative for Zyia Active. She was also one of the graduates of our mastermind program and I got to witness her growth as she transitioned from corporate America to full time entrepreneurship. We dive into how she made that journey happen! IN THIS EPISODE The call that led Jenn to go into entrepreneurship full time. How she made her business her own even with many other simi...

BTI #233: How to Create More Time in Your Work with Stephanie Riel

May 12, 2021 15:18 - 35 minutes - 28.5 MB

In today’s episode I get to chat with Stephanie Riel. She’s the founder of ReilDeal Marketing. We’re talking about where you can automate your workflows to save more time so you can work on your business, not just in your business. “I think there’s so much power in story. Whenever we are trying to connect with another entity, of course humans, but our brands have a story too. Being able to help bring that story and that why to life, is really what made me fall in love with marketing.” IN...

BTI #232: 5 Reasons Your Lead Magnet is NOT Working

May 10, 2021 12:38 - 18 minutes - 19.8 MB

Before we dive into this episode today, I have a BIG announcement that comes in the form of a question. Are you an entrepreneur who is tired of all of the same recycled education? The constant talking and the pointless vanity metrics that seem to be plaguing our industry? Are you ready to instead take purpose fueled and intentional action? Are you ready to be part of a curated network of professionals who are there to support you in your goals? And are you ready to finally get to work to c...

BTI #231: My Entrepreneurial Journey with Candice McMurren

May 07, 2021 14:06 - 28 minutes - 26.7 MB

It’s time for another one of our special episodes; My Entrepreneurial Journey. I absolutely love these episodes because I get to chat with entrepreneurs who are with our listeners right now. They are in the trenches going through all the same things that you are, and we get to unpack and share so much of their journey to provide some insight and some clarity on your own journey. In today’s episode I get to chat with my good friend, Candice McMurren. She’s a fitness and nutrition coach, she...

BTI #230: Escape the Dark Side of Entrepreneurship with Dave Ruel

May 05, 2021 14:00 - 55 minutes - 46.1 MB

“There’s a big problem, in my opinion, in the entrepreneurial world called ambition appropriation. The toxic culture of looking up what others do and thinking that this is what you should be doing as well. We never ask ourselves, “Is this what I really want for myself?’ “ Recently, I had the chance to read Done By Noon by Dave Ruel, and it was like Dave was spying on me while he wrote it. I walked through the dark side of entrepreneurship – feeling like I just had to work harder and work ...

BTI #229: Quick Method to Find Your Next Big Idea

May 03, 2021 16:35 - 6 minutes - 6.7 MB

Now, if you’ve listened to the show, you know I’ve talked about passion a lot. “Passion is not found, passion is created.” I didn’t have a passion for photography before I became a photographer. How could I? I had never held a camera before. I had no passion for writing until I was already a writer. I could say the same thing about podcasting, about public speaking; any of the different things that I’m investing my time and energy into. I did not find the passion; I created the passion. ...

BTI #228: Feeling Unsupported in Your Goals? 5 Things to Do!

April 30, 2021 02:00 - 9 minutes - 9 MB

Last week I did an Instagram post that stated "ultimately, no on who actually matters would ever judge you for working to figure things out." This post spurred a flurry of response from followers commenting, sharing, DMing and texting me to thank me for the post noting it was exactly what they needed to hear in that moment. That got me thinking about the support that entrepreneurs require to do the best work possible. This episode is about the five things you the entrepreneur need to d...

BTI #227: How Marketing and Branding Fail in 2021 with Emily Soccorsy

April 28, 2021 02:00 - 35 minutes - 32.5 MB

Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the online marketplace. But all is not lost! Our guest today on Beyond the Image, Emily Soccorsy is a brand strategist and the Founder and CEO of Root + River. In this episode she, along with host James Patrick, discuss how entrepreneurs need to adjust their business model to the current economic realities of 2021. Learn what truly separates you a...

BTI #226: Podcast Wars - Spotify Strikes Back!

April 26, 2021 15:47 - 7 minutes - 7.64 MB

Last week Apple announced that is was going to launch a subscription option to allow content creators to charge subscribers for all or some of their content (or to create exclusive content just for paid subscribers). This is a massive shift in a platform that has always been free. The cost to creators, however, is $19.99 a year plus 30% of any sales to Apple. Many entrepreneurs and podcasts might see this as just the cost of doing business. But hold the (mobile) phone because Spotify is ...

