BTI # 550: Lead Magnets That Convert
Beyond the Image Podcast
English - October 27, 2023 15:54 - 32 minutes - 24.8 MB - ★★★★★ - 362 ratingsVisual Arts Arts Business Careers careerdevelopment business entrepreneur marketing personaldevelopment sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Lead Magnets That Convert
Hosted by: James Patrick
Today, we’re diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients.
“The goal of a lead magnet is to draw in leads into your brand, into your business.”
IN THIS EPISODE
The three types of leads.
Types of lead magnets.
What determines an effective lead magnet.
What your lead magnet must do and why yours may not be working.
Mistakes to avoid.
What content should be included within the lead magnet.
Answering the “so what” question.
What should be on your landing page.
Ways to market your freebie.
Email sequences and what to include in your nurture emails.
Should you use a custom confirmation page?
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
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For more, visit jamespatrick.com