Beyond the Image Podcast
599 episodes - English - Latest episode: 4 days ago - ★★★★★ - 362 ratingsDevelop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com and on Instagram @JPatrickPhoto
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Episodes
BTI # 546: Blowing Magazine Opportunities - Live Coaching
October 09, 2023 10:51 - 22 minutes - 17.8 MBBlowing Magazine Opportunities - Live Coaching Hosted by: James Patrick On this week’s live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets. “The media's role is not to be a publicity platform for you exclusively.” IN THIS EPISODE Big news about the launch of Icon Refined Magazine. What you need to bring in your magazine pitches. A quick sample sentence to put in your pitches. Thinking like a true conte...
BTI # 545: Getting 100 Leads in 10 Days with Sara Frenza
October 04, 2023 08:00 - 48 minutes - 27.8 MBThe number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business. In today’s episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence. My guest today is Sara Frenza. “Lead generation is a fundamental aspect of not only starting a business, but growing a business.” IN THIS EPISODE The purpose of a lead magnet and why...
BTI # 544: The Rags to Riches Lie
October 03, 2023 07:52 - 10 minutes - 7.76 MBThe Rags to Riches Lie Hosted by: James Patrick In this episode, James has a story for you that may change your perspective on the rock bottom stories you’ve heard from some influential people. “Stop comparing your path to the paths of others.” IN THIS EPISODE The truth behind most rags to riches stories. Why influencers and entrepreneurs may share false stories. How to properly share a failure story. Where you came from matters. What coaches can do better. Manufactured gimmicks ...
BTI # 543: I Lost a 1 Million Dollar Contract
September 26, 2023 06:59 - 10 minutes - 8.74 MBI Lost a 1 Million Dollar Contract Hosted by: James Patrick Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today’s episode. “If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again.” IN THIS EPISODE The story of how James lost a million dollar contract. What small error cost the contract. Why...
BTI # 542: How Media Pitching Has Evolved - Live Coaching
September 18, 2023 15:25 - 26 minutes - 22 MBHow Media Pitching Has Evolved - Live Coaching Hosted by: James Patrick Today, James is going to be talking about how pitching media outlets has evolved over the years. “Journalists are receiving 20-30 cold pitches a day.” IN THIS EPISODE How James has shifted his pitches personally. The two different types of pitches and how to use them. What to include in your pitch. How many people should you pitch to? Standing out from other pitches. Why you should follow up. I...
BTI # 541: How Companies Exploit Models
September 13, 2023 20:11 - 10 minutes - 7.93 MBHow Companies Exploit Models Hosted by: James Patrick Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they’re offering isn’t equal to what you are being asked to provide. Let’s talk about this today. “If this is how they’re willing to treat professional service providers, imagine how they treat their clients.” ...
BTI # 540: Pitches Worth Reading with Madison Rutherford
September 07, 2023 04:40 - 1 hour - 51 MBPitches Worth Reading with Madison Rutherford Hosted by: James Patrick My guest today is Madison Rutherford. She’s the associate editor and digital editor of Phoenix Magazine. Today, we’re talking about how to create pitches worth reading. “The most important part of the story is the first sentence and the last sentence.” IN THIS EPISODE Madison’s journalism journey. Interviewing famous people and what makes it unique. Changes in lifestyle journalism over the last 10 years. Inf...
BTI # 539: Surviving the Production from Hell
September 06, 2023 05:57 - 21 minutes - 15.2 MBSurviving the Production from Hell Hosted by: James Patrick It’s taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I’ve had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair. But, there’s an interesting end to this story so I’m sure you’ll gain something from my experience. Let’s talk about. “I did what a professional should do.” IN THIS EPISODE...
BTI # 538: How to Launch a Best Selling Book - Live Coaching
September 01, 2023 05:42 - 40 minutes - 30.8 MBHow to Launch a Best Selling Book - Live Coaching (E) Hosted by: James Patrick Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list. “Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI.” IN THIS EPISODE What James has been up to and what’s coming up. The big difference between self-publishing and traditional publishing. When you do...
