Latest Platform partnerships Podcast Episodes
137: Marketing Against the Grain LIVE at the Nearbound Summit - Kipp Bodnar & Kieran Flanagan
Nearbound Podcast - November 14, 2023 09:00 - 44 minutes ★★★★★ - 21 ratingsKipp Bodnar, CMO of HubSpot, and Kieran Flanagan, CMO of Zapier, join Isaac and Jared to discuss four radical truths of marketing: distribution is undefeated, storytelling is unconditional, marketers flourish with AI, and marketers are creators. **Key Takeaways:** - Distribution is a key facto...
136 - SPECIAL RELEASE LIVE from the Nearbound Summit House
Nearbound Podcast - November 06, 2023 17:00 - 14 minutes ★★★★★ - 21 ratingsThe Nearbound Summit 2023 is LIVE, and we've recorded a special episode straight from the Nearbound Summit house. Jump into the summit here: https://www.airmeet.com/e/7d1feef0-c1f0-11ed-9a45-5382b7a1e084
135 - The Power of Owned Media - Anthony Kennada
Nearbound Podcast - October 31, 2023 08:00 - 49 minutes ★★★★★ - 21 ratingsAnthony Kennada, founder and CEO of Audience Plus, joins the Nearbound Podcast to discuss the power of owned media and the importance of building relationships with customers. Jared, Isaac, and Anthony explore shifting from traditional marketing tactics to creating ongoing conversations throug...
134 - SPECIAL RELEASE: Harry Mack Freestyles Nearbound Anthem?
Nearbound Podcast - October 24, 2023 08:00 - 23 minutes ★★★★★ - 21 ratingsHarry Mack, the freestyle rapper, drops a sick beat on today’s Nearbound Pod! Harry gained popularity through his YouTube channel, where he performs live freestyle rap on the fly for strangers. Harry joins Isaac and Jared to discuss the power of collaboration and authenticity. Harry shares his ...
133: Navigating Strategic Alliances - Xiaofei Zhang
Nearbound Podcast - October 17, 2023 08:00 - 44 minutes ★★★★★ - 21 ratingsHow do you partner with Salesforce, one of the biggest SaaS companies in the world? Xiaofei Zhang, head of Platform and Strategic Partnerships at ActiveCampaign tells how ActiveCampaign became the #1 marketing automation app on Salesforce’s AppExchange. And she spills the deets on how ActiveCa...
132: Making Outbound and Nearbound Work Together - Leslie Venetz
Nearbound Podcast - October 10, 2023 09:00 - 50 minutes ★★★★★ - 21 ratingsBefore you implement a Nearbound strategy, you need to diagnose what’s gone wrong in outbound. Leslie Venetz joins the show to talk about why outbound strategies aren't working like they used to. She shares why focusing on a repeatable sales process is so important. It's not just about new term...
131 - Navigating the Changing SaaS Landscape - Alexandra Zagury
Nearbound Podcast - October 03, 2023 08:00 - 44 minutes ★★★★★ - 21 ratingsAre you helping your customers achieve their goals across an entire platform and ecosystem? Alexandra Zagury, VP of Partner Managed as-a-service, at Cisco drives $9B+ partner-managed revenue. With the changing landscape of go-to-market, we can no longer simply sell products to help save money....
130 - Strategy and Evangelism with Jill Rowley
Nearbound Podcast - September 26, 2023 08:00 - 46 minutes ★★★★★ - 21 ratingsJill Rowley, Head of Strategy and Evangelism at Reveal, shares insights from implementing Nearbound strategies before Nearbouond was a word. Jill discusses the importance of seizing the moment and taking risks. She tells how companies like HubSpot and Box have been using the power of partnershi...
129: Unlocking Sales Success with a Nearbound Mindset - Matt Cameron
Nearbound Podcast - September 19, 2023 08:00 - 47 minutes ★★★★★ - 21 ratingsMatt Cameron, CEO of SaaSy Sales, joins Isaac and Jared to dive into the Nearbound Sales Mindset. Matt says that one key missing element in sales is customer centricity. To succeed, sellers need to understand their customers at a deeper level and shift their go-to-market plays to reach them thro...
