Latest Software marketing Podcast Episodes
SaaS Breakthrough - Summer Break
SaaS Breakthrough - June 30, 2022 14:07 - 51 seconds ★★★★★ - 46 ratingsWe're taking a summer hiatus for the podcast and feeling excited to come back in the fall with new guests, new ideas, and new ways for you to execute your marketing campaigns. Until then, check out Banzai.io for more content like blog posts, webinars, and resources (assessments, checklists, and...
How Postal's Creative Gifting Campaigns Are Changing Customer Relationship Building
SaaS Breakthrough - June 06, 2022 16:19 - 32 minutes ★★★★★ - 46 ratingsMeet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passionate about authentic brand building and reintroduci...
How BetterHelp's Never-Before-Heard Mental Health Insights Can Change Your Work — and Life
SaaS Breakthrough - May 23, 2022 15:43 - 33 minutes ★★★★★ - 46 ratingsMeet Melissa Hummelt, licensed psychotherapist and Clinical Operations Manager at BetterHelp, the world's largest online therapy platform. In honor of Mental Health Awareness Month, this episode will teach you four mental health tips you've never heard before, as well as why mental health needs...
How Swipe Files Empowers Marketers to Shake the Status Quo of B2B SaaS Marketing
SaaS Breakthrough - May 09, 2022 14:39 - 27 minutes ★★★★★ - 46 ratingsMeet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial. In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what i...
How SMART Technologies Grew Revenue by 40% With a Unified Commercial Engine
SaaS Breakthrough - April 25, 2022 17:21 - 35 minutes ★★★★★ - 46 ratingsMeet Jenna Pipchuk, EVP & CSO of SMART Technologies, responsible for global sales, and her colleague, Jeff Lowe, EVP, CMO & CHRO, responsible for external brand strategy, marketing, communications, human resources, and facilities. In this episode, you'll hear how Jenna and Jeff created a new co...
How Flying Cat Marketing Increased a SaaS' Website Traffic by 387% and Gained 4x Revenue in One Year With SEO
SaaS Breakthrough - April 04, 2022 14:44 - 30 minutes ★★★★★ - 46 ratingsMeet Maeva Cifuentes, founder of Flying Cat Marketing, a women-led, full-service SEO agency for B2B martech, salestech, and proptech SaaS companies in hypergrowth. In this episode, you'll hear how Flying Cat Marketing quadrupled a SaaS client's revenue in one year entirely through search. You'l...
How Growth Sprints Is Challenging the Status Quo of Marketing Leadership and Management Roles
SaaS Breakthrough - March 21, 2022 14:03 - 34 minutes ★★★★★ - 46 ratingsMeet Brendan Hufford, the founder of Growth Sprints, which helps SaaS companies scale from $10M to $100M ARR. Brendan is also a growth marketer at Active Campaign. In this episode, a conversation about leadership gets real. You'll hear about hiring A-players, what it means to be a manager versu...
How Digital Reach Is Fighting Toxic Productivity in Marketing Leadership
SaaS Breakthrough - March 07, 2022 14:41 - 20 minutes ★★★★★ - 46 ratingsMeet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions that focus on integrations and automations. In this episode, the emphasis is on marketing leadership. You'll hear Mandy and Ashley's fun conversation as they disc...
How Help Scout's Online Publication Drove Awareness With a New ICP
SaaS Breakthrough - February 23, 2022 14:37 - 40 minutes ★★★★★ - 46 ratingsMeet Kristen Bryant Smith, the Director of Content Marketing at Help Scout, a certified B-corps whose software helps growing businesses better support their customers. Prior to Help Scout, Kristen spent three years at Wistia. In this episode, you'll hear about a powerful brand marketing initiat...
How Digital Reach Boosted Demo Bookings for a SaaS Company by 1,800% and SQLs by 500% using ABM and Intent Data
SaaS Breakthrough - February 07, 2022 14:48 - 24 minutes ★★★★★ - 46 ratingsMeet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions focusing on integrations and automations. In this episode, you'll hear about a SaaS case study where they combined ABM with intent data and a HubSpot integration ...
How Navattic's Website Redesign Led to a 40% MQL Conversion Rate
SaaS Breakthrough - January 24, 2022 20:39 - 23 minutes ★★★★★ - 46 ratingsMeet Natalie Marcotullio, the Head of Growth and Operations at Navattic, an interactive product tour platform that allows anyone to create an immersive demo. In this episode, you'll learn how to niche down to your true ICP, execute it effectively on a website redesign, and understand why it's v...
SaaS Breakthrough - How To Keep Your Marketing Team Engaged in 2022
SaaS Breakthrough - January 10, 2022 15:25 - 12 minutes ★★★★★ - 46 ratingsWelcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend enough time thinking about how to prepare our teams...
SaaS Breakthrough Roundup - The 7 Top Campaigns of 2021
SaaS Breakthrough - December 20, 2021 18:10 - 47 minutes ★★★★★ - 46 ratingsWelcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021. From LinkedIn to email marketing, you’ll learn how to replicate these results-driven campaigns. Enjoy! Notes: - 01:45 Paul Cowan at FreshBooks - 05:1...
How Mailshake Generated a 40% Growth in LinkedIn Referral Traffic by Activating Employees' Content
SaaS Breakthrough - November 29, 2021 18:23 - 29 minutes ★★★★★ - 46 ratingsMeet Alessandra Colaci, the VP of Marketing at Mailshake, an email automation and sales engagement platform that helps people make great first impressions with their prospects at scale through cold outreach. Alessandra's 15-year digital marketing career spans from B2B SaaS to B2C eCommerce. In ...