BTI # 537: Creating Photos for Magazine Covers
August 23, 2023 20:33 - 8 minutes - 6.87 MBCreating Photos for Magazine Covers Hosted by: James Patrick We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let’s talk about it today. “The image should be compelling enough to make someone stop and pause and take in that magazine visually.” IN THIS EPISODE What makes a photo suitable to appear on a magazine cover photo. Relating to the demographic. An emotional resonance Story telling. A strong c...
BTI # 536: Saying No to Free Work
August 22, 2023 15:40 - 8 minutes - 6.98 MBSaying No to Free Work Hosted by: James Patrick Getting asked to work for free is annoying. So, today I’m going to share different ways to respond to inquiries when asked to work for free. “You do not have to work for exposure.” IN THIS EPISODE Using your years of experience to say no. Should you exchange free work in return to add more to your portfolio? The power of offering discounts for future work. Valuing your work and your time. Exploring different options to match your...
BTI # 535: Breaking Through Roadblocks with Tamika Robinson
August 16, 2023 15:37 - 45 minutes - 31.6 MBBreaking Through Roadblocks with Tamika Robinson (E) Hosted by: James Patrick In today’s episode we are going to talk about change and being faced with things we were not expecting; obstacles that we were not anticipating and how we navigate around those. My guest today is Tamika Robinson. Tamika was a collegiate athlete in track and field, specifically a sprinter. “Nothing;s forever and sometimes there’s no guarantee that plan A is going to work.” IN THIS EPISODE Tamika’s ...
BTI # 534: Why You’re Not Getting Stuff Done
August 15, 2023 16:01 - 9 minutes - 6.62 MBWhy You’re Not Getting Stuff Done Hosted by: James Patrick In today’s episode, James is diving into all the many projects he is working on and how they went from ideas on paper to actual tangible steps he could take to complete each project. “It’s easy to confuse being busy, by doing busywork, with being productive.” IN THIS EPISODE What it takes to start and keep your momentum when completing projects. Creating subtasks to tackle big projects. Why you may be stalling on certain to-d...
BTI # 533: Free Business Coaching LIVE
August 11, 2023 16:13 - 54 minutes - 40.7 MBFree Business Coaching LIVE Hosted by: James Patrick Welcome to another week of live coaching. Today, James is answering all and any business questions LIVE from those who tuned in to the live. “The best way to compete with others in your industry is to draw your competition into an area they cannot compete with you in.” IN THIS EPISODE Updates on what James and his team are doing. How to communicate a shift in your business and clientele. Nurturing your audience with the ri...
Get Your Brand to Stand Out with Matt McWilliams
August 09, 2023 16:35 - 1 hour - 44 MBOn this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen? Our guest today is going to help you stand out regardless of what industry you’re in. His name is Matt McWilliams and he is the author of the new book, Turn Your Passions into Profits. “Getting 15 minutes of fame has never been easier.” IN THIS EPIS...
BTI # 531: Try Not to Suck at Business
August 08, 2023 14:13 - 9 minutes - 7.25 MBTry Not to Suck at Business Hosted by: James Patrick The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108 years. Their manager at the time coined the phrase, “Try not to suck.” This was the rally cry that went on to win that year. As an entrepreneur, we have to wade through a lot of crap and there are a lot of crappy professionals out there. So, let’s talk about how to be an entrepreneur, regardless of what industry you’re in, wi...
BTI # 530: Navigating Entreprenuership with Renee Bauer
August 03, 2023 15:16 - 39 minutes - 29.4 MBNavigating Entreprenuership with Renee Bauer Hosted by: James Patrick Is this true for you? Who you are at the beginning of your entrepreneurial journey is not who you are 3 months, or 6 months, or 3 years into the process. As you shift in this journey, perhaps those in your circle may not recognize the person you have become. This could be even more delicate when that individual is a significant other. We’re going to dive into this today and how to navigate through that. My g...
