Beyond the Image Podcast artwork

Beyond the Image Podcast

577 episodes - English - Latest episode: 30 days ago - ★★★★★ - 361 ratings

Develop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image! Check out more details at JamesPatrick.com on on Instagram @JPatrickPhoto

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Episodes

BTI # 574: Be the Perfect Podcast Guest with Ella Lucas-Averett

February 28, 2024 15:14 - 48 minutes - 36.5 MB

Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat.    In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience.  “In order to stand out, in ...

BTI # 573: Getting Rejected to Speak on Stage

February 27, 2024 20:44 - 11 minutes - 8.91 MB

Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it.  “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.” IN THIS EPISODE Why it’s important for James to share this experience.  The most effective way of getting new leads from your target audience.  How to create a proper submission. What you can do...

BTI # 572: Avoid Being Taken Advantage of in Business

February 23, 2024 16:21 - 11 minutes - 8.1 MB

Avoid Being Taken Advantage of in Business  Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business?   In this episode, we’re going to talk about how to spot it and how to respond to it.  “You are not required to deal with someone’s emotional immaturity.” IN THIS EPISODE Red flags to look out for when doing business.  Why you need to get all the details. The importance of making sure you have your contracts signed before moving...

BTI # 571: The Software Every Entrepreneur Needs

February 13, 2024 15:51 - 8 minutes - 6.83 MB

The Software Every Entrepreneur Needs Hosted by: James Patrick I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot.  “What is the best software for…?” “What is the thing you use for…?”  Regardless of what the question was, I have an answer for you in today’s episode.    “The best one to use is the one you’re using right now.” IN THIS EPISODE Why entrepreneurs are asking for input on this specific topic. Finding what works for you.  Wh...

BTI # 570: Get Your Brand to Stand Out with Chris Do

February 08, 2024 16:53 - 43 minutes - 33 MB

Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine.  “You’re either selling or being sold to.” IN THIS EPISODE How Chris started in branding.  Why entrepreneurs struggle to understand how their brands work in the marketplace.  The importance of getting on the other side of the lens.  Who will be the future millionaires and billion...

BTI # 569: Jerks Who Undercut Rates

February 06, 2024 15:50 - 3 minutes - 3.26 MB

Jerks Who Undercut Rates Hosted by: James Patrick A photographer tried to poach my clients by telling them he would charge them less.    In this episode, I’m sharing why it didn’t and won’t work out for him.  “Competing exclusively on price will eventually put you out of business.” IN THIS EPISODE 4 reasons undercutting prices won’t work.  What caliber of clients you’ll land if you lower your rates.  The reputation you will get among clients.  The long term effects. Connect wit...

BTI # 568: Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie

January 31, 2024 15:55 - 34 minutes - 23.5 MB

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it’s too far away to actually impact me. But, what if it was within your own company, email or social media account?   In this episode, we’re talking about what you as ...

BTI #567: When Everyone Does What You Do

January 30, 2024 05:32 - 6 minutes - 5.18 MB

When Everyone Does What You Do Hosted by: James Patrick “But everyone is a photographer now.” That was told to me by a photographer as a reason why their business was struggling. Let’s talk about why this isn’t a valid reason.      “Ifl that is what you believe, then it’s going to be true.” IN THIS EPISODE The same thing James has heard for 20 years.  What you should believe about any industry.  The one thing that will keep you competitive in any market place.  How to keep your ...

BTI # 566: Dealing with POS Critics

January 23, 2024 16:20 - 9 minutes - 7.17 MB

Dealing with POS Critics  Hosted by: James Patrick Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques.   Today, let’s talk about how to navigate this and deal with these people.  “No one has the right to get between someone and something that they are passionate to pursue.” IN THIS EPISODE Realizing you won’t be good right when you start anythi...