128 - Be a Beacon of Customer-Centricity with Jeff Reekers
Nearbound Podcast - September 12, 2023 08:00 - 48 minutes ★★★★★ - 21 ratingsIn today's episode, we have a special guest joining us: Jeff Reekers. He's the former CMO of Aircall, Co-Founder of Champion, and an advocate for customer centricity. Jeff is obsessed with the customer experience. He sees the customer experience as the main driver for business growth. Jeff sha...
127 - The Nearbound Moment is Here: Don’t Overcomplicate Execution
Nearbound Podcast - September 05, 2023 09:00 - 2 hours ★★★★★ - 21 ratingsWhat is up PartnerUp! Today we’re bringing you interviews live from the Catalyst Media Booth. Jared and Isaac sit down with Michelle Eatherton (Vice President Global Partner Strategy at Hubspot), Michael Cole (SVP of Marketing at Everflow), Alexis Petrichos (Director of Strategic Partnerships a...
126 - Having the Right Conversations with the RIGHT People featuring Katie Landaal
Nearbound Podcast - August 29, 2023 09:00 - 52 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Katie Landaal, AVP, Global Partnerships and EcoSystem at ZoomInfo, discusses career trajectories, knowing your stats, keeping things simple, AI, and more. Katie, Jared, and Isaac dive into the importance of being willing to be an agent for change. Katie shares relevant sto...
125 - How Partnerships Build Unshakable Brands with Sangram Vajre
Nearbound Podcast - August 22, 2023 09:00 - 47 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Sangram Vajre, Co-Founder and CEO at GTM Partners, joins the show to discuss ecosystem, Nearbound, and category creation. He shares insights he learned while building Terminus, which was an early company in the ABM space. Sangram, Jared, and Isaac discuss how partner peopl...
124 - 1st Time in Partnerships Drinking From the Firehose at Hypergrowth AI Company
Nearbound Podcast - August 15, 2023 09:00 - 46 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Matt Sobel, Partnerships Manager at Writer, joins Jared and Isaac to discuss how Writer is using partnerships to enhance their AI implementation for enterprise customers. If you’re wondering how AI will affect the future of B2B, this is the episode for you. Matt shares how...
123 - TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Trust
Nearbound Podcast - August 08, 2023 09:00 - 48 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! TrustRadius CEO Vinay Bhagat joins the show to share his insights on what buyers actually care about when it comes to ratings and reviews. He emphasizes how much buyers care about reviews from people with similar use cases. He gives tips for how companies can better levera...
122 - Category Design and Trust with Christopher Lochhead
Nearbound Podcast - August 01, 2023 09:00 - 59 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Christopher Lochhead, author, podcaster, advisor, and category design teacher, joins the show to discuss many hot topics, including personal branding, AI, and the future of work. He dives into category design, the importance of language as it relates to innovation, and the...
121 - It’s Math, Not Magic: Why Partner Attach is King w/ Chief Ecosystem Officer AMG
Nearbound Podcast - July 25, 2023 09:00 - 47 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! This week, Jared and Isaac are joined by Qualtrics Chief Ecosystem Officer Aaron McGarry (AKA AMG) who breaks down the most difficult revenue market in a decade, why SDRs are getting crushed, and how to heroically fill the gap. He and Jared go ALL-IN on partner attach rat...
120 - “WTF is happening in B2B sales right now?!
Nearbound Podcast - July 18, 2023 09:00 - 45 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! This week, Jared and Issac dive into everything going on in B2B sales right now. To put it bluntly, s*** is hitting the fan - and everyone knows it. How come everyone is problem aware but solution wary? If you’re a partner pro, you have a huge opportunity to bring nearboun...
119 - The Power of Nearbound with Scott Pollack
Nearbound Podcast - July 11, 2023 09:00 - 51 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! This week, Scott Pollack, Co-Founder & CEO of Firneo joins Jared to discuss navigating partnerships careers and the concept of nearbound. Jared attempts to demystify nearbound and explains why it’s so powerful. He shares that nearbound is what your GTM team does to generat...
118 - Insights From Over 100+ Conversations With Partner Pros with Ella Richmond
Nearbound Podcast - July 04, 2023 09:00 - 45 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! This week on the show, Content Marketer & PartnerHacker OG Ella Richmond discusses everything she’s learned in 1.5 years on the team. She discusses learning out loud, narrowing your focus, and finding the conversations that matter. Ella emphasizes the importance of disti...
