Beyond the Image Podcast
599 episodes - English - Latest episode: 4 days ago - ★★★★★ - 362 ratingsDevelop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com and on Instagram @JPatrickPhoto
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Episodes
BTI# 296: Becoming Unapologetic with Heidi Powell
October 14, 2021 02:00 - 1 hour - 46.4 MBWe’ve focused on bringing the best guests that edify what it truly means to be an entrepreneur. What it looks like to go against standards, break through those barriers, and achieve real success. Our guest today has done that. When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach. Her and her husband launched the Transform App, which skyrocketed on the Apple Podcasts app, a...
BTI #295: Charting Your Journey with Kirstyn Brown
October 13, 2021 16:15 - 1 hour - 44.4 MBAs I recorded this episode, my son was days away from being born, which means I am days away from becoming a father! I’m taking a break from the mic for a bit but I would never leave my awesome and loyal listeners hanging. So, we’ve dipped into our BEST archived interviews just for you. In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRONG Fitness Magazine. When I originally asked Kirstyn to be on the show, I thought we were goin...
BTI #294: What to Do When Social Media Crashes
October 08, 2021 02:24 - 13 minutes - 9.88 MBIn this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It’s only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app. I was looking online, doing what people do, when Instagram or Facebook go down; starting looking on Twitter and Google. I went online to Down Detector and was reading about how his was their biggest outage in 13 years. My first thought is, “We...
BTI #293: Get Unstuck and Start Scaling with Leah Gervais
October 06, 2021 16:21 - 1 hour - 41.7 MBIn this episode, we’re going to be talking about scaling.This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we’re diving into how to shift to one to many. My guest today is Leah Gervais. Leah is a business coach, but more importantly, she is a business mentor for entrepreneurs, and that is something we all need within our journey. She’s going to be chatting about how we need to think differently about our marketing if we pla...
BTI #292: How to Handle Unsupportive People
October 04, 2021 15:27 - 14 minutes - 11.9 MBIn today’s episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks. Let’s dive in and break it down so you know how to handle these people. “When you are distracted, when your energy is pulled away, you inevitably slow down.” IN THIS EPISODE Who these individuals are; usually it is those who are closest to us. Thing...
BTI #291: How to Avoid Burnout
October 01, 2021 03:40 - 12 minutes - 10.9 MBOur topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show. So, in this episode, I want to talk about why so many of us face burnout, what the results and dangers of burnout are, and what we should be doing about it. “Your customers do not need you 24/7. And if they do, you’ve made a mistake in your business.” IN THIS EPISODE Why we feel pressure to burn ourselves out in pursuit of what we’re mo...
BTI #290: Book Yourself Solid with Shannon Fable
September 29, 2021 12:59 - 1 hour - 43.6 MBTune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid. So much of what we see in the health and fitness space, whether it’s personal trainers, coaches, gym owners, is the idea that “I have to fix my marketing, I have to really get aggressive” while simultaneously trying quick fi...
BTI #289: Afraid of Hiring a Coach?
September 27, 2021 16:13 - 19 minutes - 15.1 MBIn today’s episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us. When we think about the investment of a coach, the thing we are typically most afraid of, is the financial investment. Let’s dive into this! “Regardless of whether or not you choose to work with someone, there will be an investment.” IN THIS EPISODE The fear behind hiring a coach and where it stems f...
BTI #288: I Can't Do This!
September 24, 2021 16:03 - 17 minutes - 13.9 MBI’m finally coming back to life after what was such a fantastic, 7th annual FITposium conference. We booked over 117 projects for our attendees and it was so inspiring to see; magazine projects, podcast bookings, media spots, and so much more. Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it! The c...
BTI #287: Create a Brand Worth Noticing with Ashley Drummonds
September 22, 2021 02:30 - 1 hour - 41 MBIn this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business. “The more time you spend with yourself, you’re going to know what feels good and what doesn’t feel good.” IN THIS EPISODE What inspired Ashley’s business and h...
BTI #286: Lessons Learned from FITposium '21
September 21, 2021 15:00 - 15 minutes - 12.8 MBIn this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It’s one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number. This year, we surpassed 50 on the first day and had 117 book...
BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman
September 15, 2021 03:21 - 59 minutes - 49.7 MBIn this episode, we’re going to chat about what we as business owners, coaches, and entrepreneurs need to be doing to most effectively get our brands and mission out to the people who need it the most. Oftentimes, as we’re starting to build our businesses and push out our products or services to our target audience, if it’s not landing or resonating, we think there’s something wrong it so we start to rework it and retool it to put it out again; but then it still doesn’t land. Instead, it cou...
BTI #284: How to Land a Magazine Cover
September 13, 2021 14:17 - 10 minutes - 8.86 MBIt’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021. I t...
BTI #283: Creating Recurring Revenue with John Warrillow
September 08, 2021 16:03 - 49 minutes - 41.5 MBIf today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business. My guest today is the founder of The Value Builder System and best sel...
BTI #282: Why Pitching is So Scary
September 06, 2021 22:00 - 13 minutes - 14.7 MBIn this episode,. I’m talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves. IN THIS EPISODE The hesitancy in pitching to companies or brands based on how you think about yourself. Following al...
BTI #281: How NOT to Pitch to Magazines
September 03, 2021 18:07 - 19 minutes - 21.2 MBDo you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I’m diving into that and bringing in my 20 year personal experience in the industry. I’ve received thousands of pitches and in reviewing them, I know what makes the pitch stand out in a good way, and what makes a pitch get thrown into the trash. Let’s talk about it so you know what NOT to do. IN THIS EPISODE Where to plug in to make sure you ar...
BTI #280: Get Published in Best Holistic Life Magazine with Jana Short
September 01, 2021 15:57 - 28 minutes - 24.5 MBToday, we’re talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business. I get to chat with Jana Short. She is the founder, publisher, and editor in chief of Best Holistic Life Magazine. In just under two years, her publication has grown a readership of over 250,000! IN THIS EPISODE Jana’s journey to where she is today. The power of inspiring throug...
BTI #279: Paid Ads vs. Earned Media
August 30, 2021 16:25 - 9 minutes - 10.4 MBToday, I’m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. IN THIS EPISODE Why paid advertisements are no longer as effective. Why earned media will reach a bigger audience. The power of organic earned media. The fastest way to generate more leads in your business. Why you should join us at FITposium 2021 - there will be 32 publishing opportunities! “When you look at a compar...
BTI #278: Opportunities to Get Published
August 27, 2021 14:42 - 12 minutes - 13.4 MBFirst, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for FITposium 2021. We’ve never had this many media opportunities in the other 6 years we’ve done this conference! We have 17 magazines, 6 digital publications, and 9 podcasts. These are the opportunities to help you grow your brand visibility, awareness, amplify your authority, and generate leads for your business. Oxygen Magazine has paire...
BTI #277: Niche Please with Skyler Irvine
August 25, 2021 14:13 - 55 minutes - 52.1 MBIn today's episode, we’re going to chat about why YOU have been struggling with standing out within your market or demographic. If you’ve been trying to promote your brand, product, or service and you’ve been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren’t being specific enough about in who you are, what you do, why it matters, and how you’re actually helping your client. ...
BTI #276: How to Speak on More Stages
August 23, 2021 14:38 - 18 minutes - 19 MBThis episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for your business. I’ve been doing this in my career for 20 years now and it is a phenomenal way to amplify your authority. We’ve partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula ...
BTI #275: How to Invest in Social Media
August 20, 2021 15:29 - 10 minutes - 10.4 MBWe are just under 1 month left before our FITposium 2021 conference and we have dedicated this entire conference to connecting you with top media outlets to give you the opportunity to earn media features to get published. We’ve partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula Podcast, Strong Fitness Australia, the F...
BTI #274: Are You a Hustler, a Seeker or Both? with Tommy Baker
August 18, 2021 16:11 - 41 minutes - 39 MBIn today's episode, we’re going to chat about what you may think are two very conflicting ideologies or methodologies on how you’re approaching your life and your business. One is that of the “hustler” and go go go, and falling into that modality where you are constantly pushing to achieve one goal after the next. The other is that of the “seeker” who turns inward to find a deeper meaning for who they are and what they do. “Although you may think those are two completely opposite ways ...