BTI # 565: Avoiding New Year Burnout with Dr. Meredith Butulis

January 17, 2024 16:02 - 51 minutes - 38.2 MB

Avoiding New Year Burnout with Dr. Meredith Butulis Hosted by: James Patrick Today, I’m exhausted and already on my third cup of espresso and it’s barely noon. Part of this is because it’s the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I’ve gained momentum and I’m starting the year ahead.    Well, this can lead to some burnout. So, that’s what we’re going to dive into in ...

BTI # 564: How NOT to Blow Your Podcast Interviews

January 16, 2024 16:30 - 7 minutes - 6.07 MB

How NOT to Blow Your Podcast Interviews  Hosted by: James Patrick Congratulations! You just booked an interview on a podcast. So today, we’re diving into how not to blow this opportunity.  “Podcasts are a phenomenal way not only to amplify your authority but to generate leads for your business.” IN THIS EPISODE Why podcasts are great for your business.  Who’s fault is it if the podcast gets screwed up? How to prepare yourself as a guest. The 3 things you need to do when being interv...

BTI # 563: Finding Your Summit with Jenn Drummond

January 11, 2024 07:25 - 42 minutes - 31 MB

Finding Your Summit with Jenn Drummond Hosted by: James Patrick Now that we’re into a New Year and I’m sure you’ve set some aggressive goals for yourself and hopefully a plan to achieve those goals, I wanted to bring on a special guest.     My guest today is Jenn Drummond. She just dropped her brand new book called, “Break Proof: 7 Strategies to Build Resilience and Achieve Your Life Goals.” She wrote this book at the end of achieving a World Record.  “If you’re not having fun and en...

BTI # 562: Clients Not Paying? How to Respond

January 10, 2024 07:58 - 11 minutes - 8.96 MB

Clients Not Paying? How to Respond Hosted by: James Patrick Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we’re diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future.  “Always have terms and conditions.” IN THIS EPISODE 5 recommendations on how to get your invoices paid in a timely manner.  Why your terms and conditions matter. A simple and overlooked step you...

BTI # 561: How to Get Published in ICON with Chelsea Clarke - LIVE

January 04, 2024 16:03 - 1 hour - 47.5 MB

How to Get Published in ICON with Chelsea Clarke - LIVE Hosted by: James Patrick In this episode, we’re explaining why our team created ICON Refined Magazine and how to contribute to future issues of the magazine or be featured in future issues of the magazine.   The editor of ICON Refined magazine, Chelsea Clarke, is on the show today to answer all your questions, “Entrepreneurs are a unique breed.” IN THIS EPISODE Chelsea’s background and history. All about rebranding, What mak...

BTI # 560: Well… That Didn’t Work! My Best Failures of 2023

January 03, 2024 15:21 - 11 minutes - 9.21 MB

Well… That Didn’t Work! My Best Failures of 2023 Hosted by: James Patrick Happy New Year!    I have a little bit of a bone to pick with the annual recaps, the top nines, and all the posts reflecting on the past year and only shedding light on the things that were positive or reframing things so they look more positive to our audience members.   Let’s talk about this today! “Our focus is to foster and empower those around us.” IN THIS EPISODE What tends to happen when we see oth...

BTI # 559: How to Set Your 2024 Business Goals

December 22, 2023 15:05 - 49 minutes - 34.8 MB

How to Set Your 2024 Business Goals Hosted by: James Patrick This is the 3rd year hosting the annual business strategy session. The goal of this session is to help give clarity when it comes to setting your goals for the New Year.   “We don’t check back in on the goals we’re setting for ourselves.” IN THIS EPISODE Reasons why accomplishing goals we set is difficult.  Why you need to check in on your goals.  Small goals versus big goals.  How to accomplish big goals.  Measuring your...

BTI# 558: Why Your Sales Suck

December 19, 2023 15:56 - 9 minutes - 7.36 MB

Why Your Sales Suck Hosted by: James Patrick In this episode, James is talking about the biggest reason why business owners aren’t selling.  “You cannot make a sale you did not ask for.” IN THIS EPISODE The main reason you’re not selling.  How to start making more sales.  The excuses we tell ourselves. Why you should make your offer the most important thing you talk about.  Getting the results you want.    Grab you legacy planner here: https://jamespatrick.com/legacy/ Connect w...