117 - Channel, Nearbound, and Platform with James Hodgkinson
Nearbound Podcast - June 27, 2023 09:00 - 41 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! James Hodgkinson, SVP, Ecosystems at 360insights.com, joins the show to discuss the differences and similarities between channel and nearbound. James, Jared, and Isaac talk about the definition of channel vs. that of nearbound and explain how ecosystem as a final state pla...
116 - The Future of AI, Agents, and Agencies with Barrett King
Nearbound Podcast - June 20, 2023 09:00 - 44 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Barrett King, Sr. Manager - Global GTM Strategy, Partner Ecosystem at Hubspot, discusses how he thinks AI technology will affect agencies. Barrett, Jared, and Isaac talk about the current labor constraints faced by agencies; It’s hard to have enough labor when projects com...
115 - From Go To Market To Go To Network with Scott Leese
Nearbound Podcast - June 13, 2023 09:00 - 45 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Scott Leese, Co-Founder of GTM United and CEO & Founder of Surf and Sales and Scott Lease consulting, joins the show to discuss the value of building your network. He emphasizes that old outbound methods are dying, sharing that he never picks up when people call him nor op...
114 - Increase Partner Engagement & Grow Partner Pipeline by 26% with Jay McBain, Jonathan Deveaux, Jared Fuller, and Isaac Morehouse
Nearbound Podcast - June 05, 2023 21:00 - 1 hour ★★★★★ - 21 ratingsLooking to supercharge your partner engagement and grow your partner pipeline by 26%? We've got you covered! In this action-packed episode, we sit down with the brilliant Jay McBain, Jonathan Deveaux from ComforteAG, and Jared Fuller, as we cover everything from reviving partner programs to deba...
113 - The Four Lenses of Measuring Partner Impact with Mike Stocker
Nearbound Podcast - May 30, 2023 09:00 - 42 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Mike Stocker, VP of Partnerships at CallRail, shares his four lenses for measuring partner success. He highlights the struggle many partnership teams face in terms of resourcing and buy-in from the wider organization. Mike emphasizes how this can lead to a lack of prioriti...
112 - Surviving and Thriving in 2023: Unveiling the Secrets to Unbeatable Customer Retention and Win-Back Strategies
Nearbound Podcast - May 23, 2023 14:00 - 55 minutes ★★★★★ - 21 ratingsToday's episode is a recording from the event Surviving and Thriving in 2023, a partnership with Oneflow, HubSpot, and Avidly. As we journey onwards into 2023, the business landscape continues to present challenges, and losing customers can be a significant setback for any company. While cutti...
111 - The Chaos Quotient
Nearbound Podcast - May 16, 2023 09:00 - 45 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Today Jared and Isaac break down the chaos quotient. The fact that some people can tolerate more disorganization than others. Jared and Isaac dive into the benefits of more organization and the strategic necessity of lack of organization. Jared and Isaac discuss who in the...
110 - HubSpot is Coming for Salesforce: The 4 Epochs of of the Ecosystem with Connor Jeffers
Nearbound Podcast - May 09, 2023 19:00 - 52 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Conner Jeffers, CEO of Aptitude 8 and hapily, joins the show to share his expertise on the Hubspot ecosystem. He explains why Aptitude 8 is NOT an agency, Hubspot’s evolution into being an increasingly robust solution, and how he manages the challenges of running software-...
109 - 6 Do's & Don'ts of Partner Marketing You Can't Ignore | Jen Spencer on Marketing Together
Nearbound Podcast - May 02, 2023 09:00 - 32 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Today’s episode is a crossover episode from the Marketing Together podcast hosted by Logan Lyles. Jen Spencer is the CEO of SmartBug, a full-service revenue-driving digital agency. She shares essential tips for partner marketing. She touches on things like balancing multip...
108 - How To Get Fired as a Partner Manager with Jared & Isaac
Nearbound Podcast - April 25, 2023 09:00 - 48 minutes ★★★★★ - 21 ratingsWhat is up PartnerUp! Sometimes our greatest strengths are our greatest weaknesses. To make progress, we must strike the balance between planning ahead and allowing our direction to change as we take in new information. That partner that’s smaller than you, with a smaller marketing team and a...
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