BTI #373: How to Beat Your Competition

At the age of 15, my sole priority was to look impressive to others, particularly girls.

This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James. 

A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. But, my goal was not to be a star football player. My goal was to look like a star football player. 

I made the mistake of putting too much effort in during practice and my coach ended up giving me a starting position. This was my worst nightmare come true. On the field, I could get hurt. An extremely busted up face would not look impressive to others, particularly girls.

And what happened in that game was even worse.

In today's episode, we are talking about how to actually beat your competition.

“If you are not drilling down and selecting a unique selling position, a unique advantage for your business, you are not playing to win, you’re only playing not to lose.”

IN THIS EPISODE

What happened to James at that horrifying football game. An important mistake many entrepreneurs make. How you can succeed even in a crowded marketplace. Having an unfair advantage and what it means. Quality matters. Examples of areas of innovation. The goal behind growing your unique selling position. Three questions you need to answer.

I’m hosting a free workshop on how to get more clients into your business on May 31. Details? Text me “WORKSHOP” at 480-605-3254

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

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For more, visit jamespatrick.com