BTI# 557: How to Hack Productivity

December 14, 2023 16:10 - 20 minutes - 15.7 MB

How to Hack Productivity Hosted by: James Patrick   In today's episode, we have a huge announcement for you.    James is also going to talk about goal setting, what he used to struggle with while setting goals, and how to get productive throughout the year.  “We are wired to procrastinate on things.” IN THIS EPISODE A huge announcement!! What usually happens when we set goals.  Setting goals and forgetting them.  The power of checking in on your goals.  How to break your ann...

BTI # 556: Funny Thing About Regret is…

November 28, 2023 14:57 - 7 minutes - 6.27 MB

Funny Thing About Regret is… Hosted by: James Patrick   After reading a book about regret by Daniel Pink, I started to think about the biggest regrets I’ve had in 20 years of entrepreneurship. In this episode, I’m sharing those with you and what they all have in common.    “I am fair more likely to regret the things that I did not do, then the things that I took a shot at.” IN THIS EPISODE James’s biggest regrets over the years.  The consequences from these regrets.  The common...

BTI # 555: Saving Yourself From Burnout

November 21, 2023 15:23 - 8 minutes - 6.22 MB

Saving Yourself From Burnout  Hosted by: James Patrick   Do you ever feel like you just don’t want to work? This tends to come up a lot more around the holiday season and the past few years haven’t helped. Let’s dive into this today. “Your energy is a finite resource.” IN THIS EPISODE What burnout is. 3 things you can do to help. How to protect your energy. The power of reframing your experiences. Why you need to fill your own cup. Connect with James  Website: jamespatrick.co...

BTI # 554: I’d Much Rather Be Doing This

November 14, 2023 15:20 - 13 minutes - 11.4 MB

I’d Much Rather Be Doing This Hosted by: James Patrick   I’ve been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let’s talk about what I found and didn’t find in these portfolios.  “If you’re waiting for permission to start doing something, it’s not going to come.” IN THIS EPISODE What should be included in your portfolio and why.  How to do the work you want t...

BTI # 553: Redefining Your Vision with Nickolas Duarte

November 08, 2023 15:05 - 50 minutes - 30.4 MB

Redefining Your Vision with Nickolas Duarte Hosted by: James Patrick   We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they’re put  together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace.    So, today on the show, my guest is Nickolas Duarte. He was one of the first guests when we first launched this show.    “Do I ...

BTI # 552: Book More Clients with Jane Goodrich

November 02, 2023 15:44 - 54 minutes - 39.4 MB

Book More Clients with Jane Goodrich Hosted by: James Patrick   In today’s episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients.   My guest today is fellow photographer, Jane Goodrich. She’s the founder of Picsello. “People buy from people.” IN THIS EPISODE Why marketing is important in your business.  Misconceptions about sales and marketing.  Not doing everything and when to outsource.  ...

BTI # 551: Nightmare at the Studio

October 31, 2023 06:55 - 16 minutes - 1.71 MB

Nightmare at the Studio Hosted by: James Patrick   There’s times when I’m in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I’ve ever had. Happy Halloween! “This could end up with something interesting or this could end up with me dead.” IN THIS EPISODE Tales from the camera operator.  When someone pulled a gun during a photoshoot.  James being choked by his client’s husband.  Being detained during a ...

BTI # 550: Lead Magnets That Convert

October 27, 2023 15:54 - 32 minutes - 24.8 MB

Lead Magnets That Convert Hosted by: James Patrick   Today, we’re diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients.    “The goal of a lead magnet is to draw in leads into your brand, into your business.” IN THIS EPISODE The three types of leads. Types of lead magnets. What determines an effective lead magnet.  What your lead magnet must do and why yours may not be working.  Mistakes to avoid.  What cont...