BTI #225: Make Money Podcasting (Here's How!)

April 23, 2021 02:00 - 8 minutes - 7.94 MB

There is a brand new way to monetize your podcast platform (or a podcast platform you are looking to start) and in this episode of Beyond the Image host James Patrick reveals the big shift that is coming to podcast creators on May 1, 2021. In addition to this new revenue opportunity for podcasters, James also covers traditional ways that podcast creators can monetize their platforms. Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coachin...

BTI #224: Grow Your Network to Grow Your Net Worth with Karen Stanley

April 21, 2021 02:00 - 52 minutes - 42.8 MB

Something I bring up a lot on this show is the importance of having a strong foundation that you are building your business upon. In past episodes, I shared about my own journey in how I chose to focus on my physical health, my mental wellbeing, and to foster successful relationships. When I chose to do these three things, my business actually took off. In today’s episode, we are talking about why we need to cultivate the best relationships; not only with others, but also with ourselves. And...

BTI #223: You've Been Lied to About Passion

April 19, 2021 14:04 - 7 minutes - 7.18 MB

Sorry, but it is true. Every coach, trainer, leader, guru and the like who told you that success could be obtained by simply following your passions was lying to your face. The problem that was created was so many were left to wonder, what am I passionate about? And if an answer was not readily apparent, it caused a paralysis that prevented any action from occurring. After all, we don't want to be pursuing the wrong path that we are not passionate about. In this episode of Beyond the Ima...

BTI #222: I'm Bad At Sales!

April 16, 2021 15:39 - 3 minutes - 3.99 MB

“I’m bad at sales”   That is something I hear a lot. Perhaps something I’ve even been guilty of saying.   Why?   Because we have this misperception that sales is a high pressured strategy to take money from people who do not want to give it.   We think about the telemarketer, the used car salesman, the spam emailer, the door to door sales person.   THAT IS NOT SALES   Sales is about caring about the person you were talking to, and believing in what you can deliver them...

BTI #221: Stop Fearing Sales with Steve Valentine

April 14, 2021 02:00 - 43 minutes - 42.6 MB

We’re going to be diving into something that I guarantee makes every single one of you a little bit uncomfortable. We’re going to be talking all things sales. I get to chat with a dear friend of mine, Steve Valentine. WHO IS STEVE VALENTINE? Steve Valentine is an investment specialist, a real estate strategist, and a sales master. When he was 20 years old, he transitioned from the automotive field into the real estate world. Him and his dad became a powerful real estate duo, but also suffe...

BTI #220: You Can't Grow A Business If People Don't Know You Exist

April 12, 2021 13:58 - 10 minutes - 9.65 MB

It is impossible to grow your business if people simply don't know you exist! That is why in this episode of Beyond the Image, host James Patrick dives into how you as an entrepreneur can rapidly increase your brand awareness to earn more client leads! Our free 3-Day Workshop on how to find your unfair advantage in the fitness industry kicks off tonight! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop Connect with James Patrick https://www....

BTI #219: My Entrepreneurial Journey with Gina Harney

April 09, 2021 15:43 - 32 minutes - 30.3 MB

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with Gina Harney (more commonly known as The Fitnessista) on how she turned a blog into a thriving full time career and what you, the listener, can do to get started on your own path in content marketing. Connect with Gina on Instagram @fitnessista her website fitnessista.com or check out her podcast Healthy in Real Life. BIG ...

BTI #218: Grow a Profitable Membership Business with Stu McLaren

April 07, 2021 02:00 - 32 minutes - 30 MB

If we learned anything from 2020, it is the need for predictable and recurring revenue in our business! Our guest on Beyond the Image is the one and only Stu McLaren, the founder of Tribe Experience, sharing insights on why membership sites work better than ever this year, how to establish your unique platform and strategies to successfully grow your subscribers. In this episode you will learn both the number one reason people join and stay in a membership as well as the number one reaso...

BTI #217: How to Learn the Secret to Sales!

April 05, 2021 20:32 - 9 minutes - 8.75 MB

It took over 200 episodes but we are finally able to reveal how to learn the secret to sales. In this episode of the Beyond the Image podcast, host James Patrick covers one of the top questions he receives and most common frustration entrepreneurs have - how to learn to close more sales. BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/...