BTI # 529: Which Web Builder Should You Use with Gaby Fleming
July 26, 2023 15:39 - 1 hour - 54.9 MBWhich Web Builder Should You Use with Gaby Fleming Hosted by: James Patrick With all the clients I work with, the idea of having a web presence is so crucially important. Whether it’s for displaying your portfolio, sales, or lead generation. A lot of my clients want to be able to create and manage their website themselves, either for financial reasons or to have that control. When you set out to build a website on your own, you are going to be met with a plethora of different w...
BTI # 528: Proactive vs. Reactive Marketing (LIVE Coaching)
July 25, 2023 13:41 - 13 minutes - 10.2 MBProactive vs. Reactive Marketing (LIVE Coaching) Hosted by: James Patrick On today’s show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state. “Be seen, be heard, be read.” IN THIS EPISODE Current casting announcements. What the difference is between reactive and proactive marketing. The reason your business may not be consistent. Why proacti...
BTI # 527: Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion
July 19, 2023 05:42 - 56 minutes - 40.8 MBBreaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion Hosted by: James Patrick It took a while for me to admit that I wanted to be a photographer. I worked in marketing after college and anytime I was at a public event, I would never say that I was trying to build a career as a photographer. I would say, “I work in marketing.” Until the day I said, “I’m a photographer.” This is when I realized I needed to set a plan to get out of my marketing caree...
BTI # 526: Dumbest Things Photographers Tried to Steal Business
July 18, 2023 12:54 - 8 minutes - 6.8 MBDumbest Things Photographers Tried to Steal Business Hosted by: James Patrick In today;s episode, we’re going to dive into the absolutely most absurd acts I’ve seen photographers take to either steal business or to prevent others from earning business. “Someone else winning does not mean that you lost.” IN THIS EPISODE Personal experiences James has had. Sneaky things photographers may sneak into contracts. The importance of having client loyalty. Celebrating others in your in...
BTI # 525: The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching)
July 14, 2023 15:14 - 27 minutes - 21 MBThe Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching) Hosted by: James Patrick Today, we’re going to talk about how your ego can ruin your media chances. “You should be an equal participant in spreading the editorial narrative.” IN THIS EPISODE Things you shouldn’t do when you have media features, How you should approach a media partnership. The importance of sharing your media features with your audience. When you should just buy an ad. Why you...
BTI # 524: Drawing the Line: When Photoshoot Onlookers Cross Boundaries
July 11, 2023 12:52 - 12 minutes - 9.62 MBDrawing the Line: When Photoshoot Onlookers Cross Boundaries Hosted by: James Patrick At what point does watching a photoshoot that’s happening in public cross a line? At what point does it become intrusive? Let’s talk about this since it happens quite often. “Modeling while in a public place is intended exclusively for the work that’s being created.” IN THIS EPISODE Why this happens so often. When it’s not a problem versus when it is. Examples of when it becomes a probl...
BTI # 523: Let’s Talk About Sales with Sheley Brien
July 07, 2023 07:00 - 49 minutes - 36.9 MBLet’s Talk About Sales with Sheley Brien Hosted by: James Patrick We’re going to be talking about sales today. I love talking about sales, it seems to make so many of our listeners get a little bit uncomfortable, in a good way. Sales is something that can frustrate a lot of you or leave you feeling overwhelmed, not knowing what you need to do. Oftentime, many of us will try to go down these rabbit holes and figure out “how to sell without selling,” or create sales without having to b...
BTI # 522: Dumbest Things I’ve Spent Money on as a Business Owner
July 04, 2023 15:00 - 9 minutes - 7.23 MBDumbest Things I’ve Spent Money on as a Business Owner Hosted by: James Patrick Today, we’re going to be diving into the stupidest things I’ve ever spent money on. I’ve made some questionable decisions with my earned cash. “We have never regretted investing in our user experience.” IN THIS EPISODE The dumbest things James has spent money on as a business owner. Why some popular social media “strategies” aren’t worth it. How to avoid the wrong hires. Things J...
