Beyond the Image Podcast
582 episodes - English - Latest episode: 27 days ago - ★★★★★ - 362 ratingsDevelop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com and on Instagram @JPatrickPhoto
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Episodes
BTI #032: Instagram for Photographers
March 27, 2019 00:00 - 42 minutes - 39 MBIn this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of business leads you are getting. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMITED Be sure to subscribe for future episodes discussing how you ...
BTI #031: Four Steps to Getting Published
March 20, 2019 00:00 - 16 minutes - 15.5 MBIn this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in magazines. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMITED Be sure to subscribe for future episodes discussing how you develop your brand, mark...
BTI #030: Why You Need to Suck as a Creative
March 13, 2019 00:00 - 17 minutes - 16.8 MBIn this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is. DON'T MISS JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 Scottsdale, AZ LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit fro...
BTI #029: Featuring Brad Smith, WWE
March 06, 2019 01:00 - 1 hour - 58 MBIn this episode of Beyond the Image, host James Patrick chats with renowned photo editor and photo director Brad Smith. The two discuss Brad's impressive resume which includes working for the White House during the Clinton Administration, the New York Times, Sports Illustrated as well as his current role as VP of Photography for the WWE. James and Brad discuss the success and opportunities that photography has opened up for Brad during his career and initially where it all began. As a curi...
BTI #028: Featuring Joel Grimes, Commercial Photographer & Educator
March 01, 2019 01:00 - 1 hour - 55.4 MBIn this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years and the transition of rebranding from commercial editorial to a photography educator. With the success of his blogs and workshops, Joel has taught some of the biggest platforms around the world. In addition, the two chat about the what factors go into creating a brand and a growing a career in...
BTI #027: We Need to STOP Doing These Things
February 20, 2019 01:57 - 23 minutes - 21.7 MBIn this episode of Beyond the Image, host James Patrick discusses the destructive thoughts and actions that creative entrepreneurs need to stop doing. The show covers a variety of items that asks listeners to make a commitment to never doing again. The intent is not only to help artists craft better careers for themselves, it is also to create better lives for us all! Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from...
BTI #026: Featuring Jesse Reiter, Golf Magazine
February 13, 2019 01:50 - 1 hour - 61 MBIn this episode of Beyond the Image, host James Patrick chats with Jesse Reiter, the Photo Editor of Golf Magazine James and Jesse discuss his 15 year career at the publication, how artists are confronted with fear in their careers, the evolution of the publication, what makes a great photo editor, the status of the print industry and why he loves working with so many various artists at the magazine. From there Jesse gets granular on how he finds the various photographers he works with a...
BTI #025: Good vs. Bad Competition
February 06, 2019 01:35 - 23 minutes - 22.1 MBIn this episode of Beyond the Image, host James Patrick discusses the difference between good and bad competition. Specifically he addresses what makes a good competitor and why we should strive to compete against the best in our industry and contrasts that with the distractions that a bad competition can have upon our businesses. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes wil...
BTI #024: Featuring Karen Frank, ESPN The Magazine
January 30, 2019 03:07 - 1 hour - 58.4 MBIn this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine's Director of photography, Karen Frank. James and Karen discuss the success of their careers and the backgrounds that got them to where they are today. Having a passion for painting and art as a child, Karen went on to study Fine Arts in school. Given the opportunity of working for a photo agency, she was tasked with selecting photos for certain projects and set a path forward. She worked with several ...
BTI #023: Featuring Commercial Photographer Ian Spanier
January 23, 2019 01:00 - 56 minutes - 52.4 MBIn this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand. Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Central, HBO, Shape Magazine, Muscle & Fitness, Psychology Today, Oxygen Magazine, Time Inc. and mo...
BTI #022: Featuring Matt Tuthill, Robert Irvine Magazine
January 16, 2019 00:58 - 53 minutes - 49.3 MBIn the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill. The two chat about Matt’s background as a journalist and his transition from working at a newspaper to working in magazines, his career at Muscle & Fitness Magazine and his work with chef Robert Irvine to launch Robert Irvine Magazine. This episode covers the importance of storytelling in the media, the requirements of emotional labor in one’s wo...