BTI #216: My Entrepreneurial Journey with Pam Sherman

April 02, 2021 16:42 - 29 minutes - 27.7 MB

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with FITposium alumni Pam Sherman on how she was able to propel herself past fear and previous obstacles to create a business, earn countless media features and imprint lasting impact on the community she looks to serve. This episode is perfect for the entrepreneur who is feeling unsure about the next step and why they should take...

BTI #215: Rank Your Website Higher with Billy Polson & John Hackbert

March 31, 2021 02:00 - 48 minutes - 44.7 MB

Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attention. Our guests today on Beyond the Image are Billy Polson and John Hackbert of The Business Movement. Host James Patrick chats with Billy and John about what core components your website needs to have, how to focus on the visitor journey as well as simplifying SEO for entrepreneurs. Billy & John are hosting a workshop on April 7 to help at...

BTI #214: How to Sell FASTER Online

March 29, 2021 15:08 - 9 minutes - 9.55 MB

When our products or services do not sell online we fear there is a problem with the price, or that we need to purchase more advertising or that we just suck at marketing and sales! But the truth is - your audience just may not be ready to purchase. There are actually three ways you can increase the speed of your online sales and conversions online and in this episode of the Beyond the Image podcast, host James Patrick discusses how to implement one, two or all three. CONNECT WITH JAMES ...

BTI #213: Where Have All the Clients Gone? Feat. Dr. Meredith Butulis

March 26, 2021 15:15 - 42 minutes - 39.3 MB

Where have all the clients gone? For many entrepreneurs our first assumption is that we lost some of our clients in 2020 because of a lack of finances. However, data shows this is not the case! In this episode of Beyond the Image, host James Patrick chats with mastermind member and coaching client Dr. Meredith Butulis on the top 3 reasons clients have disappeared and the specific steps you can take to get them back! Listeners can connect with Dr. Meredith Butulis as well as access some o...

BTI #212: Prepare for the Future of Business with Seth Mattison

March 24, 2021 02:00 - 47 minutes - 43.9 MB

We are facing some big questions early in 2021. Where are we going? How do we get there? How do we make sure we stand out when we arrive? WHAT COMES NEXT?! Our guest on the Beyond the Image podcast is speaker, author and the CEO of Future Sight Labs, Seth Mattison. But the true reason for this conversation with host James Patrick is about where we as entrepreneurs who survived 2020 go now. A true renaissance is coming in our economy and in this episode you will learn how to prepare to ca...

BTI #211: 7 Reasons They Are NOT Buying

March 22, 2021 15:15 - 21 minutes - 20 MB

There are seven reasons why someone is not purchasing from you - but most of us only focus on one of the reasons! In this episode of the Beyond the Image Podcast, host James Patrick dives into each of the seven reasons and what you as the entrepreneur need to do to correct your positioning and close more sales. CONNECT WITH JAMES https://www.jamespatrick.com/coaching/  https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my....

BTI #210: Are You Selling the Wrong Thing?

March 19, 2021 16:05 - 7 minutes - 7.1 MB

Are you frustrated with the lack of leads and sales you are getting in your business? Did you know that you could be selling the wrong thing? It is one of the top mistakes that entrepreneurs can make and in this episode of Beyond the Image, host James Patrick shares what the wrong things to sell are and how to reposition your offers to become the right thing in the mind of your prospective clients. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text yo...

BTI #209: How to Get Published in STRONG Fitness Magazine with Jennifer Van Barneveld-Pe

March 17, 2021 02:00 - 45 minutes - 42.5 MB

Learn how to pitch and how to stand out to STRONG Fitness Magazine directly from the new president herself, Jennifer Van Barneveld-Pe. In this episode of Beyond the Image, host James Patrick chats with Jennifer on her stepping into STRONG Fitness Magazine, the changes the brand is implementing, the future of where media is headed as well as what listeners need to know when pitching to be featured in the magazine. Listeners can connect with Jennifer on Instagram @coach_jvb or at the magaz...

BTI #208: 7 Ways to Generate More Business Leads

March 15, 2021 14:00 - 11 minutes - 10.8 MB

There are 7 ways that businesses can generate more leads for sales. However, many entrepreneurs and businesses only focus on just one, paid advertising. In this episode of Beyond the Image, host James Patrick reviews the 7 tactics that can be employed to generate more leads into your business. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick  This e...