BTI # 549: Will Someone Publish My Book? Part 1

October 25, 2023 15:49 - 22 minutes - 16.8 MB

Will Someone Publish My Book? Part 1 Hosted by: James Patrick   Today, we’re diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There’s no guarantee of how this series will end, but I will stay transparent with you along the way.  “Rejection is part of the creative process.” IN THIS EPISODE ...

BTI # 548: Why Your Lead Magnet is Failing

October 17, 2023 14:49 - 15 minutes - 11.6 MB

Why Your Lead Magnet is Failing Hosted by: James Patrick   Today, we’re diving into what makes an effective lead magnet and how to fix it if it’s not working.  “An effective lead magnet is a way to enhance the trust and rapport you have with your audience.” IN THIS EPISODE What tells you if the lead magnet is working or not.  Why you would want to create a lead magnet for your customers.   Benefits of having a lead magnet.  The power of an email list.  The biggest mistakes peopl...

BTI # 547: Art of the Side Hustle with Julie Bonner

October 11, 2023 11:46 - 56 minutes - 44.9 MB

Art of the Side Hustle with Julie Bonner Hosted by: James Patrick   So many of our journey’s start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That’s how so many of my different brands and businesses were built, including my photography business which I started while working in another career.   In this episode, my guest and I are talking about the culture and the economy of the side hustle. ...

BTI # 546: Blowing Magazine Opportunities - Live Coaching

October 09, 2023 10:51 - 22 minutes - 17.8 MB

Blowing Magazine Opportunities - Live Coaching  Hosted by: James Patrick   On this week’s live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets.  “The media's role is not to be a publicity platform for you exclusively.” IN THIS EPISODE Big news about the launch of Icon Refined Magazine.  What you need to bring in your magazine pitches.  A quick sample sentence to put in your pitches. Thinking like a true conte...

BTI # 545: Getting 100 Leads in 10 Days with Sara Frenza

October 04, 2023 08:00 - 48 minutes - 27.8 MB

The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business.    In today’s episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence.    My guest today is Sara Frenza.  “Lead generation is a fundamental aspect of not only starting a business, but growing a business.” IN THIS EPISODE The purpose of a lead magnet and why...

BTI # 544: The Rags to Riches Lie

October 03, 2023 07:52 - 10 minutes - 7.76 MB

The Rags to Riches Lie  Hosted by: James Patrick In this episode, James has a story for you that may change your perspective on the rock bottom stories you’ve heard from some influential people. “Stop comparing your path to the paths of others.” IN THIS EPISODE The truth behind most rags to riches stories. Why influencers and entrepreneurs may share false stories. How to properly share a failure story. Where you came from matters. What coaches can do better. Manufactured gimmicks ...

BTI # 543: I Lost a 1 Million Dollar Contract

September 26, 2023 06:59 - 10 minutes - 8.74 MB

I Lost a 1 Million Dollar Contract Hosted by: James Patrick   Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today’s episode.   “If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again.” IN THIS EPISODE The story of how James lost a million dollar contract. What small error cost the contract. Why...

BTI # 542: How Media Pitching Has Evolved - Live Coaching

September 18, 2023 15:25 - 26 minutes - 22 MB

How Media Pitching Has Evolved - Live Coaching  Hosted by: James Patrick   Today, James is going to be talking about how pitching media outlets has evolved over the years.  “Journalists are receiving 20-30  cold pitches a day.” IN THIS EPISODE How James has shifted his pitches personally.  The two different types of pitches and how to use them.  What to include in your pitch.  How many people should you pitch to? Standing out from other pitches.  Why you should follow up.  I...

BTI # 541: How Companies Exploit Models

September 13, 2023 20:11 - 10 minutes - 7.93 MB

How Companies Exploit Models  Hosted by: James Patrick   Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they’re offering isn’t equal to what you are being asked to provide. Let’s talk about this today. “If this is how they’re willing to treat professional service providers, imagine how they treat their clients.” ...