BTI #021: Featuring Director & Producer Regan Rogerson
January 09, 2019 01:00 - 40 minutes - 37.8 MBIn this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building and disruptive campaigning primarily for the health and fitness industry. Also a personal trainer and health club owner, Regan’s entry into the world of fitness marketing bordered on accidental after a primitive fitness video shot in 2006 became an overnight success selling 250,000 copies world...
BTI #020: How to Effectively Use Content Marketing as a Creative
January 04, 2019 00:54 - 25 minutes - 23.8 MBIn this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts. Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience. Be sure to subscribe for future episodes discussing how you develop your brand, market your...
BTI #019: Who You Should Ignore
December 28, 2018 14:43 - 12 minutes - 12.1 MBIn this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us. This show discusses who our intended audiences are, why we should only focus on them and the dangers of listening to critics who do not matter. Be sure to subscribe for future episodes discussing how you develop your brand, market your ...
BTI #018: How to Make More Revenue in 2019
December 19, 2018 01:28 - 36 minutes - 34.3 MBIn this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year. The episode covers proactive marketing, picking up money left on the table, segmenting your audience, how to resell and upsell and, most importantly, why you should be reverse engineering your income goals. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further p...
BTI #017: Featuring Film & Commercial Director Nickolas Duarte
December 12, 2018 01:00 - 53 minutes - 49.7 MBIn this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte. As a commercial director, Nickolas has earned over 70 industry awards including a National Addy, an Emmy, 6 National Tellys, and 3 National Communicator awards. He’s done work for clients such as Adidas, the NBA, the NFL, Nike, Pepsi, BMW, Ford, New Era, Charles Schwab, China Mobile, and Western Union. He was inducted into the AAFT Advertising Hall of Fame as the 2...
BTI #016: When It Is OK to Work for FREE
December 05, 2018 03:22 - 16 minutes - 15.4 MBIn this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free. The word "free" is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services. This show discusses the three times when it is acceptable, and even encouraged, for a photographer to work for free. Be sure to subscribe for future episodes discussing how you develop your br...
BTI #015: E-mail Marketing Made Easy
November 28, 2018 01:00 - 21 minutes - 20.5 MBIn this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign. Specifically the show covers how to drive traffic from social media to your website, how to leverage a lead magnet to collect e-mails, what strategies are for an autoresponder series, how to push e-mail subscribers towards purchasing, how to segment and clean lists and the importance of always adding value to your audience. Be sure to subscribe for future episodes discu...
BTI #014: Why You Should NOT Rely on Social Media
November 21, 2018 01:00 - 18 minutes - 17.2 MBIn this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts. Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect to our audience. This episode discusses the various methods listeners can use to diversify t...
BTI #013: When Working Harder is Not Smarter
November 14, 2018 01:00 - 19 minutes - 17.8 MBIn this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice. Specifically the show covers how always working harder can lead to burn out physically and creatively and what artists should do to create a space that allows them to refresh and replenish their energy. Although this is counter to what we might think when we are busy and stressed, it is the act of stepping away that actually helps us refocus and approach our work from a more ...
BTI #012: Featuring Christine Reilly, WWE
November 07, 2018 01:00 - 56 minutes - 51.8 MBIn this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wresting Entertainment (WWE). This is an extremely detailed episode that starts with Christine's background in college and what got her into photography to begin with. The two then discuss the value and importance of having a mentor and why it is essential to always consider oneself a student. From there they discuss how to develop and foster ...
BTI #011: Mistakes to Avoid
October 31, 2018 02:18 - 18 minutes - 16.9 MBIn this episode of Beyond the Image, host James Patrick discusses what mistakes creatives should be avoiding. Specifically the show covers how to do proactive marketing instead of reactive marketing and the limitations and obstacles we put in our own way preventing us from success or slowing us down in the process of trying to achieve success. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist!...