BTI #273: Four Steps to Get Published
August 16, 2021 13:45 - 11 minutes - 12.3 MBWe are one month out from our 7th annual FITposium conference! It’s the only conference dedicated not only to teaching you how to earn top media features - like top magazine spots, top podcast spots, top TV spots, top publication features - but we’re also the only conference that directly connects you with top media companies to give you the exclusive opportunities to get your brand, mission, business, featured in the media to amplify your authority, grow your awareness, and generate more l...
BTI #272: My Entrepreneurial Journey with Lauren Donahue
August 13, 2021 14:29 - 41 minutes - 39.2 MBI’m bringing back our special edition episodes called My Entrepreneurial Journey. These are episodes where I get to chat with entrepreneurs who are building, working, marketing, selling in real time and chat about their journey. In today's episode, I get to chat with one of my dear friends. She’s no stranger to the show, Lauren Donahue, who has founded a brand new coffee company called Laleigh Coffee. We’re diving into how she launched this product, what she’s learned in taking this prod...
BTI # 271: The Marketing of Sex with Dr. Jordin Wiggins
August 11, 2021 13:51 - 46 minutes - 42.1 MBIn today's episode, we’re going to talk about sex. More specifically, we’re going to talk about the marketing of sex and the difficulties that a business owner faces around this. We’re going to cover what all of us need to learn in getting extremely creative within our business development and being completely unapologetic about our brand’s mission. My guest today is Dr. Jordin Wiggins. She is a naturopathic doctor, entrepreneur, women’s sexual health educator and disruptor. IN THIS EPI...
BTI #270: The Power of Local Media
August 09, 2021 13:10 - 14 minutes - 14.8 MBToday, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an international media feature, but I want to talk about why you’re overlooking a tremendously advantageous opportunity. Many of our clients have truly leveraged the powers of local media to extreme benefits for thei...
BTI #269: Why Do Photographers Suck?
August 06, 2021 13:59 - 20 minutes - 21.7 MBHappy Friday! I thought we would have a fun, pull back the curtain conversation today. We’re in the process right now of looking to hire a photographer. As a photographer, I always find it interesting when I have to hire another photographer and it brings up a lot of thoughts, questions, and observations on how people are choosing to run their business. IN THIS EPISODE Parallels in your business and insights to your own business that can help you better your marketing, branding, and po...
BTI # 268: How to Leverage Google My Business with Craig Staley
August 04, 2021 11:27 - 44 minutes - 42 MBIn today's episode, we’re talking about the power of online reviews. I know when I’m shopping for something online, I am constantly looking to see what people are saying about this product, service, or restaurant before I invest my finances and time into them. On with me today, I have Craig Staley. He is the owner of HG Site Design and we’re going to chat about how to leverage the power of the reviews your business has and your online reputation. IN THIS EPISODE Hear Craig’s story and h...
BTI #267: How Podcasts Can Help Your Business Growth
August 02, 2021 12:43 - 13 minutes - 14.6 MBIn this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead generation and the growth of your business. “When it comes to trying to rapidly promote a product, a service, or a launch that myself or my team are doing, the paramount strategy we lean into is a podcast tour.” Also, at FITposium 2021, we are not only going to teach you how to land podcast features, we are also going to connect you to top pod...
BTI #266: Don't Make This Mistake That I Did!
July 30, 2021 14:10 - 14 minutes - 14.1 MBToday, I’m telling you a story, so grab your milk and cookies and gather around! This is a story of a time I made a terrible mistake in my career. We’re going to go back in time around 10-12 years ago when I was working a lot in website development and management. I was asked to speak at a conference about website architecture. IN THIS EPISODE Hear about the terrible mistake James made in his career and what he learned from it. A disapproving nod in the audience that James noticed as ...
BTI #265: How to Tap Into the Power of Intuition with Sunil Godse
July 28, 2021 13:02 - 59 minutes - 56.2 MBIn this episode, we’re going to be talking about the power of intuition. We talk a lot on this show about how to properly build trust and rapport with your audience. What you’re going to learn today is that you may only have 14 seconds to build a connection with your audience member to then be able to onboard them as a client. My guest today is Sunil Godse. He’s the CEO of Radical Solutions Group. We’re going to be talking all about intuitive marketing and branding. IN THIS EPISODE How ...