BTI # 521: Crafting Short Form Content that Goes Viral with Hilary Billings
June 28, 2023 16:44 - 45 minutes - 32.6 MBI’ve talked a lot on this show about the importance of attention. I’ve described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us. My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention. “People are making a decision in 2.5 seconds whether or not they are going to scroll or they’re going to keep watching ...
BTI # 520: The Most Annoying People Trying to Get Published
June 27, 2023 14:41 - 6 minutes - 5.4 MBThe Most Annoying People Trying to Get Published Hosted by: James Patrick Today, we are going to discuss in detail who the most annoying people trying to get published right now are and their characteristics. “Media features and working with the media is a mutually beneficial relationship.” IN THIS EPISODE The 7 types of annoying people and why. Should the amount of followers you have get you published? Why one moment of success won’t turn into consistent media cove...
BTI # 519: Launching a Photo Biz from Scratch with Shayla Pelton
June 22, 2023 18:03 - 48 minutes - 35.7 MBLaunching a Photo Biz from Scratch with Shayla Pelton Hosted by: James Patrick Today, we get to chat about something I get a lot of joy out of which is building a career in the photography industry. Whether or not you’re in the photography business you can relate this to establishing something that you have a passion for, building a support network for it, and the lessons you learn along the way. My guest today is Shayla Pelton. “Yes, the market can be oversaturated, b...
BTI # 518: Client Confidential: Red Flags for Crappy Clients
June 20, 2023 14:00 - 9 minutes - 7.39 MBClient Confidential: Red Flags for Crappy Clients Hosted by: James Patrick In today’s episode, we’re going to peel back the glossy exterior and dive head first into the world of red flags when dealing with client relationships. “When they have been ripped off by every service provider they’ve hired, the common denominator is them, not the service provider.” IN THIS EPISODE Personal examples from James’s experience when he stood his ground and when he did not. Whe...
BTI # 517: Overcoming Imposter Syndrome with Neelima Chittapu
June 14, 2023 14:35 - 37 minutes - 27.9 MBOvercoming Imposter Syndrome with Neelima Chittapu Hosted by: James Patrick At our 9th annual Get Published Live event last month, we had an attendee express that they wanted to make sure that they fit in with the group. Of course, the answer was yes absolutely you do. It reminded me of the first time I went to a mastermind session and compared myself to every other person in the room. What I learned is that everyone else was thinking the same thing and it’s a part of the impos...
BTI # 516: The Most Daily Effective Schedule for Entrepreneurs
June 13, 2023 16:27 - 8 minutes - 6.72 MBThe Most Daily Effective Schedule for Entrepreneurs Hosted by: James Patrick Today, I’d like to share the morning routine of a social media influencer and the dangers behind this message for entrepreneurs. “There is not a wrong answer as long as it’s you that’s deciding what is best for you.” IN THIS EPISODE How the perfect day for an entrepreneur should look. Lies about morning routines. The dangers behind striving in entrepreneurship. What does success look ...
What Got People Published at Get Published LIVE
June 09, 2023 15:13 - 45 minutes - 34 MBIn today’s live coaching session, we’re going to be diving into feedback we got from the media partners and magazine editors at Get Published LIVE on all the things that stood out to them and helped people get cast for media features. We’ll also dive into things that didn’t work in people’s applications. “The more comprehensive the pitch, the easier it was for the editor to get a more holistic view on the subject.” IN THIS EPISODE This year’s focus for Get Published LIVE...
BTI # 514: Effectively Scale Your Business with Emylee Williams
June 07, 2023 17:35 - 54 minutes - 41.7 MBEffectively Scale Your Business with Emylee Williams Hosted by: James Patrick Today, we are talking about how to stand out and build a brand worth being seen, how to communicate the value of that brand to the right audience, and then how you convert that audience to consumers in your business. My guest today is Emylee Williams. She is the co-founder of Boss Project. “People will pay for an experience.” IN THIS EPISODE An update on how Get Published 2023...