BTI #010: Featuring Tanja Schmitz, Fitness Magazine
October 24, 2018 00:00 - 34 minutes - 32.1 MBIn this episode of Beyond the Image, host James Patrick sits down with Tanja Schmitz, the publisher and editor of Fitness Magazine and Fitness HIS Magazine. The two discuss her background in the creative industry, the launch of the magazine titles she has worked for and what she looks for from creatives looking to pitch and submit. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes wi...
BTI #009: Featuring Jessica Marksbury, Golf Magazine
October 17, 2018 04:57 - 42 minutes - 39.5 MBIn this episode of Beyond the Image, host James Patrick sits down with Jessica Marksbury the Senior Editor of Golf Magazine. The two discuss trends in the publishing industry, working with professional athletes and what Golf Magazine looks for from creatives. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discuss...
BTI #008: Quick Level Ups to Your Social Media Game
October 10, 2018 00:00 - 20 minutes - 19.5 MBIn this episode of Beyond the Image, host James Patrick discusses what how to leverage social media to grow your business. Focusing primarily on Instagram, James Patrick discusses the importance of content marketing, how to get better engagement with your audience and what crucial things you should be doing now for your profiles. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will...
BTI #007: How to Protect Yourself and Your Business
October 03, 2018 00:00 - 19 minutes - 18.5 MBIn this episode of Beyond the Image, host James Patrick discusses what artists should know on how to protect themselves and their businesses. Specifically the show covers how to set up contracts, invoicing, liability insurance, LLCs, terms and conditions, red flags to watch out for, how to handle requests for bids and more. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will featu...
BTI #006: The Willingness to Fail
September 26, 2018 03:32 - 20 minutes - 29.1 MBIn this episode of Beyond the Image, host James Patrick discusses what a start up artist needs to move forward in their career. This feature discusses how fear often holds us back, how to step into that fear, why we should always be a student and what separates successful entrepreneurs from those who never try anything. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature i...
BTI #005: What Clients Look For
September 19, 2018 00:51 - 29 minutes - 27.2 MBIn this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process he went through in hiring a wedding photography and why the person with the highest bid ended up getting the gig. He also refers back to his previous roles as a photo editor for both newspapers and magazines and discusses how photographers should display their work as well as onboard their clients. Be sure to subscribe for future episodes d...
BTI #004: Charging for Your Art
September 12, 2018 01:59 - 29 minutes - 26.6 MBAsking a potential client for money, especially at the onset of one's career can be a very scary and daunting process. In the fourth episode of Beyond the Image, host James Patrick dives into our mindset as it relates to money and where we set our own value at. During the show he discusses how to have conversations about rates, where to find the money at, tips on how to valuate projects, strategies for negotiation, why we should eventually start to charge more and what we have gotten wrong...
BTI #003 featuring Jeff Carpenter: Developing Your Style
September 05, 2018 04:40 - 56 minutes - 51.3 MBIn the third episode of Beyond the Image, host James Patrick chats with fellow photographer Jeff Carpenter on the importance of developing a style. During the interview the two discuss what it is like to go down unknown roads, overcoming excuses that slow us down, having the willingness to fail while striving to improve, how to develop a style, why having a style is more important than just technique, how to get past haters and the importance of proactive marketing. To see Jeff's work, c...
BTI #002: Creating a Portfolio that Sells
August 29, 2018 01:29 - 24 minutes - 22.5 MBIn the second episode of Beyond the Image, host James Patrick discusses how photographers, creatives and other artists can create portfolios that truly sell their services. He starts by sharing a frightening experience he personally had pitching his portfolio to a photo agency and what hard lessons he learned in the process. From there he gets into the various important elements that all portfolios should contain in order to be relevant for the intended or target audiences and clients. ...
BTI #001: Introduction to Beyond the Image
August 22, 2018 00:53 - 29 minutes - 27 MBBeyond the Image is a new podcast from photographer, marketer, public speaker and storyteller James Patrick on how we can develop beyond the image in our careers and in our lives. Whether we are photographers, illustrators, graphic designers or creators - the truth is that we are artists. As artists we are all storytellers and it is important to learn how to tell the stories of our brands. In this episode, James goes into what Beyond the Image means for listeners and why it has never bee...