Latest Software marketing Podcast Episodes
How To Build Your Brand and Start a Podcast: A Reflection on 150 Episodes
SaaS Breakthrough - June 25, 2021 15:21 - 22 minutes ★★★★★ - 46 ratingsWelcome to a special SaaS Breakthrough Episode with Ashley Levesque, who's taking over as host for today. She's interviewing David Abrams to uncover his top insights on how to start a podcast to build your brand after hosting the previous 149 episodes. In this special interview, you'll hear how...
Psychology and storytelling in cybersecurity and skill development with Yin Mei [Clubhouse Special]
What We Talk About When We Talk About Tech - June 23, 2021 16:00 - 55 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to Yin Mei, Director of Strategy and Curriculum Design at Per Scholas about her career and background in psychology in this special episode that went out live on Chubhouse. In the conversation Yin talks about her journey into the fie...
Psychology and storytelling in and cybersecurity and skill development with Yin Mei [Clubhouse Special]
What We Talk About When We Talk About Tech - June 23, 2021 16:00 - 55 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to Yin Mei, Director of Strategy and Curriculum Design at Per Scholas about her career and background in psychology in this special episode that went out live on Chubhouse. In the conversation Yin talks about her journey into the fie...
Serving coding skill realness: How coding drag queen Anna Lytical teaches tech
What We Talk About When We Talk About Tech - June 16, 2021 14:00 - 39 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk with the "sickeningly entertaining" coding drag queen Anna Lytical about drag, software development, and the LGBTQ+ community in tech. Anna discusses how they found their way into the tech industry and explains how they gradually dis...
Virtual Event Roundup - 8 Marketers' Insights on Pivoting to High-Engagement Virtual Events
SaaS Breakthrough - June 11, 2021 16:43 - 39 minutes ★★★★★ - 46 ratingsGuests included in this episode are: - Kevin Ho from Wishpond - Mark Kilens from Drift - Jennifer Sabin fom Capacity - Len Markidan from Podia - Tarah Darge from timetoreply - Fiona Stevens from LoyaltyLion - Marcy Dobozy from Vidyard - Juliette Kopecky from LinkSquares
Impostor syndrome and the Dunning-Kruger effect in tech: The anxiety of curiosity with Jessica Rose
What We Talk About When We Talk About Tech - June 09, 2021 16:00 - 54 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk with Jessica Rose, a DevRel at CodeSee and advocate for improving access to technical education and the tech industry, about burnout, impostor syndrome and the challenges of learning the skills needed to navigate a fast-paced and occ...
Meme wrangling and the rough edges of software: Neal Ford on tech publishing, software architecture, and consulting at ThoughtWorks
What We Talk About When We Talk About Tech - June 02, 2021 09:00 - 54 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to author, software architect, and meme wrangler at ThoughtWorks about the importance of storytelling, language and communication in his worker as both a consultant and an educator. Neal discusses his career in tech publishing, with ...
How Upraw Media Is Helping SaaS Brands Take Their PPC to the Next Level
SaaS Breakthrough - May 28, 2021 14:58 - 40 minutes ★★★★★ - 46 ratingsMeet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital. In this episode, you'll hea...
How to fight your way into the tech industry: Nikema Prophet on bootcamps, job searching, and authenticity
What We Talk About When We Talk About Tech - May 26, 2021 10:00 - 1 hour ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk with Nikema Prophet, Community Marketing Manager at Armory, about how she fought her way into tech. Nikema recounts the ups and downs of getting started in the industry, including the challenges she faced as a founder, and discusses...
Content and community at Red Hat: How Matt Broberg helps software architects tell their stories
What We Talk About When We Talk About Tech - May 19, 2021 12:00 - 53 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to Matt Broberg, Managing Editor of Red hat's Enable Architect publication, about how Red Hat uses content and storytelling to support and engage with a broad community of software architects, engineers and sysadmins. Matt talks abo...
How Growth Gorilla's Content Promotion Framework Drives ROI For SaaS Brands
SaaS Breakthrough - May 14, 2021 13:31 - 43 minutes ★★★★★ - 46 ratingsMeet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies. In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you ne...
Open source developer advocacy at Facebook: Dmitry Vinnik on supporting and growing Facebook's 700 open source projects
What We Talk About When We Talk About Tech - May 12, 2021 11:00 - 48 minutes ★★★★★ - 1 ratingRich Gall (@richggall) and Jennifer Riggins (@jkriggins) talk to Dmitry Vinnik, an Open Source Developer Advocate at Facebook, about how he helps to enable developers around the world make use of the social media company's hundreds of open source projects. In the episode Dmitry discusses how C...
Belonging begins with discomfort: Building and measuring equity in tech with Abadesi Osunsade
What We Talk About When We Talk About Tech - May 05, 2021 09:00 - 45 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk with Abadesi Osunsade, the founder and CEO of Hustle Crew, VP of Global Community and Belonging at Brandwatch, and co-host of the podcast Techish, among many other things. Abadesi explains how she found her way into the industry and...
How LinkSquares Uses Creativity To Build Connections And Engagement In Virtual Events
SaaS Breakthrough - April 30, 2021 16:05 - 44 minutes ★★★★★ - 46 ratingsMeet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla. In this epi...
Machines made of words: Tech journalism from print to SEO to PR with Dylan Tweney
What We Talk About When We Talk About Tech - April 28, 2021 11:00 - 40 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to the former Editor in Chief of VentureBeat, Dylan Tweney, about tech journalism and the role it plays in the industry. Covering a history of tech journalism over the last two decades, from the days of print through to SEO- and soc...