Blowing the Whistle on Crappy Coaches (and what we should do instead)
June 06, 2023 14:32 - 9 minutes - 6.86 MBIn this eye-opening episode, we dive into the world of coaching, shedding light on the darker side characterized by bad coaches who misuse their power, display arrogance, and take advantage of their privileged positions. We instead believe in empowering our clients and creating positive change within the coaching community. Tune in as we reveal the eight crucial aspects that every coach should prioritize when working with their clients. From fostering a safe and inclusive environment to pr...
BTI # 512: Get Published Panel 2020
May 17, 2023 16:33 - 1 hour - 66.8 MBGet Published Panel 2020 Hosted by: James Patrick Since it is the week of Get Published LIVE 2023, we are dipping into our archives again and have a really awesome replay for you. This is from FITPosium 2020. We were completely virtual and pulled together one of the most diverse and knowledge filled media panels ever. This panel features a host of different editors and publishers. This episode will give you insight and knowledge on how to stand out in your pitches. ...
BTI # 511: Biggest Missed Opportunity in Media Pitches
May 16, 2023 06:46 - 12 minutes - 10.3 MBBiggest Missed Opportunity in Media Pitches Hosted by: James Patrick It is the week of Get Published LIVE 2023! It’s our 9th annual conference where we gather entrepreneurs, content creators, writers, and more to learn how to land and leverage earned media. We already have 40 magazine features booked, 12 podcasts booked, and 6 digital media features booked. Today, I want to talk about some of the things we noticed going through the submissions from all the attendees. ...
BTI # 510: Is Your Spouse Holding Back Your Career?
May 12, 2023 17:03 - 26 minutes - 21 MBIs Your Spouse Holding Back Your Career? Hosted by: James Patrick On today’s show we are diving into the question is your spouse holding back your entrepreneurial potential? “After 2 hours, 75% have said that they felt their spouse or partner, current or past tense, has either gotten in the way, slowed down, or held their career back in some way, shape, or form.” IN THIS EPISODE Why James is talking about this today. Why someone may hold you back. Feelings th...
BTI # 509: Get Published Media Panel 2019
May 10, 2023 16:30 - 1 hour - 52.3 MBGet Published Media Panel 2019 Hosted by: James Patrick We are just over a week out from Get Published Live 2023 and that means there are only days left to enter in for this year’s casting search. We have dozens of magazines, dozens of podcasts, and online media features casting for hundreds upon hundreds of media features. Go to getpublished.live to enter in and join us. Today, we are dipping into our archives. This is a panel from FITposium 2019 with some amazing magazine edi...
BTI # 508: Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features
May 09, 2023 14:46 - 8 minutes - 7 MBGet Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features Hosted by: James Patrick There are ultimately only four steps that you need to take in order to earn media or to get published. It doesn’t matter whether you’re an influencer, an entrepreneur, a brand manager, or a content creator. Let’s talk about these four steps and what you need to know about them today. “Research, pitch, deliver, repeat.” IN THIS EPISODE The 4 s...
BTI # 507: Picture Perfect - A Career Without Barriers with Sophie Kietzmann
May 04, 2023 15:47 - 51 minutes - 39.3 MBPicture Perfect - A Career Without Barriers with Sophie Kietzmann Hosted by: James Patrick Today, we’re going back to the origin of our podcast and I’m bringing on a fellow photographer to chat with me. The show started as a show for creatives and artists to figure out ways to navigate through this industry landscape. What I learned over the course of 500 episodes is that some of the challenges that we as creative entrepreneurs face, you as an entrepreneur also face. That’s when we d...
BTI # 506: How Being a Guest on Podcasts Can Benefit You and Your Brand
May 03, 2023 17:41 - 2 minutes - 2.37 MBHow Being a Guest on Podcasts Can Benefit You and Your Brand Hosted by: James Patrick When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts. “Listeners are extremely loyal to the shows that they subscribe to.” IN THIS EPISODE Why you should want to be featured on podcasts. The benefit of a l...