How Beacons Point Empowered Marketers With Community-Based Conversations
SaaS Breakthrough - November 15, 2021 15:40 - 35 minutes ★★★★★ - 46 ratingsMeet Alex Meade, VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, and the host of the "B2B Growth Marketer" Podcast. In this episode, you'll discover how to empower and inspire marketers through marketing. You'll hear how Alex built a community — Campfire Mastermind — ...
How Managed Solution Quadrupled Website Traffic in Three Months
SaaS Breakthrough - November 01, 2021 19:28 - 21 minutes ★★★★★ - 46 ratingsMeet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and more, especially as it relates to the HubSpot CRM. ...
Banzai Looks at the Current Landscape and the Future of Events
SaaS Breakthrough - October 18, 2021 19:52 - 25 minutes ★★★★★ - 46 ratingsMeet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events. She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, s...
Virtual Events - Six Tactics To Create Memorable Virtual Experiences
SaaS Breakthrough - October 04, 2021 14:50 - 20 minutes ★★★★★ - 46 ratingsWelcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences. As marketers, we have the responsibility not only to run events, but to craft memorable experiences that highlight our brand, o...
How Correlated Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign
SaaS Breakthrough - September 20, 2021 13:47 - 24 minutes ★★★★★ - 46 ratingsMeet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies. In this episode, you'll hear why Breezy decided to launch a LinkedIn a...
Open technology in the UK with OpenUK CEO Amanda Brock
What We Talk About When We Talk About Tech - September 08, 2021 15:00 - 57 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk with the CEO of OpenUK Amanda Brock about the role of open technology in the UK's tech industry and wider economy. Amanda explains the work of Open UK and highlights some of the work the organisation does to promote open technology. ...
How Qwilr Leveraged Research-Based Content for Lead Gen and Sales Enablement
SaaS Breakthrough - September 07, 2021 14:35 - 30 minutes ★★★★★ - 46 ratingsMeet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies. In this episode, you'll learn how Chr...
How Weekdone Launched a Spinoff Product From a Successful Segmentation Experiment
SaaS Breakthrough - August 23, 2021 14:25 - 27 minutes ★★★★★ - 46 ratingsMeet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole. In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all th...
Why we need digital anthropology: culture, ethics, and power in tech with Caitlin McDonald
What We Talk About When We Talk About Tech - August 18, 2021 17:00 - 48 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk with digital anthropologist Caitlin McDonald about what it means to be a digital anthropologist and why it matters in helping us to understand the way we build and use technology today. Caitlin begins by talking through how her work...
How Storyblok Generated 1,500+ Leads and Brand Awareness With Gated Assets
SaaS Breakthrough - August 09, 2021 14:00 - 34 minutes ★★★★★ - 46 ratingsMeet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system. In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets,...
Responsible technology and ethical venture capital: Reimagining possible futures with Sarah Drinkwater
What We Talk About When We Talk About Tech - July 28, 2021 17:00 - 47 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk with Sarah Drinkwater, the Director of Responsible Technology at Omidyar Networks to discuss how we can cultivate organisations and people that will enable a more equitable, responsible - and ultimately compassionate and exciting - te...
How Dooly Amplified a G2 Award With a Highly Creative Social Media Campaign
SaaS Breakthrough - July 26, 2021 13:58 - 28 minutes ★★★★★ - 46 ratingsMeet Camille Trent, Head of Content at Dooly, where she helps sales teams close more deals faster. In this episode, you'll learn the details of an incredible G2 social campaign that created invaluable flywheel awareness and was even shared by G2 themselves. You'll also hear about using creativi...
We need to talk about EdTech: Online resilience and privacy with Michelle Wolfe
What We Talk About When We Talk About Tech - July 21, 2021 13:00 - 56 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to privacy advocate Michelle Wolfe (aka "Stella" on Twitter) about the challenges of security and privacy in today's increasingly sinister landscape of surveillance capitalism. Taking in key terms (including the monstrosity that is ...
From technical stories to user stories: APIs and the evolution of the tech industry with Lorinda Brandon and Mike Amundsen
What We Talk About When We Talk About Tech - July 14, 2021 13:00 - 1 hour ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to Lorinda Brandon and Mike Amundsen about APIs and the evolution of the tech industry in the last 30 years in a very special episode - the first to feature two guests. We discussed issues of equality in the industry, in particular ...
How Hoppier Increased Virtual Events Attendance Rate to 70%
SaaS Breakthrough - July 12, 2021 14:02 - 28 minutes ★★★★★ - 46 ratingsMeet Thomas Paris, the Director of Marketing at Hoppier - the best way to provide physical experiences to virtual attendees: fresh morning coffee, virtual lunches, happy-hour drinks, personalized gifts, and so much more! In this episode, you'll learn about the virtual event series called "Let's...
Telling the stories of tech's trailblazers and laying the foundations of a more equitable future with Saron Yitbarek
What We Talk About When We Talk About Tech - June 30, 2021 12:00 - 40 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) are joined by Saron Yitbarek, Founder and CEO of audio learning platform Disco and co-host of the brilliant Command Line Heroes podcast, to discuss the virtues of audio learning in age of excessive screen time and the importance of highlig...
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