BTI #207: IMPORTANT CHANGE Coming for All Podcasters

March 12, 2021 03:00 - 7 minutes - 7.67 MB

There is an important change coming for all podcasters this month, or individuals looking to launch their own podcast. In this episode of Beyond the Image, host James Patrick shares what listeners need to know about the upcoming changes reported by Podnews and MacRumors that impact anyone hosting a show. CONNECT WITH JAMES www.JamesPatrick.com/Coaching https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jam...

BTI #206: Achieving YouTube Success with Regan Rogerson

March 10, 2021 16:35 - 51 minutes - 47.7 MB

Where many are focusing their attention solely on Instagram or Facebook, many savvy entrepreneurs have been capitalizing on the power of growing their brand and business on YouTube. In this episode of Beyond the Image, host James Patrick chats with Regan Rogerson on what it takes to create a successful YouTube channel, how to drive traffic, what works versus what to avoid as well as how to monetize the channel itself. Listeners can connect with Regan on Instagram @regan_rogerson or on Yo...

BTI #205: How to Get Featured on This Podcast!

March 08, 2021 15:33 - 5 minutes - 5.43 MB

Hey Beyond the Image listeners! This is your opportunity to get featured and be on a guest on this show! In this episode, host James Patrick shares the three very simple steps to apply to appear as a guest on two upcoming show segments we will be broadcasting in the coming weeks. Do not miss this opportunity to grow your brand awareness, amplify your authority and even generate more leads for your business! CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickpho...

BTI #204: Is Instagram's Algorithm Suppressing You?

March 05, 2021 03:00 - 8 minutes - 8.67 MB

It is something we hear often. "The algorithm is suppressing my posts" or worse yet "The algorithm hates me!" In this episode of Beyond the Image, host James Patrick shares what is actually going on and the two things you can do to fix it. James Patrick is opening a few 1-on-1 coaching spots to work with entrepreneurs to rapidly grow their business. Learn more at JamesPatrick.com/Coaching (Space is limited) CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickpho...

BTI #203: How to Keep Customers Longer with Will Armijo

March 03, 2021 03:00 - 50 minutes - 46.7 MB

We invest so much time, energy and even finances into growing our business through new client acquisition. The assumption is that the more customers we get, the more sales we make, the more revenue and growth our business can have. However, we often overlook the our customer retention and the lifetime value of our customers which is one of the three core pillars of a business; to attract, convert and retain clients. In this episode of Beyond the Image, host James Patrick chats with fitne...

BTI #202: Do I Deserve to Get Published?

March 01, 2021 19:43 - 8 minutes - 8.42 MB

IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshop  Do I deserve to get published? Or do I have what it takes to get published? We are asked that question just as much as "how do I get published?" In this episode host James Patrick shares the two biggest misconceptions about getting published and how to earn more media features. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text ...

BTI #201: Find Your UNFAIR ADVANTAGE In Your Business

February 26, 2021 16:38 - 7 minutes - 7.33 MB

Check out James Patrick's free 3-day marketing workshop starting Monday at https://join.jamespatrick.com/3-day-workshop  In 3 Days, James is going to teach you how to grow your Fitness & Coaching business leveraging one of the most powerful marketing and sales strategies to ensure you increase your revenue while avoiding the entrepreneurial grind. The biggest reason you are not growing your business and making more sales? Simply put, it is your MARKETING! All the hard work, hustle and ...

BTI #200: We Just Turned 200! And Your Questions Answered LIVE!

February 24, 2021 20:13 - 58 minutes - 54.4 MB

Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and media pitching live! Check out James Patrick's free 3-day marketing workshop at https://join.jamespatrick.com/3-day-workshop  CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick  This episode is brought to yo...

BTI #199: Why You Need Low Ticket Items to Increase Your Revenue

February 22, 2021 14:44 - 8 minutes - 8.17 MB

Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking! In this episode of Beyond the Image, host James Patrick teaches listeners how to implement low ticket items into their portfolio of service or product offerings and how when done correctly can increase the number of clients as well as the overall gross sales for your business! NEXT EPISODE IS OUR 200th EPISODE! Get your marketing, business, development, sales, PR, medi...

BTI #198: Two Simple Words that Will Transform Your Sales Copy

February 19, 2021 15:49 - 7 minutes - 7.24 MB

The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer. In this episode of Beyond the Image, host James Patrick teaches listeners how two simple words can completely transform your sales copy to increase your conversions. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your bu...

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