BTI # 521: Crafting Short Form Content that Goes Viral with Hilary Billings

Beyond the Image Podcast

English - June 28, 2023 16:44 - 45 minutes - 32.6 MB - ★★★★★ - 362 ratings
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Previous Episode: BTI # 520: The Most Annoying People Trying to Get Published

Next Episode: BTI # 522: Dumbest Things I’ve Spent Money on as a Business Owner

I’ve talked a lot on this show about the importance of attention. I’ve described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us.

My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention.

“People are making a decision in 2.5 seconds whether or not they are going to scroll or they’re going to keep watching a video.”

IN THIS EPISODE

Hilary’s background and how she started honing in on the currency of attention.

The power of doing your research and applying it correctly.

What is short form content and why has it gained so much momentum?

The biggest mistakes people make when creating short form content.

The important of intentionality.

The 3 things a video needs in order to do well.

What defines a successful video?

The most overlooked piece of video creation.

How we are served content on social media and how to use that for your advantage.