BTI # 540: Pitches Worth Reading with Madison Rutherford

September 07, 2023 04:40 - 1 hour - 51 MB

Pitches Worth Reading with Madison Rutherford Hosted by: James Patrick   My guest today is Madison Rutherford. She’s the associate editor and digital editor of Phoenix Magazine. Today, we’re talking about how to create pitches worth reading. “The most important part of the story is the first sentence and the last sentence.” IN THIS EPISODE Madison’s journalism journey. Interviewing famous people and what makes it unique. Changes in lifestyle journalism over the last 10 years. Inf...

BTI # 539: Surviving the Production from Hell

September 06, 2023 05:57 - 21 minutes - 15.2 MB

Surviving the Production from Hell  Hosted by: James Patrick   It’s taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I’ve had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair.   But, there’s an interesting end to this story so I’m sure you’ll gain something from my experience. Let’s talk about. “I did what a professional should do.” IN THIS EPISODE...

BTI # 538: How to Launch a Best Selling Book - Live Coaching

September 01, 2023 05:42 - 40 minutes - 30.8 MB

How to Launch a Best Selling Book - Live Coaching (E) Hosted by: James Patrick   Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list.  “Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI.” IN THIS EPISODE What James has been up to and what’s coming up. The big difference between self-publishing and traditional publishing. When you do...

BTI # 537: Creating Photos for Magazine Covers

August 23, 2023 20:33 - 8 minutes - 6.87 MB

Creating Photos for Magazine Covers Hosted by: James Patrick   We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let’s talk about it today.    “The image should be compelling enough to make someone stop and pause and take in that magazine visually.” IN THIS EPISODE What makes a photo suitable to appear on a magazine cover photo.  Relating to the demographic.  An emotional resonance Story telling.  A strong c...

BTI # 536: Saying No to Free Work

August 22, 2023 15:40 - 8 minutes - 6.98 MB

Saying No to Free Work Hosted by: James Patrick   Getting asked to work for free is annoying. So, today I’m going to share different ways to respond to inquiries when asked to work for free. “You do not have to work for exposure.” IN THIS EPISODE Using your years of experience to say no. Should you exchange free work in return to add more to your portfolio? The power of offering discounts for future work. Valuing your work and your time. Exploring different options to match your...

BTI # 535: Breaking Through Roadblocks with Tamika Robinson

August 16, 2023 15:37 - 45 minutes - 31.6 MB

Breaking Through Roadblocks with Tamika Robinson (E) Hosted by: James Patrick   In today’s episode we are going to talk about change and being faced with things we were not expecting; obstacles that we were not anticipating and how we navigate around those.   My guest today is Tamika Robinson. Tamika was a collegiate athlete in track and field, specifically a sprinter.  “Nothing;s forever and sometimes there’s no guarantee that plan A is going to work.” IN THIS EPISODE Tamika’s ...

BTI # 534: Why You’re Not Getting Stuff Done

August 15, 2023 16:01 - 9 minutes - 6.62 MB

Why You’re Not Getting Stuff Done Hosted by: James Patrick In today’s episode, James is diving into all the many projects he is working on and how they went from ideas on paper to actual tangible steps he could take to complete each project. “It’s easy to confuse being busy, by doing busywork, with being productive.” IN THIS EPISODE What it takes to start and keep your momentum when completing projects. Creating subtasks to tackle big projects. Why you may be stalling on certain to-d...

BTI # 533: Free Business Coaching LIVE

August 11, 2023 16:13 - 54 minutes - 40.7 MB

  Free Business Coaching LIVE Hosted by: James Patrick   Welcome to another week of live coaching. Today, James is answering all and any business questions LIVE from those who tuned in to the live. “The best way to compete with others in your industry is to draw your competition into an area they cannot compete with you in.” IN THIS EPISODE Updates on what James and his team are doing. How to communicate a shift in your business and clientele. Nurturing your audience with the ri...

