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BTI #433: Adding Emotion to Your Brand with Rachel Pesso
Beyond the Image Podcast
English - October 12, 2022 13:37 - 46 minutes - 27 MB - ★★★★★ - 362 ratingsVisual Arts Arts Business Careers business careerdevelopment entrepreneur marketing personaldevelopment sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Adding Emotion to Your Brand with Rachel Pesso
Hosted by: James Patrick
My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It’s a conversation that I’ve been wanting to have with Rachel for a long time.
“A good story includes an amazing photograph.”
IN THIS EPISODE
What a brand storyteller is and what Rachel does. How the look and esthetic of your brand can portray your goals. The key that brands need to tap into. The things you need to be clear on. Why brand consistency and cohesiveness is important. One of the biggest mistakes brands make and how to fix it. Being dynamic instead of static. Staying true to yourself along the way. Do you have to be in the spotlight of your brand? What the right design and story can do in partnership with marketing.
THIS WEEK! FITposium is on October 13-15th.
Join in-person or virtually at www.fitposium.com.
Dozens of opportunities for attendees to be published!
See past features @fitposium
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Connect with Rachel
Website: www.rachelpesso.com
Instagram: @rachelpesso
Websites: www.soulthemes.com
TikTok: @rachelpesso
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For more, visit jamespatrick.com