BTI #372: Turning Free Stuff into Paying Clients
Beyond the Image Podcast
English - May 13, 2022 12:21 - 13 minutes - 10.3 MB - ★★★★★ - 362 ratingsVisual Arts Arts Business Careers business careerdevelopment entrepreneur marketing personaldevelopment sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole.
The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some extra holiday hours working for her selling candy apples.
At the age of 19, it was hard to say no to extra holiday hours. The manager suggested I give out free samples to encourage people to buy candy apples. Six hours later. I had sold 0 apples and ate 2, then I was fired.
Today, we’re going to talk about how to turn your free stuff into paying clients.
“Consumers today need to be nurtured so much longer than ever before.”
IN THIS EPISODE
The hesitation behind giving away free things. How consumers are operating today. Why giving away free resources and information is so important. The 6 elements of the consumer journey. Focusing on the relational value. The 3 options you have to add value. What a good lead magnet achieves.
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