The scent of Hashicorp: Talking experiential marketing with Jana Boruta
What We Talk About When We Talk About Tech - April 21, 2021 09:00 - 39 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Jana Boruta, Director of Global Events and Experiential Marketing at Hashicorp, about experiential marketing and how the events sector has adapted to the Coronavirus pandemic She explains how she and her team worked to make HashiC...
How Capacity Built a Steady Sales Pipeline With Content Syndication
SaaS Breakthrough - April 16, 2021 14:53 - 33 minutes ★★★★★ - 46 ratingsMeet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services ...
Bringing early stage startups to life: Go-to-market and telling founder stories with Austin Gunter
What We Talk About When We Talk About Tech - April 14, 2021 10:00 - 34 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Austin Gunter, Director of Marketing at Shoreline, an automation tool for cloud operations teams, about marketing early stage startups and building a go-to-market plan. Austin talks about his (perhaps accidental) niche as 'the f...
Just shut up and listen: How podcasts connect people and create conversations with Mandy Moore
What We Talk About When We Talk About Tech - April 07, 2021 11:00 - 43 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Mandy Moore, the producer and show manager of Greater Than Code - "a podcast that highlights the human side of technology" - as well as a range of other awesome podcasts. In this episode Mandy discusses her journey into the tech ...
How FreshBooks Is Leveraging Internal Data For Thought Leadership
SaaS Breakthrough - April 02, 2021 15:46 - 37 minutes ★★★★★ - 46 ratingsMeet Paul Cowan, CMO of FreshBooks - the # 1 accounting software in the cloud for self-employed professionals and their teams. Over a 20+ year career, Paul has held leadership positions at large corporations, then left them to launch startups from scratch. He has marketed phones, food, booze, to...
Listening and enabling: Talking DevRel and neurodiversity with Wesley Faulkner
What We Talk About When We Talk About Tech - March 31, 2021 10:00 - 44 minutes ★★★★★ - 1 ratingJennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Wesley Faulkner, DevRel at Daily, about how Developer Relations became a critical part of the software industry. Wesley gives his perspective of the history of DevRel, and provides a practical perspective on what it involves day-...
How Casted Is Challenging the Status Quo of Podcasting in Content Marketing
SaaS Breakthrough - March 26, 2021 16:36 - 44 minutes ★★★★★ - 46 ratingsMeet Holly Pels, Director of Marketing at Casted - the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation. In this episode, you'll hear abou...
Why APIs are a storytelling technology: Talking open ecosystems and open data with Mark Boyd
What We Talk About When We Talk About Tech - March 24, 2021 11:00 - 35 minutes ★★★★★ - 1 ratingRich Gall and Jennifer Riggins talk to Mark Boyd, founder of Platformable, an organization that helps governments and businesses develop tools and ecosystems that encourage participation. Mark talks about Platformable, explaining why it exists and how it works. He highlights some of the obsta...
[Part 2] How Banzai Is Rethinking Demand Generation in a Shifting Marketplace
SaaS Breakthrough - March 19, 2021 18:25 - 35 minutes ★★★★★ - 46 ratingsMeet Bryant Lau, the Director of Demand Generation at Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies. In this episode, we continue chatting with Banzai. You'll hear about Bryant's journe...
Coding in pastel mode: Building a community for self-expression at Glitch with Alexa Scordato
What We Talk About When We Talk About Tech - March 17, 2021 11:00 - 49 minutes ★★★★★ - 1 ratingRich Gall and Jennifer Riggins talk to Alexa Scordato, Head of Growth and Marketing at Glitch, a coding platform that makes it easy to build creative software projects. Alexa tells us why she loves working at Glitch, and describes how she approaches marketing to the diverse range of people that...
[Part 1] How Banzai Is Transforming The Event Marketing Automation Space
SaaS Breakthrough - March 12, 2021 19:12 - 37 minutes ★★★★★ - 46 ratingsMeet Corrine Stratton, Director of Marketing at Banzai, a leading event marketing solution. Corrine has a decade of experience in event management and content development for leading technology companies. In this episode, you'll hear about Demio plus Banzai, what this means for the event space,...
Please hype responsibly: Talking about complex systems with Gemma Milne
What We Talk About When We Talk About Tech - March 10, 2021 14:00 - 55 minutes ★★★★★ - 1 ratingJennifer Riggins and Rich Gall talk to Gemma Milne, journalist, broadcaster, researcher, and author of Smoke and Mirrors: How Hype Obscures The Future and How to See Past It. In this episode Gemma explains the role hype plays in the technology industry, how it shapes the way the public underst...
Please hype responsibly: talking about complex systems with Gemma Milne
What We Talk About When We Talk About Tech - March 10, 2021 14:00 - 55 minutes ★★★★★ - 1 ratingJennifer Riggins and Rich Gall talk to Gemma Milne, journalist, broadcaster, researcher, and author of Smoke and Mirrors: How Hype Obscures The Future and How to See Past It. In this episode Gemma explains the role hype plays in the technology industry, how it shapes the way the public underst...
Welcome to What We Talk About When We Talk About Tech
What We Talk About When We Talk About Tech - March 07, 2021 17:00 - 28 minutes ★★★★★ - 1 ratingWelcome to What We Talk About When We Talk About Tech. In this, the very first episode, Rich Gall and Jennifer Riggins explain why they started the podcast, how they found their way into the tech industry, and what they're excited to talk about with guests in future episodes. Follow the podcas...
Welcome to What We Talk About When We Talk About Tech
What We Talk About When We Talk About Tech - March 07, 2021 17:00 - 28 minutes ★★★★★ - 1 ratingWelcome to What We Talk About When We Talk About Tech. In this, the very first episode, Rich Gall and Jennifer Riggins explain why they started the podcast, how they found their way into the tech industry, and what they're excited to talk about with guests in future episodes. Follow the podcas...
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