BTI # 505: Three Exercises to Master Your Communication with Brenden Kumarasamy
April 26, 2023 18:36 - 49 minutes - 38.6 MBThree Exercises to Master Your Communication with Brenden Kumarasamy Hosted by: James Patrick I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, “Tell you what, I’ll hook you up with an independent study for these upper division credits, but in exchange you have to teach one of my classes for me next semester.” I ...
BTI # 504: Get Your Magazine Pitches to Stand Out
April 25, 2023 06:15 - 2 minutes - 2.32 MBGet Your Magazine Pitches to Stand Out Hosted by: James Patrick With so many people pitching to media outlets, hoe do you get your pitches to stand out? Let’s talk about that today. “It is not about what you do or who you are, so much as it is about what you want to do for that publication.” IN THIS EPISODE Ways to get your media pitches to stand out. How to lead with value and why it matters. The power of follow up. Where you can go next month to learn everyt...
BTI # 503: Why Your Content is NOT Standing Out - Live Coaching
April 21, 2023 17:09 - 18 minutes - 14.5 MBWhy Your Content is NOT Standing Out - Live Coaching Hosted by: James Patrick Is your content not being seen online? Today, we’re going to be talking about why and how we can fix that. “Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest.” IN THIS EPISODE How to reach a wider audience authentically. Two reasons why your content isn’t being seen. What you do have control over when it comes to your content...
BTI # 502: Finding Your Voice in Podcasting with Alicia Haygood
April 19, 2023 12:01 - 58 minutes - 54 MBFinding Your Voice in Podcasting with Alicia Haygood Hosted by: James Patrick In today’s episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It’s the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport. My guest today is the host of the Scottsdale Vibes podcast, Alicia Haygood. “Everyon...
BTI #501: TikTok Ban - What it Means For You
April 18, 2023 16:03 - 8 minutes - 7.04 MBTikTok Ban - What it Means For You Hosted by: James Patrick Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S. state to vote to pass legislation that bans TikTok from all personal devices. According to CNN, the bill is going in front of the governor and if the governor signs the bill, it will go into effect most likely in January 2024. There has been a lot of reporting over security concerns that come with the app. Particularly how it relat...
500th Episode LIVE
April 14, 2023 15:19 - 44 minutes - 34 MBWelcome to our 500th episode of the Beyond the Image Podcast! We have a lot we’re going to be diving through, including the evolution of the podcast and where content creation is right now, where it’s going, and what you need to know about the content that will move your business in the direction you want to be going. We also have a whole bunch of announcements, giveaways, and prizes this episode so make sure you listen all the way through! “This is about building content that connects to...
BTI # 499: How Getting Published Can Grow Your Business
April 11, 2023 14:55 - 2 minutes - 2.09 MBHow Getting Published Can Grow Your Business Hosted by: James Patrick Earned media, or getting published, is the fastest way to grow your business. But how does this happen? Let’s dive into this today. “Landing media features amplifies your authority.” IN THIS EPISODE The 2 ways getting published grows your business. Getting validation in the field you are in. How to get new leads into your ecosystem. Where you can land top features next month! Attend...
BTI # 498: What is Earned Media?
April 07, 2023 16:02 - 3 minutes - 2.68 MBWhat is Earned Media Hosted by: James Patrick When I say “getting published” the thing that comes to mind is landing a feature in a magazine. But what do I mean when I say “earned media?” “Earned media has a 4x engagement compared to advertising.” IN THIS EPISODE The definition of earned media. Different media outlets you can earn. Do you have to pay for earned media? Advertising versus earned media. How to amplify your authority and generate new leads for yo...
BTI # 497: How to Get Your Magazine Pitches to Stand Out
April 05, 2023 14:17 - 2 minutes - 2.35 MBHow to Get Your Magazine Pitches to Stand Out Hosted by: James Patrick With so many people pitching to media outlets, how do you get your pitches to stand out? Let’s talk about that in today’s episode. “90% of people will only send 1 single pitch and never follow up.” IN THIS EPISODE Ways to stand out when pitching to media outlets. What media outlets are looking for in your pitch. The importance of follow up. How to get published as early as next month. ...