BTI #264: How to Research Media Outlets
July 26, 2021 14:58 - 14 minutes - 15.4 MBIn today’s episode, we’re going to be talking about what you need to know when it comes to researching media outlets. You want to get published, you want to get into media outlets, but which ones do you reach out to? IN THIS EPISODE How to pitch effectively to magazines and make you stand out in your pitch. What to look for BEFORE you pitch magazines. Finding the masthead (list of staff’s contact information) of the publication to find the correct contact person. How to pitch to po...
BTI #263: The Art of the Follow Up
July 23, 2021 14:17 - 13 minutes - 14.1 MBThis episode today comes from a question that was brought up in one of my recent coaching sessions. The question was about the art of the follow up. This comes up a lot when we pitch to media, try to get into publications, try to land podcast features, etc. But there’s an art to the act of following up and how you follow up differently according to who you’re following up with. IN THIS EPISODE The true importance of following up. How setting up a follow up system will help you. Wha...
BTI #262: Finding Satisfaction While Achieving Success with Terry McDougall
July 21, 2021 15:13 - 42 minutes - 37.9 MBPSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE. *Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. In today's episode, we’re talking about the growing divide that entrepreneurs are facing between the striving for success and the depleti...
BTI #261: 3 Misconceptions About Getting Published
July 19, 2021 14:45 - 12 minutes - 14 MBPSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE. *Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. In today's episode, I’m talking about the 3 biggest misconceptions when it comes to getting published or earned media. Make sure you tune in ...
BTI #260: Earned Media Means Beyond Getting Published
July 16, 2021 15:49 - 13 minutes - 16.1 MBIn today’s episode, I want to talk more about earned media. We’ve been talking about this a lot, specifically getting published. Chances are when you hear me say, “getting published” landing a feature in a printed magazine is what comes to mind. That is absolutely part of an earned media approach, but there’s so many other avenues I don’t want you leaving on the table. PSA! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or...
BTI #259: Leveraging Media with Katelyn Swallow
July 14, 2021 12:55 - 39 minutes - 45.5 MBFor today’s episode, we are dipping back into our archives. In fact, this is an interview I did back in 2017 with Katelyn Swallow. If that name rings a bell, it’s because she’s been attending FITposium and on our panels for years now; every year since 2017. She is currently the editor of Strong Fitness Magazine in Australia. But, at the time of this interview, she was the editor of Women’s Health and Fitness Magazine. So much of what we talk about is so important for entrepreneurs to know ...
BTI #258: Pricing Your Freelance Services
July 12, 2021 14:05 - 11 minutes - 12.5 MBIn today’s episode, I wanted to dive into the 3 factors I always consider when it comes to pricing for freelance services. This is for anyone having to bid on services or projects or submit proposals to a client. IN THIS EPISODE The 3 things I look at when I am going to accept or deny a project and a deep dive into the details of each. The economic value of the project. Including the usage. The creative value of the project (the fun level). The opportunity pillar. How to determine ...
BTI #257: How Getting Published Can Grow Your Business
July 09, 2021 17:13 - 9 minutes - 10.8 MBDid you know our FITposium conference is more than 30% sold out?! When: September 16-18 Where: Live in Phoenix or in person What: How to get published. See more details here: FITposium 2021 In this episode, I’m talking all about why we shifted our focus for this year’s FITposium and why you will want to be there! IN THIS EPISODE The importance of brand awareness. “Be seen, be heard, be read.” The fastest and most effective way to grow your business. The power of earned med...
BTI #256: From $0 to 6 Figures in 1 Year with Jenny J
July 07, 2021 13:57 - 43 minutes - 40.9 MBWe get to chat about a topic that as you know, is very near and dear to my heart, the fitness industry. In particularly, what we’ve seen in the wellness industry over the last 18 months - which is a tremendous amount of change and evolution. It’s required entrepreneurs to get savvy and start to think about how to best show up, connect with, and give value for their audience so they can grow their businesses in a new way. My guest today is Jenny J, the founder of Jenny J Fitness. In a sin...