Get Your Brand to Stand Out with Matt McWilliams

August 09, 2023 16:35 - 1 hour - 44 MB

On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen?    Our guest today is going to help you stand out regardless of what industry you’re in. His name is Matt McWilliams and he is the author of the new book, Turn Your Passions into Profits. “Getting 15 minutes of fame has never been easier.” IN THIS EPIS...

BTI # 531: Try Not to Suck at Business

August 08, 2023 14:13 - 9 minutes - 7.25 MB

Try Not to Suck at Business  Hosted by: James Patrick   The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108 years. Their manager at the time coined the phrase, “Try not to suck.” This was the rally cry that went on to win that year.    As an entrepreneur, we have to wade through a lot of crap and there are a lot of crappy professionals out there.    So, let’s talk about how to be an entrepreneur, regardless of what industry you’re in, wi...

BTI # 530: Navigating Entreprenuership with Renee Bauer

August 03, 2023 15:16 - 39 minutes - 29.4 MB

Navigating Entreprenuership with Renee Bauer Hosted by: James Patrick   Is this true for you? Who you are at the beginning of your entrepreneurial journey is not who you are 3 months, or 6 months, or 3 years into the process. As you shift in this journey, perhaps those in your circle may not recognize the person you have become. This could be even more delicate when that individual is a significant other.    We’re going to dive into this today and how to navigate through that. My g...

BTI # 529: Which Web Builder Should You Use with Gaby Fleming

July 26, 2023 15:39 - 1 hour - 54.9 MB

Which Web Builder Should You Use with Gaby Fleming Hosted by: James Patrick   With all the clients I work with, the idea of having a web presence is so crucially important. Whether it’s for displaying your portfolio, sales, or lead generation. A lot of my clients want to be able to create and manage their website themselves, either for financial reasons or to have that control.   When you set out to build a website on your own, you are going to be met with a plethora of different w...

BTI # 528: Proactive vs. Reactive Marketing (LIVE Coaching)

July 25, 2023 13:41 - 13 minutes - 10.2 MB

Proactive vs. Reactive Marketing (LIVE Coaching)  Hosted by: James Patrick   On today’s show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state. “Be seen, be heard, be read.” IN THIS EPISODE Current casting announcements. What the difference is between reactive and proactive marketing. The reason your business may not be consistent. Why proacti...

BTI # 527: Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion

July 19, 2023 05:42 - 56 minutes - 40.8 MB

Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion  Hosted by: James Patrick   It took a while for me to admit that I wanted to be a photographer. I worked in marketing after college and anytime I was at a public event, I would never say that I was trying to build a career as a photographer. I would say, “I work in marketing.” Until the day I said, “I’m a photographer.” This is when I realized I needed to set a plan to get out of my marketing caree...

BTI # 526: Dumbest Things Photographers Tried to Steal Business

July 18, 2023 12:54 - 8 minutes - 6.8 MB

 Dumbest Things Photographers Tried to Steal Business Hosted by: James Patrick   In today;s episode, we’re going to dive into the absolutely most absurd acts I’ve seen photographers take to either steal business or to prevent others from earning business. “Someone else winning does not mean that you lost.” IN THIS EPISODE Personal experiences James has had. Sneaky things photographers may sneak into contracts. The importance of having client loyalty. Celebrating others in your in...

BTI # 525: The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching)

July 14, 2023 15:14 - 27 minutes - 21 MB

The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching) Hosted by: James Patrick   Today, we’re going to talk about how your ego can ruin your media chances.  “You should be an equal participant in spreading the editorial narrative.” IN THIS EPISODE Things you shouldn’t do when you have media features, How you should approach a media partnership. The importance of sharing your media features with your audience. When you should just buy an ad. Why you...

Guests

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