BTI # 552: Book More Clients with Jane Goodrich

Beyond the Image Podcast

English - November 02, 2023 15:44 - 54 minutes - 39.4 MB - ★★★★★ - 362 ratings
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Previous Episode: BTI # 551: Nightmare at the Studio

Next Episode: BTI # 553: Redefining Your Vision with Nickolas Duarte

Book More Clients with Jane Goodrich

Hosted by: James Patrick

In today’s episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients.

My guest today is fellow photographer, Jane Goodrich. She’s the founder of Picsello.

“People buy from people.”

IN THIS EPISODE

Why marketing is important in your business.

Misconceptions about sales and marketing.

Not doing everything and when to outsource.

Testing things out and how much to spend on each.

How to leverage social media.

Are you charging too much?

The importance of knowing your ideal client.

Market saturation and how to truly stand out.

Building your portfolio so it’s beneficial to you.