BTI #255: Get Published in STRONG Fitness Magazine
July 02, 2021 14:08 - 7 minutes - 8.58 MBToday, we have a really amazing opportunity for our listeners. It’s a get published opportunity. IN THIS EPISODE We are giving you the chance to be featured in the very next issue or Strong Fitness Magazine. Amplify your authority, earn a media feature, and see your mission in print. AFTER LISTENING How to apply: Register for FITposium 2021 HERE. Virtual or in person. Email us: Your contact info, photos of you and what you do, a quick bio that answers the question, “How has fitnes...
BTI #254: Becoming Your Own Publisher with Cynthia Sassi
June 30, 2021 02:56 - 41 minutes - 35 MBToday, we are talking about all things content and content marketing. I know you’ve heard the phrasing and seen the memes about how content is king. It’s true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy. I’m so excited to have Cynthia Sassi on today. She’s the founder of Fabulous Media Group and we are diving into this topic. Tune in and get ready to take notes! IN...
BTI #253: Biggest Mistakes I've Made Podcasting
June 28, 2021 13:34 - 20 minutes - 22.3 MBIn this episode, I want to talk about podcasting. I’ve been recording podcasts, been the host of podcasts, been the guest on podcast for around 10 years now. At this point, spending literally thousands of hours on a microphone, I don’t spend so much time on the pre and postproduction of the show; it becomes routine. Looking back, I made 5 giant mistakes that slowed my podcast from growing faster or being more successful. I want to share these with you so you can learn from them. IN THIS ...
BTI #252: My Entrepreneurial Journey with Allison Pynn
June 25, 2021 13:03 - 38 minutes - 36.3 MBIt’s Friday so it’s time for another one of our special edition episodes called My Entrepreneurial Journey. I love these episodes because we get to chat with entrepreneurs who are navigating the landscape in real time, and you get to learn all the things they are going through and learning and how it can help and impact your business. In this episode, I get to chat with a dear friend of mine. She’s a professional makeup artist and now a body painter, Allison Pynn. I’ve worked with Allison ...
BTI #251: Important Facebook Advertising Changes with Amy Bliefnick
June 23, 2021 12:43 - 1 hour - 56.4 MBToday, we are chatting all about all things related to the changes that we’ve seen in the Facebook advertising platform, what this means for anyone who has advertised or is planning to advertise, and what we as business owners need to know to best equip ourselves for this change. As we see shifts organically or from changes in algorithms, it’s important for us to talk about the way it effects our business. We are so honored to have our very own, Amy Bliefnick on today. Amy does all our in-...
BTI #250: Why UNFOLLOWs and UNSUBSCRIBEs are a Good Thing
June 21, 2021 02:00 - 12 minutes - 14 MBYou’re listening to this show because you have subscribed and are following the show. Or perhaps you saw me post about this show on Instagram, meaning you’re following my Instagram account (@jpatrickphoto or @fitposium). Or you saw us post about it on Facebook. Maybe you received an email from us talking about this episode, or a text message. The point is you are following the show. First of all, thank you. But today, we are talking about why unsubscribes and unfollows can actually be a ...
BTI #249: Live Coaching - How to Launch a Podcast with Laura Mak
June 18, 2021 02:00 - 39 minutes - 33.8 MBI have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness industry for over 25 years, including being a collegiate NCAA gymnast and personal trainer. Laura and her business partner are starting a podcast and seeking more help via James. GOAL: A successful podcast launch. IN THIS EPISODE Hear James go through helping Laura with different aspects of the podcast that will make a huge impact in the long ...
BTI #248: Future of Fitness Entrepreneurship with Amy Thompson
June 16, 2021 00:00 - 56 minutes - 47.2 MBIn today’s episode we get to chat about something very near and dear to my heart. I’ve been working in the health and wellness industry for over a decade and our industry has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been a lot of really great opportunities for health and fitness professionals and that is what we’re talking about today. Joining me in this conversation is Amy Thompson, she’s the vice president and general manager o...
BTI #247: Three Types of Leads You Need to Know About
June 14, 2021 00:00 - 13 minutes - 15.3 MBToday, we are going to be talking about leads. I’ve been talking about leads A LOT lately and there’s a reason for that. “Leads are the lifeblood of our business. Without leads, we do not grow our business.” IN THIS EPISODE The 3 types of leads you can have in your business. (Earned, Purchased, Owned) The 2 misconceptions we have about what a lead is and how to generate leads. The size of your audience is directly correlated to the leads you have. We have to create them. “A lead i...